Core Insights - The report by QuestMobile highlights significant growth in the food delivery market driven by competition, which is expected to boost sales during the upcoming Double 11 shopping festival [1][2]. Group 1: Market Dynamics - The food delivery market has seen rapid growth since July, with platforms like JD and Taobao entering the market, leading to a new competitive landscape [1]. - Daily order volume in the food delivery market surged from approximately 100 million in May to over 200 million by August [1]. - Taobao's flash purchase feature reached a peak of 120 million daily orders in August, with monthly active users nearing 370 million [1]. Group 2: User Engagement - In Q3, monthly active users for Taobao, Meituan, and JD experienced significant growth, with Taobao's monthly active users approaching 1 billion in August and September, marking a historical high [1]. - The average usage frequency and duration per user for Taobao and JD saw double-digit growth in September [1]. Group 3: Advertising and Revenue - The rapid development of food delivery services has significantly increased the advertising value for platforms, with Taobao's advertising revenue market share rising by approximately 2 percentage points compared to last year [1]. Group 4: Broader Market Impact - The food delivery boom has positively impacted related sectors, with active users in tourism, performances, and hotel services showing notable growth of 11.9% and 16.1% year-on-year in September [5]. - The overall online retail growth rate has rebounded to 9.8%, with online service consumption increasing by 20.2% from January to September [8]. Group 5: Competitive Landscape - The market is becoming increasingly competitive, with consumers opting for multiple platforms for comparison. The overlapping user base among Taobao, Meituan, and JD grew by nearly 20% year-on-year in September [8]. - The number of active delivery riders has expanded significantly, with a 140% increase in monthly active users for rider apps compared to January [8]. Group 6: Industry Standards - In response to intense competition, platforms are focusing on building food safety ecosystems and enhancing service quality, with continuous upgrades to rider support and protection systems [11].