记者丨 谭海燕 实习生钟言 编辑丨于长洹 4年前，深蓝趴在书桌边，小心翼翼地给人生中的第一只蓝舌石龙子蜥蜴喂食。当时的他从没 想过，他会成为月销30万的抖音电商商家。 2021年，备考研究生的深蓝第一次在宠物展上接触到蜥蜴，带回了他人生中的第一只蓝舌石龙 子"奶冻"。当时，国内关于这类爬宠的中文资料极少，出于兴趣，他开始系统查阅国外文献， 记录饲养细节，并整理成简洁的科普视频发布在社交平台。 没想到，找深蓝咨询的人越来越多，内容的专业性，也慢慢转化为他生意起步的信任资本。 2022年底，他开始尝试小规模繁殖，并在2023年初产出了第一窝蓝舌石龙子。而后，逐步搭 建起一个围绕蓝舌活体、设备、咨询服务的配套工作室团队。 如今，深蓝把蓝舌石龙子带向了更大的舞台。约一个月前，他在抖音电商开播，第一个月的营 业额就达到了30万元，成为该品类销售前五的商家。 抖音电商小宠行业商家代表@Bl u e r深蓝 展示自己养育的爬宠蜥蜴 不止爬宠，这几年手作器物、国潮服饰、观赏鱼业……无论是多"小众"的兴趣产业带，都有可 能通过电商平台链接到更大范围的生意。 近日，抖音电商发布了《2025抖音电商兴趣产业带数据报告》（简称《报告 ...

Core Viewpoint - The report highlights the emergence of cross-border e-commerce service providers as a new engine for industrial belt growth, facilitating the transition from "product export" to "brand export" for Chinese industries in the global market [1][8]. Group 1: Development of Cross-Border E-Commerce Service Providers - Cross-border e-commerce service providers have evolved through four stages: the embryonic phase (before 2014), growth phase (2015-2019), explosive phase (2020-2022), and the current momentum transition phase (2023-present) [2][16]. - The market for cross-border e-commerce service providers is projected to exceed $360 billion (over 2.5 trillion RMB) by 2024, with logistics and warehousing accounting for over 20% of this market [2][26]. Group 2: Service Provider Market Insights - The logistics and warehousing sector has developed a complete chain, including first-mile transport, overseas warehousing, and last-mile delivery, with a market size exceeding $230 billion [3][30]. - Marketing promotion has shifted from traditional advertising to influencer marketing and AI-driven targeted advertising, with a market size exceeding $100 billion [3][30]. Group 3: Challenges in Industrial Belt Transformation - Over 65% of industrial belt enterprises have engaged in cross-border e-commerce for less than two years, facing challenges such as knowledge barriers, talent shortages, and slow startup times [4][39]. - 44% of enterprises report a lack of professional talent, particularly those familiar with the entire process, highlighting the need for modular services from providers [4][5]. Group 4: Demand for Localized Services - There is a growing demand for localized services, with 69% of enterprises prioritizing the qualifications and professionalism of service providers, and 55% emphasizing local response speed [5][39]. - Over 41% of enterprises plan to increase operational support investment, while 36% intend to enhance marketing promotion efforts [5]. Group 5: Amazon SPN Network - The Amazon SPN service provider network, established in 2015, has integrated over 700 service providers across eight categories, covering logistics, overseas warehousing, compliance, and marketing [6][19]. - The SPN network facilitates a collaborative ecosystem, providing tailored services to emerging industrial belts and enhancing supply chain efficiency [6][8]. Group 6: Future Trends - The cross-border e-commerce service provider market is expected to see three major trends: the release of significant demand from industrial belts, the growth of specialized services driven by global e-commerce expansion, and the deep application of AI technology [7][8]. - AI applications are expected to lower the barriers for industrial belt transformation, with innovations in logistics optimization and automated market reporting [7][34].

Core Insights - The textile industry in Shaoxing Keqiao is facing significant challenges due to increased pressure on traditional B2B foreign trade and a saturated domestic e-commerce market, leading to a shift towards cross-border e-commerce as a new growth opportunity [2][5][10] - In 2024, cross-border e-commerce exports from Shaoxing Keqiao reached 6.799 billion yuan, a year-on-year increase of 176.3%, with over 2,000 companies engaged in this sector [2][16] - The transformation of Keqiao's textile industry is supported by a robust industrial foundation and a flexible supply chain, enabling companies to adapt quickly to market demands [3][17][18] Industry Overview - Shaoxing Keqiao is known as the largest textile market globally, with approximately 25% of the world's fabric traded here, contributing to 72% of the district's GDP through foreign trade [2] - The region's textile industry has been historically reliant on traditional foreign trade, but recent global trade uncertainties have prompted a shift towards direct consumer engagement through cross-border e-commerce [10][12] Company Strategies - Companies like Shaoxing Younai Textile Co., Ltd. are exploring new channels to expand their business, moving from low-margin OEM operations to direct sales through platforms like Amazon [6][9] - Shaoxing Yagu Home Co., Ltd. has successfully launched its cross-border e-commerce business, achieving over 800 sales in its first month and maintaining a daily average of over 200 sales [13] - Shaoxing Yintong Network Technology Co., Ltd. has seen significant growth in sales after entering the Amazon US market, with plans to achieve a million-dollar sales target by 2025 [14] Market Dynamics - The shift to cross-border e-commerce is characterized by smaller, more frequent orders, requiring companies to enhance their production flexibility and responsiveness [18] - The local textile industry has developed a complete supply chain, allowing for rapid production cycles and efficient communication among businesses, which is crucial for meeting the demands of cross-border e-commerce [17][19] Challenges and Future Outlook - Despite the advantages, companies face challenges such as longer supply chains and the need for careful inventory management when selling overseas [22] - There is a growing demand for customized products, prompting companies to adapt their production lines to meet these new consumer preferences [23] - The cross-border e-commerce model is expected to reshape the export landscape, moving from traditional B2B models to more direct consumer engagement, enhancing stability and profitability [25]