Core Viewpoint - The article highlights the development and branding of "Luoding Rice," emphasizing its geographical indication status and the integration of ecological practices to enhance quality and market reach [2][14][18]. Group 1: Brand Development and Recognition - Luoding City, known as the "granary of South Guangdong," has been recognized for its rice production, winning the title of "National Advanced Grain Production County" five times since 1990 [12][13]. - "Luoding Rice" was officially approved as a national geographical indication product in 2014, leading to a significant increase in brand value, which peaked at 4.518 billion yuan [14][15]. - The brand has received multiple national honors, including "Top Ten Regional Public Brands" and "National Special Excellent New Agricultural Products" [16]. Group 2: Ecological Practices and Innovations - The city has adopted the "Purple Vetch+" ecological model to enhance soil health and reduce fertilizer use, with an expected reduction of 25%-30% in fertilizer application and a quality improvement of rice by one grade [31][38]. - In 2025, the area planted with Purple Vetch is projected to reach 20,400 acres, contributing to sustainable agricultural practices [33]. - The integration of Purple Vetch into rice cultivation has led to increased organic matter in the soil and improved economic returns for farmers, with an estimated income increase of over 300 yuan per acre [39]. Group 3: Market Expansion and International Reach - Luoding Rice has been actively participating in various agricultural expos and cultural events, enhancing its brand visibility and market penetration [54][70]. - In 2024, the city signed 16 agricultural cooperation projects worth over 408 million yuan, focusing on rice order planting and deep processing [57]. - The international market for Luoding Rice is expanding, with exports to Europe, the USA, and Japan increasing by 18% in 2025 [75][76]. Group 4: Future Prospects and Strategic Initiatives - The city aims to leverage free trade agreements like RCEP to promote its rice products internationally, integrating green planting with e-commerce and cross-border direct mail [76]. - The establishment of a national green rice industry brand demonstration zone and a geographical indication product protection demonstration zone reflects the commitment to high-quality development [50]. - The modern agricultural industrial park for rice is projected to achieve an annual output value of 1.5 billion yuan, showcasing the potential for high-quality growth [51].

广东丝苗米端 牢"一碗饭"丨广 货行天下_南方 +_南方plus 近日召开的省委 农村工作会议强 调，多措并举抓 好粮食稳面积、 提产能工作，积 极拓展产销合 作，大力践行大 食物观，持续扩 大粮食来源，不 断提升粮食供给 保障能力。 作为丝苗米发源 地，广东以该产 业为重要抓手， 交出了一份稳产 保供、提质增效 的硬核答卷。近 年来，全省丝苗 米种植面积稳定 在600万亩以 上，产量超300 万吨，占全省水 稻面积和产量的 近三成，稻米优 质率位居全国籼 稻产区的前列。 广东省丝苗米丰收景象。 南粤好米得名"丝苗" "丝苗"一词起源 于广州增城，用 于形容身材曼妙 的女子，当地出 产细长晶莹，带 香气的稻米，得 称"丝苗米"。逐 渐地，丝苗米成 了广东好米的代 名词。 细长、晶莹的广东丝苗米。 "1970年我刚到 增城农业部门工 作时，就知道当 地有一个'丝苗 米'品种，每年 都会供应850万 公斤到香 港。"原增城市 农业技术推广中 心副主任宋东海 说。 宋东海40多年来 一直走访、收集 整理资料，终于 占"者，即为增 城丝苗雏形。史 料记载，清嘉庆 丝苗米被列入贡 品。有据可查最 早种植丝苗米的 地方在 ...