央广网北京1月5日消息（总台中国之声记者 管昕）据中央广播电视总台中国之声《新闻纵横》报 道，近期，美团上线了分配抢单模式，在外卖众包骑手圈内引发热议。新模式的上线颠覆了此前纯 粹"拼手速"的抢单机制，在新机制下，订单由平台系统自主分配，骑手暂时无权自主修改接单选择。 部分骑手表示支持这一模式，认为新模式能解决曾经出现的"外挂"抢单问题，让订单分配更公平合 理；也有骑手认为自己可能失去了对订单有更多选择的自由，还可能影响收入。这一新的抢单模式运转 情况如何？如何进一步优化规则，让其更加科学、合理？ 上个月中旬，美团众包公告中提到，骑手所在城市的抢单模式已切换为分配抢单。骑手抢单时，系 统会根据同时抢本单的多位骑手综合评估并完成分配，分配时间预计3-5秒，分配完成后系统会通知骑 手抢单结果。该模式为系统默认切换，暂不支持骑手修改。 一位美团众包骑手告诉记者："不是说你在那蹲着抢，抢得快你就能抢到。原来有单的话，我要快 的话就是我抢到，现在他会等个几秒钟才给你分配过来，说你是成功还是不成功。" 这位骑手说，具体的分配规则是怎样的，他们还有疑问。 美团众包骑手："按美团的说法，有几个人同时抢单，他会分配给最合适的， ...

近期，在社交媒体上有外卖骑手反映，美团众包骑手的天要"变"了。 原因是美团上线了分配抢单模式，这彻底颠覆了此前纯粹的抢单机制。在新机制下，订单由平台系统自主分配，骑手暂时无权自主修改接单选择，曾经 的"拼手速"时代宣告终结。 这一模式的变革，在美团众包骑手群体中引发了不小的讨论。部分骑手直言"不满"，认为自己失去了核心的"自由"，收入也受到影响，但也有另一部分骑手 表示支持，觉得新模式能打击长期困扰行业的"外挂"抢单问题，让订单分配更公平，收入也更稳定。 美团为何要推行这场牵动数万骑手利益的模式改革？改革背后隐藏着平台怎样的战略考量？对于骑手群体来说，是失去了"自由"还是迎来新"工作模式"的保 障？ 一、抢单功能突然优化，美团为什么要改派单规则？ 据了解，美团的分配抢单模式是在12月中旬开始推行的功能优化，目前通过线上社交平台大致统计出，广州、东莞、佛山、长沙等地都已经开始实施了。 而所谓的分配抢单模式，实际上骑手还是以"抢"的模式进行，但是如果有其他骑手也在抢本单，那么系统就会进入3到5秒的等待时间内，然后进行综合评 估，再选择分配给哪位骑手，被骑手吐槽："本质就是由平台来分配了"。 简单说就是，你抢得快也 ...

Core Insights - The report by QuestMobile highlights significant growth in the food delivery market driven by competition, which is expected to boost sales during the upcoming Double 11 shopping festival [1][2]. Group 1: Market Dynamics - The food delivery market has seen rapid growth since July, with platforms like JD and Taobao entering the market, leading to a new competitive landscape [1]. - Daily order volume in the food delivery market surged from approximately 100 million in May to over 200 million by August [1]. - Taobao's flash purchase feature reached a peak of 120 million daily orders in August, with monthly active users nearing 370 million [1]. Group 2: User Engagement - In Q3, monthly active users for Taobao, Meituan, and JD experienced significant growth, with Taobao's monthly active users approaching 1 billion in August and September, marking a historical high [1]. - The average usage frequency and duration per user for Taobao and JD saw double-digit growth in September [1]. Group 3: Advertising and Revenue - The rapid development of food delivery services has significantly increased the advertising value for platforms, with Taobao's advertising revenue market share rising by approximately 2 percentage points compared to last year [1]. Group 4: Broader Market Impact - The food delivery boom has positively impacted related sectors, with active users in tourism, performances, and hotel services showing notable growth of 11.9% and 16.1% year-on-year in September [5]. - The overall online retail growth rate has rebounded to 9.8%, with online service consumption increasing by 20.2% from January to September [8]. Group 5: Competitive Landscape - The market is becoming increasingly competitive, with consumers opting for multiple platforms for comparison. The overlapping user base among Taobao, Meituan, and JD grew by nearly 20% year-on-year in September [8]. - The number of active delivery riders has expanded significantly, with a 140% increase in monthly active users for rider apps compared to January [8]. Group 6: Industry Standards - In response to intense competition, platforms are focusing on building food safety ecosystems and enhancing service quality, with continuous upgrades to rider support and protection systems [11].

Core Viewpoint - The article highlights the issue of social media accounts exploiting the narratives of delivery riders, particularly those involving hardship stories, to gain attention and generate revenue through misleading content [1][5]. Group 1: Company Actions - Meituan has publicly refuted the claims made by certain social media accounts that spread false narratives about delivery riders, specifically addressing the account "胥小路的vlog" which was penalized by the Shenzhen Cyberspace Administration for spreading malicious content [1]. - The company has reported relevant leads to law enforcement, resulting in administrative penalties against individuals involved in creating misleading content for personal gain [1]. Group 2: Industry Trends - There is a growing trend on social media where content creators fabricate stories about delivery riders, such as "a single father carrying a sick child while delivering" and "a female rider placing her child in a food delivery box," to attract views and direct traffic to their personal accounts [2][5]. - These fabricated narratives not only misrepresent the actual conditions faced by delivery riders but also overshadow the voices of families who genuinely need assistance [5].

Core Viewpoint - Meituan refutes claims regarding the educational background of its delivery riders, stating that such information lacks factual basis and is spread as false information for gaining attention [3][14]. Group 1: Meituan's Response - Meituan's official account clarified that any claims about the educational qualifications of riders, such as "30% of riders are undergraduates" or "70,000 master's degree holders," are unfounded and should be verified through official channels like the Ministry of Education or relevant educational institutions [3][14]. - The company emphasized that the total data regarding riders' educational backgrounds is not supported by facts and is merely speculative [3][14]. Group 2: Case of Ding XZ - Ding XZ, a 39-year-old individual claiming to have multiple prestigious degrees, has gained attention for his contrasting identity as a delivery rider [3][5]. - Meituan conducted an investigation into Ding XZ's delivery activity, revealing that he registered as a rider on February 15 and has only worked a few days, averaging about 2 hours of work per day with a total income of 174.3 yuan from 34 deliveries [3][4]. - Ding XZ's videos, which prominently feature his educational background, have seen a significant increase in viewership, particularly during a period of intense posting [5].