文 |陈桥辉 封面来源 | 图虫创意 以前过年回老家，大家印象里的老人们应该是这样的：院里贴春联、厨房包饺子、屋里守着电视看春晚，最大的期望，就是待 在门外等待亲人的回家。手机对他们来说更多是接打电话、报个平安的工具。 可今年过年，这种刻板印象似乎有了新变化。 譬如，头发花白的老人拿着手机，对着镜头用AI拍拜年短视频，熟练地操作一键美颜、加特效、配音乐，玩得比年轻人还溜； 厨房里的中老人也开始跟着AI学做新菜、尝试新的搭配，把家常菜做出新花样；就连抢红包，也不再是年轻人的专属，老人们 和年轻人一起参与今年的AI红包大战，手指一点就到手，玩得不亦乐乎。 这样的场景，放在几年前，似乎还不敢想象。 原本以为，银发族是互联网时代的"弱势群体"，没想到的是，他们早已悄悄变身AI玩家，给如今互联网原住民的年轻一代，实 实在在的秀了一把。 解锁春节新玩法，银发族AI技能超出想象 自李航回老家后，他们家族微信群格外热闹，因为群里每天都有叔叔阿姨、爷爷奶奶辈的人，在发邀请红包，目的就是为了抢 元宝App的红包。 这是因为李航教他们玩AI元宝红包，关键是他们学的也快。李航告诉Tech星球，搁以前，爷爷他连手机支付都生疏，从不怎么 ...

Core Viewpoint - JD Group emphasizes its commitment to growth and innovation while enhancing employee welfare and social responsibility in its New Year message [1][8]. Group 1: Employee Welfare and Social Responsibility - The company plans to invest over 1.3 billion yuan during the Spring Festival to provide benefits exceeding national standards for its employees, including full-time delivery riders [1]. - JD has signed labor contracts and provided social insurance for its 150,000 full-time delivery riders, a first in the domestic food delivery industry [1]. - The company aims to invest 22 billion yuan over the next five years to build 150,000 "homes for riders" to support employees living away from home [1]. Group 2: Business Development and Innovation - JD has developed a stable daily sales platform and a strong brand-building platform, achieving the highest product lifecycle return rates [2]. - The company has launched various innovative services and products, including "JD FASHION" and new local living services, to meet diverse consumer needs [3]. - JD's global fresh food distribution network allows for rapid delivery of international products to Chinese consumers, enhancing the shopping experience [3]. Group 3: Technological Advancements - The company has made significant investments in AI, creating a comprehensive infrastructure that enhances supply chain efficiency and decision-making capabilities [5]. - JD plans to procure 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance logistics and supply chain operations [5]. - The company has integrated AI into various consumer products, making it a core value driver for growth [5]. Group 4: International Expansion - JD is expanding its logistics network to cover 23 countries, enhancing its global presence and integrating its supply chain technology into local markets [6]. - The company is committed to a long-term internationalization strategy, aiming to build a unique competitive advantage through its global supply chain capabilities [6]. Group 5: Talent Development - JD has opened 35,000 job positions for young talents and launched a program to recruit top technical talents globally [7]. - The company emphasizes practical training and collaboration with educational institutions to enhance employee skills and innovation [7]. Group 6: Company Growth and Achievements - Over the past decade, JD's ranking in the Fortune Global 500 has improved from 366 to 44, reflecting its growth in the Chinese consumer market [8]. - The company continues to focus on social responsibility and innovation, positioning itself as a benchmark for private enterprises in China [8].

Core Insights - The article highlights the rising popularity of AI toys in the New Year market, emphasizing their value in family companionship and emotional connection [1] - JD's JoyInside has launched two key features, "Joyful Planet Social Play" and upgraded TTS voice synthesis, to enhance user experience and engagement during the Spring Festival [1][4] Group 1: Product Features - The "Joyful Planet Social Play" introduces a cross-category smart hardware social network, allowing various JD products to connect and interact, addressing the "brand island" issue in the smart hardware market [3] - The upgraded TTS function supports eight regional dialects, enhancing personalized interaction and catering to users of all ages and regions, particularly during family gatherings [4] - The new features aim to create a safe social environment for children, allowing them to connect with friends through voice messages and holiday greetings [3][4] Group 2: Market Positioning - The dual feature upgrade positions JoyInside as a differentiated New Year gift that addresses the pain points of intergenerational companionship, making it appealing to both children and elderly family members [5] - The products serve as emotional carriers for families, facilitating social connections and shared experiences during the festive season [5] - JoyInside aims to continuously improve its offerings, focusing on maintaining family emotional connections through technology [5] Group 3: Promotional Strategies - JD has introduced various themed product bundles, such as the "Chatting Parrot + Round Moon Bear" combination, to enhance cross-generational interaction and create a festive atmosphere [6] - The promotional strategy includes engaging social play elements, such as blind box social interactions and themed combinations, to attract diverse consumer groups [6] - The campaign encourages families to experience the joy of technology together, positioning the AI toys as more than just products but as companions for the New Year celebrations [6]

Core Insights - JD.com has launched a new line of self-developed AI toys targeting all age groups, expanding from previous offerings aimed at children to include products for young adults and seniors, marking a global first in comprehensive age coverage [2][4] Group 1: Product Offerings - The new AI toys include "Lao Lao Parrot" designed for seniors, featuring dialect understanding, health-related content, and emergency call functions [2] - "Qiu Qiu and Mo Mo" serve as emotional companions for young adults, while "Pet Smart Dog Dong Dong" is aimed at children, providing storytelling and interactive features [4] - The first batch of AI toys has significantly reduced children's reliance on electronic screens, becoming versatile companions that serve multiple roles [4] Group 2: Technological Advancements - JD.com’s JoyInside platform enhances hardware with "long-term memory" and "contextual awareness," allowing for tailored interactions based on user age and preferences [4] - The platform can recognize infant cries, provide educational guidance for children, engage in deep conversations with young adults, and offer companionship to seniors in their dialect [4] Group 3: Market Expansion and Partnerships - JD.com has opened its validated AI technology and supply chain capabilities to over 40 hardware brands, creating a diverse AI companionship ecosystem [5] - Sales of JoyInside-enabled products surged over 20 times during the 2025 Double 11 shopping festival compared to the 2025 618 event, indicating strong market acceptance [5] Group 4: Organizational Developments - In January, JD.com established the "Chameleon Business Unit" to focus on the development and commercialization of core AI products, signaling a strategic move towards enhancing AI product offerings [6]