旅客在摊位前品尝购买助农特色好物。黄奥兴 摄 广东物产丰饶，各地农特产品各具特色，但很多优质产品宣传推广不够。自2023年9月服务区提质升级 专项工作启动以来，广东交通集团对225对服务区(停车区)进行升级改造。依托此基础，高速公路服务 区打造为展示广东特色文化、展销特色农产品、品尝特色美食的平台。 例如在江罗高速新城服务区设立"禅意云浮"文化区，聚焦新兴香荔、罗定稻米、禅茶等特色农产品；而 在揭博高速瓦溪服务区的"蝉韵客乡"生态厅，创新设置蝉茶盲品挑战、黄酒调饮DIY与花朝戏脸谱彩绘 互动区，把客家非遗与地方农产品紧密联结，让粤东客乡风情深入人心。 "助农驿站，关乎农民增收、关乎乡村振兴、关乎区域协调发展，是'广货行天下'又一重要的桥梁纽 带。"广东省农业农村厅相关负责人表示，要利用好服务区汇聚的"车流、人流、物流"所形成的数据资 源，推动从"菜篮子工程"到"车尾箱经济"的场景跃迁，打造沉浸式、体验式消费新空间。 乐驿商贸公司董事长王君刚认为，通过建立稳定的产销合作关系，既保障了"粤字号"广货优品稳定进驻 服务区专柜，也建立起"服务区直采、村级直供"的短链供应。 近5000种"粤字号"土特产借高速路网走向全 ...

Core Insights - The National Intellectual Property Administration of China has announced the establishment of 54 geographical indication protection demonstration zones, with two from Guangdong province successfully passing the evaluation [1][2] - The Guangdong Luoding demonstration zone is the province's first comprehensive protection zone for multiple products, enhancing product quality and brand influence while promoting rural revitalization [1] - The Huazhonghong demonstration zone has achieved significant growth, with its total industry chain output value increasing from 4.9 billion yuan in 2021 to 11.5 billion yuan by the end of 2024 [1] Summary by Sections Luoding Demonstration Zone - The Luoding zone includes five geographical indication products: Luoding cinnamon, Luoding wrinkled fish tofu, Silkworm steamer, Luoding rice, and Luoding fermented black soybeans [1] - The zone has established four provincial-level modern agricultural industrial parks, generating an annual output value of over 7 billion yuan, aiming to create a 10 billion yuan modern agricultural industry cluster [1] Huazhonghong Demonstration Zone - The number of enterprises using the Huazhonghong geographical indication special mark has increased from 15 before the demonstration construction to 67 by the end of 2024, accounting for 85.9% of the total producers in the protection area [1] - The output value of enterprises using the geographical indication special mark is projected to reach 4.2 billion yuan by the end of 2024 [1] Overall Impact - The simultaneous approval of these two demonstration zones exemplifies Guangdong's commitment to "high-level protection, high-standard management, and high-quality development" [2] - The geographical indication protection models explored by Luoding and Huazhonghong provide replicable "Guangdong samples" for empowering rural revitalization through characteristic industries [2]

Core Viewpoint - The approval of the first single-product geographical indication protection demonstration zone in western Guangdong marks a significant development in the local agricultural industry, particularly for the "Huaqi Hong" product, which has seen substantial growth in both production value and the number of enterprises utilizing the geographical indication mark [1][2]. Group 1: Huaqi Hong Demonstration Zone - The Huaqi Hong demonstration zone is the first single-product geographical indication protection zone in western Guangdong, achieving rapid development during its establishment phase [1]. - The total industrial output value of the Huaqi Hong product increased from 4.9 billion in 2021 to an expected 11.5 billion by the end of 2024 [1]. - The number of enterprises using the geographical indication mark for Huaqi Hong rose from 15 before the demonstration to 67 by the end of 2024, representing 85.9% of the total producers in the protected area [1]. Group 2: Integration of Industries - The overall level of integration among the primary, secondary, and tertiary industries related to Huaqi Hong has significantly improved, expanding product offerings to over 150 varieties, including beverages and health products [2]. - Local initiatives have created tourism routes such as the "Huaqi Hong Health and Leisure Tour," linking cultural and agricultural experiences to enhance the industry [2]. Group 3: Luoding Demonstration Zone - The Luoding demonstration zone is the first multi-product comprehensive protection zone in Guangdong, featuring five geographical indication products, including Luoding cinnamon and rice [2]. - During its establishment, Luoding improved its geographical indication protection system, enhancing product quality and brand influence, which contributed to rural revitalization [2]. - The total output value of the five geographical indication products increased by 55% compared to before their establishment, with the number of enterprises using the geographical indication mark growing by 200% [2]. Group 4: Replicable Model - The geographical indication protection models explored in Luoding and Huaqi Hong provide a replicable "Guangdong experience" for empowering rural revitalization through distinctive industries [3].

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].