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中国玩具“玩转”全球大市场:科技范儿、文化范儿、绿色范儿
Ren Min Ri Bao· 2025-12-16 02:29
Core Insights - China's toy industry is thriving globally, driven by technological innovation, cultural elements, and sustainable practices, with a notable increase in exports and market demand [2][3][4] Group 1: Technological Innovation - The integration of artificial intelligence in toys, such as interactive robots and smart toys, has significantly enhanced their appeal and functionality, leading to a 19.5% increase in toy exports from Yiwu [2][3] - The "K宝" robot and the upgraded "嘟比" dog toy exemplify the successful application of AI, with the former capable of communicating in over 60 languages and the latter achieving high sales on cross-border e-commerce platforms [3][4] Group 2: Cultural Elements - The toy designs from Shantou, particularly the "破晓航天系列" building blocks, reflect a blend of traditional Chinese culture and modern aesthetics, catering to international markets [5][6] - The incorporation of cultural themes in toys, such as traditional landmarks and folklore, has helped expand their appeal in Europe and other regions, with Shantou's exports to the EU growing by 11.4% [6][7] Group 3: Sustainable Practices - Companies like Yangzhou's 帝腾玩具 are focusing on eco-friendly materials, with a significant portion of their products made from recyclable materials, aligning with global sustainability trends [10][11] - The shift towards green production methods is evident in the growing market for environmentally friendly toys, which has attracted international clients seeking sustainable options [10][11] Group 4: Market Expansion - The toy industry in Pingxiang, known as "China's Children's Car Capital," has seen substantial growth, with an annual production of 155 million units and a revenue exceeding 30 billion RMB [8][9] - The establishment of industrial parks and innovation centers in Pingxiang is facilitating the development of high-end, intelligent products, enhancing the region's competitiveness in the global market [9]
科技范儿、文化范儿、绿色范儿——中国玩具“玩转”全球大市场
Ren Min Ri Bao· 2025-12-15 22:13
Group 1: Overview of China's Toy Industry - In the first eleven months of 2025, China's total import and export value of goods reached 41.21 trillion yuan, with a year-on-year growth of 3.6% [1] - Chinese toys are experiencing strong global sales due to a complete supply chain, continuous innovation, and the integration of technology, culture, and sustainability [1] Group 2: Smart Toys in Yiwu - Yiwu, known as the world's largest small commodity distribution center, accounts for one in four toys sold globally, with toy exports reaching 21.81 billion yuan, a 19.5% increase year-on-year [2] - The "K宝" AI companion robot is popular, capable of communicating in over 60 languages and providing personalized content [2] - The four-legged smart dog "嘟比" has seen significant sales growth on cross-border e-commerce platforms [2] Group 3: Innovations in Toy Manufacturing - The rapid development of AI technology has opened new opportunities for the toy industry, enabling toys to provide emotional value and personalized interactions [4] - In Shantou, the production of building block toys has become a hot export item, with a focus on creative design that reflects Eastern aesthetics [6] Group 4: Production Efficiency in Shantou - Shantou has over 10,000 toy enterprises, producing 155 million bicycles, children's vehicles, and toys annually, with an average of over 1,000 new products launched daily [5] - The local industry benefits from a highly efficient supply chain and innovation chain, making it a key global hub for plastic toy production [5] Group 5: Export Growth and Cultural Integration - Shantou's toy exports reached 8.555 billion yuan in the first three quarters of the year, with the EU being the largest export market, showing an 11.4% year-on-year growth [6] - The integration of traditional Chinese culture with modern design is evident in various toy products, expanding their international market reach [6] Group 6: Children's Vehicle Industry in Pingxiang - Pingxiang County, known as the "Capital of Children's Vehicles," has 5,285 enterprises in the bicycle and toy sector, with an annual output exceeding 300 billion yuan [7] - The county promotes high-end and intelligent upgrades in the children's vehicle industry, focusing on expanding international markets [7] Group 7: Patent-Driven Innovation - Companies in Pingxiang are emphasizing innovation, with one company holding over 20 patents for its children's vehicles, including two invention patents [8] - The local industry is adapting to international demands by offering customized products [8] Group 8: Green and Sustainable Practices in Yangzhou - Yangzhou's toy industry is increasingly focusing on green and sustainable practices, with companies investing in recyclable materials for toy production [9][10] - The industry has a robust supply chain, with around 2,000 registered enterprises and an annual output value exceeding 30 billion yuan [10]