Core Insights - Amazon's overseas purchasing WeChat mini-program celebrated its sixth anniversary and launched a promotional event called "Wool Festival," showcasing significant growth in user engagement and sales over the past year [1][2] Group 1: User Engagement and Sales Growth - The number of active users on Amazon's overseas purchasing WeChat mini-program increased by nearly 60% year-on-year [1] - Sales revenue for the mini-program nearly doubled compared to the previous year [1] Group 2: Product Category Performance - Sales in the mother and baby category saw significant growth, while toy sales nearly doubled year-on-year [1] - Sales in clothing, sports, and footwear categories each grew by over 130% year-on-year [1] Group 3: Promotional Activities - The "Share and Earn" program experienced remarkable performance, with sales revenue increasing by over 180% in the past year [1] - The "Wool Festival" event featured over 10 million global products across approximately 20,000 international brands and 35 popular categories, with discounts starting at 40% [2]

Core Insights - Amazon's overseas purchasing WeChat mini-program celebrates its sixth anniversary, with active user numbers increasing by nearly 60% year-on-year and sales nearly doubling in the past year [1] Sales Performance - Significant sales growth in various categories driven by interest-based communities, with notable increases in: - Maternal and infant products - Toys, which saw sales nearly double compared to the same period last year - Apparel, sports, and footwear categories, each experiencing over 130% year-on-year sales growth [1] Consumer Engagement - Since its launch in 2019, the mini-program has expanded its consumer experience through multiple dimensions, including community engagement, live streaming, content marketing, and influencer collaborations [1] - The "Share and Earn" feature on the product homepage allows consumers to share overseas products and earn commissions, with sales from this initiative growing over 180% year-on-year [1] Promotional Activities - The "洋毛节" (Yang Mao Festival) coincides with the sixth anniversary celebration, featuring over 10 million global selections across approximately 20,000 international brands and 35 popular categories, including health, beauty, apparel, home goods, and electronics [1]