Core Viewpoint - The increasing use of specific words or numbers as trademarks in the food industry raises concerns about the clarity and accuracy of product information conveyed to consumers, as exemplified by the "Duoban" (多半) trademark used by White Elephant Foods, which has led to public debate regarding its implications on product weight perception [1][2][3] Group 1: Trademark Usage and Consumer Perception - The "Duoban" trademark is registered and does not directly describe the product's weight, yet consumers interpret it as indicating a significant increase in quantity, leading to confusion and dissatisfaction [1][2] - White Elephant Foods' "Duoban" products are marketed as larger portions, but the actual weight increase is only about 25 grams compared to standard products, which does not align with consumer expectations of "more than half" [3][4] - The trademark's registration may have been facilitated by extensive marketing efforts, which have established a strong association between the term and the brand, despite its misleading implications [4][5] Group 2: Industry Implications and Regulatory Concerns - The incident highlights a broader issue in the food industry where packaging and branding often mislead consumers, leading to a loss of trust in brands and the industry as a whole [6][10] - There is a call for stricter regulations and standards regarding the use of trademarks that may mislead consumers about product attributes, emphasizing the need for clarity and accuracy in marketing [12][13] - The reliance on misleading marketing tactics can harm long-term brand loyalty and market stability, as consumers may avoid brands that they perceive as deceptive [14][15]