Group 1 - Wuliangye has launched its "He Mei Global Tour" in Japan, showcasing Chinese culture through a series of cultural exchange activities in Tokyo and Osaka [2][4] - As a senior partner of the 2025 Osaka-Kansai Expo, Wuliangye has opened its first overseas authorized experience restaurant in Tokyo and a themed pop-up store, marking a significant step in promoting Chinese baijiu culture internationally [4][6] - The event featured a combination of Wuliangye's classic products with a custom fusion menu, receiving positive feedback from attendees, indicating a successful integration of top-tier liquor with high-end dining [4][6] Group 2 - The pop-up store in Osaka introduced innovative products that combine baijiu with modern tea drinks, appealing to younger consumers and breaking traditional barriers between baijiu and contemporary lifestyle [8][9] - The new beverage offerings, such as "Wugu Ronin" cocktail and "Nongqing Jiuxin Latte," have gained popularity among the youth, reflecting a trend in Japan's new beverage market, which is growing at an annual rate of 4.5% [8][9] - Wuliangye's activities in Japan are part of a broader strategy to enhance its international presence and engage with global cultural exchanges, aligning with the theme of the Osaka Expo [12]

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]