Core Viewpoint - The report highlights the emergence of cross-border e-commerce service providers as a new engine for industrial belt growth, facilitating the transition from "product export" to "brand export" for Chinese industries in the global market [1][8]. Group 1: Development of Cross-Border E-Commerce Service Providers - Cross-border e-commerce service providers have evolved through four stages: the embryonic phase (before 2014), growth phase (2015-2019), explosive phase (2020-2022), and the current momentum transition phase (2023-present) [2][16]. - The market for cross-border e-commerce service providers is projected to exceed $360 billion (over 2.5 trillion RMB) by 2024, with logistics and warehousing accounting for over 20% of this market [2][26]. Group 2: Service Provider Market Insights - The logistics and warehousing sector has developed a complete chain, including first-mile transport, overseas warehousing, and last-mile delivery, with a market size exceeding $230 billion [3][30]. - Marketing promotion has shifted from traditional advertising to influencer marketing and AI-driven targeted advertising, with a market size exceeding $100 billion [3][30]. Group 3: Challenges in Industrial Belt Transformation - Over 65% of industrial belt enterprises have engaged in cross-border e-commerce for less than two years, facing challenges such as knowledge barriers, talent shortages, and slow startup times [4][39]. - 44% of enterprises report a lack of professional talent, particularly those familiar with the entire process, highlighting the need for modular services from providers [4][5]. Group 4: Demand for Localized Services - There is a growing demand for localized services, with 69% of enterprises prioritizing the qualifications and professionalism of service providers, and 55% emphasizing local response speed [5][39]. - Over 41% of enterprises plan to increase operational support investment, while 36% intend to enhance marketing promotion efforts [5]. Group 5: Amazon SPN Network - The Amazon SPN service provider network, established in 2015, has integrated over 700 service providers across eight categories, covering logistics, overseas warehousing, compliance, and marketing [6][19]. - The SPN network facilitates a collaborative ecosystem, providing tailored services to emerging industrial belts and enhancing supply chain efficiency [6][8]. Group 6: Future Trends - The cross-border e-commerce service provider market is expected to see three major trends: the release of significant demand from industrial belts, the growth of specialized services driven by global e-commerce expansion, and the deep application of AI technology [7][8]. - AI applications are expected to lower the barriers for industrial belt transformation, with innovations in logistics optimization and automated market reporting [7][34].

Group 1 - Amazon announced that its Service Provider Network (SPN) has gathered over 700 quality service providers, covering more than 30 cross-border service scenarios including logistics, tax, and brand operations [1] - The SPN aims to help sellers efficiently match resources and provides traditional factories with new opportunities to shift from "bulk" to "premium" operations [1] - Amazon plans to continue empowering service providers in two areas: increasing volume and improving quality, offering more precise, efficient, intelligent, and cost-effective service solutions for sellers [1] Group 2 - Nanjing has accelerated its cross-border e-commerce layout under policy promotion, with a collaboration with Amazon to launch the "Cross-border E-commerce + Industrial Belt" initiative in 2024, cultivating 20 cross-border brands and introducing over 20 service providers [2] - Nearly 5,000 out of 8,000 foreign trade enterprises in Nanjing are already engaged in cross-border e-commerce [2] - The inclusion of regional service providers like the Yangtze River Delta (Nanjing) Cross-border E-commerce Industrial Park in the SPN will further integrate regional resources to assist local enterprises in expanding into international markets [2]

Core Insights - The 2025 Amazon SPN Service Provider Network Summit will be held in Nanjing on July 24, gathering over 500 quality service providers and industry experts to discuss the enhancement of global capabilities and high-quality collaboration [1][2] - The summit will announce new service categories and product function upgrades for the SPN service provider network, aimed at improving service quality across the entire cross-border e-commerce chain [2] Group 1 - The Amazon SPN service provider network is a global service ecosystem designed to support sellers, with increasing importance as more Chinese companies accelerate their international expansion [1] - The summit will focus on empowering service providers for industrial enterprises, logistics service innovations, compliance policies, brand building, AI empowerment, and case studies [1][2] - The event will build on the outcomes of the 2024 Amazon Global Store Cross-Border Summit, enhancing compliance awareness and delivery capabilities for service providers [1] Group 2 - The summit will feature authoritative releases of multiple industry-specific research results, helping service providers identify high-potential regional opportunities and improve local response speed and expansion efficiency [2] - The event will create an open and practical communication space through main forums, closed-door meetings, and exhibition areas, facilitating connections, information acquisition, and collaboration among service providers [2] - The summit will also address service mechanisms, compliance practices, and typical case studies to enhance service providers' compliance awareness and delivery capabilities [2]