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人保寿险:为银发族提供“可感知、可触及、可信赖”的服务体验
Ren Min Wang· 2025-10-31 09:21
Group 1 - The company focuses on addressing the financial service pain points, difficulties, and bottlenecks for the elderly population, optimizing both offline outlets and digital services to create a reliable service experience [1] - The "Warm Heart Age Joy" elderly care service system is being expanded, covering five major areas: institutional care, home care, panoramic medical services, health care, and travel care, with a goal to establish a comprehensive elderly care service ecosystem by September 2025 [1] - By September 2025, the company aims to have its institutional elderly care services in 14 provinces and 24 cities, supporting 50 elderly care institutions and continuously expanding its service offerings [1] Group 2 - The company has launched the first batch of "Elderly-Friendly Benchmark Outlets," with over 50 outlets recognized for their comprehensive elderly-friendly facilities and efficient service [2] - These benchmark outlets have been equipped with barrier-free access, low-height filling tables, wheelchairs, and dedicated waiting areas for the elderly, enhancing the overall service experience [2] - Innovative measures at some outlets include the establishment of health assessment rooms for elderly consumers and staff fluent in local dialects to assist those who may not understand Mandarin [2] Group 3 - The company is enhancing its online digital service capabilities to support elderly consumers, focusing on making self-service options more accessible and practical [3] - The "Insurance E-Service" WeChat account has been optimized for elderly users, featuring enlarged fonts, voice reading functions, and health-related courses, along with a dedicated customer service communication feature [3] - Financial education initiatives targeting the elderly are being actively promoted, including themed activities during the 2025 Financial Education Promotion Week to enhance risk awareness and prevention capabilities among the elderly [3]