近日，京东金融正式发布《2025年度消费者权益保护年报》(以下简称"年报")。该年报系统展现了京东 金融在过去一年中，坚守"金融为民"初心，围绕"科技防御、服务护航、宣教普及"三大核心支柱所取得 的扎实成果。数据显示，过去一年京东金融依托自研毫秒级智能风控系统，累计完成1990万次风险预 警、282万次高危交易劝阻，拦截资金23.7亿元、外呼挽损1.6亿元，构建起覆盖金融消费全流程、全场 景的安全防护网。 创新防御手段，筑牢全场景资金安全防线 技术是金融安全的基石。京东金融将科技能力深度植入消费者权益保护的每一个环节，构建了"事前智 能预警、事中实时拦截、事后高效挽损"的闭环风控体系，为用户的账户与资金安全提供了坚实保障。 在底层技术保障上，京东金融APP首批获得国家金融科技产品认证，历经官方与专业机构双重检测，从 技术源头筑牢安全根基。账户安全层面，支持实名认证、刷脸、指纹等多因子登录方式，用户可通 过"安全中心"自主管控所有安全设置；交易风险防控上，创新推出"自助拦单"功能，消费者若发现非本 人订单，可在7天内随时拦截物流，有效防范盗刷风险；可疑交易需额外加验身份，并提供还款到期智 能提醒，避免因遗忘还款 ...

Core Viewpoint - The company, Online Banking (Beijing) Payment Technology Co., Ltd., is actively engaging in a series of educational activities to prevent illegal fundraising, enhancing public awareness of financial risks and contributing to a safe financial environment during the festive season [1][2]. Group 1: Online and Offline Campaigns - The company organized a variety of promotional activities from January to February 2026, themed "Protect Your Wallet, Enjoy a Happy Year," utilizing both online and offline channels to maximize outreach [1]. - Through platforms like JD Finance APP and consumer rights protection WeChat account, the company disseminated educational materials, reaching over 100,000 users [1]. - Offline, the company leveraged over 14,000 LED screens in workplaces and JD home appliance stores, engaging approximately 100,000 people with the theme content [2]. Group 2: Targeted Education and Internal Promotion - The company set up specialized promotional booths in workplaces, conducting face-to-face education for employees and their families, with around 1,000 participants [2]. - Internal training was organized for consumer rights protection and customer service teams, encouraging employees to share knowledge on personal social media, fostering a culture of proactive participation in financial safety [2]. Group 3: Unique Content and Future Plans - The campaign featured unique content such as animated series explaining scam tactics and electronic posters highlighting the "Three Steps to Avoid Scams," aimed at educating the public on recognizing and reporting illegal fundraising [3]. - The company plans to enhance its ongoing educational mechanisms and collaborate with relevant departments to strengthen financial security measures, fulfilling its social responsibility to protect the public's financial interests [3].