Core Insights - The competition in instant retail is intensifying among Alibaba, JD.com, and Meituan, with a shift towards a unified consumer entry point and membership system to enhance AI integration [1][5] - Membership operations are becoming a core competitive advantage, with a focus on long-term user lifecycle maintenance rather than short-term marketing tactics [3][5] Group 1: Membership Strategies - Alibaba's 88VIP is normalizing large coupons and introducing dynamic subsidies, aiming to integrate more core resources and expand its membership benefits [6][12] - JD.com's PLUS membership emphasizes high-quality products and essential service benefits, enhancing user engagement through a broader range of lifestyle services [18][22] - Meituan's membership focuses on flexible local dynamic subsidies, offering a variety of small-scale discounts to cater to high-frequency local consumption [24][25] Group 2: Competitive Dynamics - All three companies are increasingly utilizing large promotional coupons and targeted subsidies to attract consumers, moving away from traditional marketing methods [2][5] - The shift towards personalized and dynamic subsidies is evident, with Meituan leveraging personalized discounts to retain users amidst competition from JD.com and Alibaba [26][29] - The integration of various services and benefits into membership programs is crucial for enhancing customer loyalty and driving consumption across different categories [18][24] Group 3: Market Trends - The trend of normalizing large discounts and dynamic subsidies is reshaping consumer engagement strategies, with companies adapting to consumer needs through targeted offers [8][12] - The competitive landscape is evolving, with companies needing to balance between expanding membership benefits and maintaining the perceived value of those memberships [14][16] - The focus on enhancing user experience through tailored services and benefits is becoming increasingly important in retaining and attracting consumers [22][31]