美团众包

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“骑手”抱患儿送外卖?美团揭秘这拍、导流、带货套路
Xin Lang Ke Ji· 2025-08-25 05:09
Core Viewpoint - The article highlights the issue of social media accounts exploiting the narratives of delivery riders, particularly those involving hardship stories, to gain attention and generate revenue through misleading content [1][5]. Group 1: Company Actions - Meituan has publicly refuted the claims made by certain social media accounts that spread false narratives about delivery riders, specifically addressing the account "胥小路的vlog" which was penalized by the Shenzhen Cyberspace Administration for spreading malicious content [1]. - The company has reported relevant leads to law enforcement, resulting in administrative penalties against individuals involved in creating misleading content for personal gain [1]. Group 2: Industry Trends - There is a growing trend on social media where content creators fabricate stories about delivery riders, such as "a single father carrying a sick child while delivering" and "a female rider placing her child in a food delivery box," to attract views and direct traffic to their personal accounts [2][5]. - These fabricated narratives not only misrepresent the actual conditions faced by delivery riders but also overshadow the voices of families who genuinely need assistance [5].
39岁南洋博士送外卖火了?美团回应!曝光流量暴涨背后细节
Bei Jing Shang Bao· 2025-07-10 14:02
Core Viewpoint - Meituan refutes claims regarding the educational background of its delivery riders, stating that such information lacks factual basis and is spread as false information for gaining attention [3][14]. Group 1: Meituan's Response - Meituan's official account clarified that any claims about the educational qualifications of riders, such as "30% of riders are undergraduates" or "70,000 master's degree holders," are unfounded and should be verified through official channels like the Ministry of Education or relevant educational institutions [3][14]. - The company emphasized that the total data regarding riders' educational backgrounds is not supported by facts and is merely speculative [3][14]. Group 2: Case of Ding XZ - Ding XZ, a 39-year-old individual claiming to have multiple prestigious degrees, has gained attention for his contrasting identity as a delivery rider [3][5]. - Meituan conducted an investigation into Ding XZ's delivery activity, revealing that he registered as a rider on February 15 and has only worked a few days, averaging about 2 hours of work per day with a total income of 174.3 yuan from 34 deliveries [3][4]. - Ding XZ's videos, which prominently feature his educational background, have seen a significant increase in viewership, particularly during a period of intense posting [5].