Core Insights - The fishing tackle industry in Weihai, known as the "Fishing Tackle Capital of China," has over 1,000 production and supporting enterprises, employing nearly 50,000 people, with an annual output value exceeding 10 billion yuan [1][3] - Weihai's fishing tackle industry has established a complete industrial chain covering raw materials, manufacturing equipment, components, and finished products, making it a global hub for fishing tackle research and manufacturing [1][3] - Continuous innovation is a key factor driving the industry, with companies like Weihai Guangwei Outdoor Equipment Co., Ltd. focusing on personalized customization and allocating 5% of sales revenue to R&D annually [1][2] Industry Transformation - The Weihai fishing tackle industry is undergoing a "smart manufacturing revolution," transitioning from labor-intensive production to automated processes, significantly improving efficiency and product quality [2] - Automation in production has led to a 20% improvement in product quality and a reduction of labor costs by two-thirds, as demonstrated by companies like Shandong Handing Sports Goods Co., Ltd. [2] - The use of advanced technology in components, such as high-precision digital printing for fishing lures, has resulted in a 50% increase in sales volume in the first quarter compared to the same period in 2024 [2] Global Market Position - Weihai Guangwei Outdoor Equipment Co., Ltd. holds an 1/8 share of the global fishing tackle market, exporting 8.6 million fishing rods last year, with an export value growth of 18.7% [3] - The city produces 40 million fishing rods annually, accounting for over 60% of the global market share, with more than 700 local companies exporting products worldwide [3] - Weihai Customs has implemented policies to facilitate exports, resulting in a 16.9% year-on-year increase in product exports, reaching 3.54 billion yuan last year, with a 21.2% increase in the first quarter of this year [3]

上世纪90年代前后，威海的钓竿企业像雨后春笋一样迅速发展起来。但由于生产工艺简单、原料相对低 廉，这个市场很快变成了"一片红海"。当时，制作钓竿最重要的碳纤维原料只能依靠进口。 统筹：刘佩、杜瑞 位于山东威海的民企力破"通知性涨价、赏赐性供给"的受制格局，不仅从无到有，实现碳纤维自主研发 生产，还打通上下游，带动产业链协同发展。 一款7.2米的钓竿约重150g，相当于3个鸡蛋的重量。除了轻便，威海的钓具企业还不断创新，在钓竿平 衡性、调性等方面下功夫。 目前，威海市现有钓具生产及配套企业1400多家，从业人员近5万人，全行业年产值100多亿元，主导产 品有钓竿、鱼线轮、导环、仿生饵等。当地已建立起涵盖原材料、制造设备、配件、成品等全产业链发 展体系，成为全球重要的钓具研发、制造基地。 由"单打独斗"到"抱团发力"，历经40多年的发展，威海钓具品牌效应日益凸显，不仅领跑国内钓具行 业，也成功走出国门，产品已销往60多个国家和地区，钓竿销量占全球市场份额60%以上。 相信未来，小小钓竿在"智造"加持下，将走向更远的新世界，开拓更广阔的新天地。 0:00 / 5:06 近年来，随着越来越多的人们走出家门，享受户外时 ...

央视网消息：近年来，随着越来越多的人走出家门，享受户外运动，垂钓这项原本小众的运动也逐渐走入大家的视野。享受垂钓的乐趣， 自然离不开一套合适的渔具，而在遍布全球的水岸边，每10支鱼竿里就有6支来自山东威海。下面，我们就跟随记者一起去看一看，小小的鱼 竿是如何走出威海成为全球爆品的。 一套完整的渔具不只有钓竿。这段时间，威海这家生产仿生饵的企业生产繁忙，他们的产品95%都销往海外。随着路亚垂钓——也就是通 过模拟水生生物的动态来吸引目标鱼的垂钓方式日渐流行，高仿真的打印式鱼饵市场需求快速增长。 据了解，一套渔具有一百多种零部件，在威海，一小时内，所有配件都能一站式配齐。凭借完备的全产业链发展体系，威海已经成为全球 最重要的渔具研发、制造基地。 记者手上的这支鱼竿就是视频中能够拉动3吨汽车的钓竿。这款为深海船钓而设计的钓竿，能够让钓手轻松驾驭100斤的蓝鳍金枪鱼。尽管 它的拉伸强度很高，但是重量却很轻，用手指就能轻松提起。 山东威海光威户外装备有限公司总经理苏屹告诉记者，他们的订单一半以上都来自海外，2024年出口的渔具达到860万支，出口额同比增 长18.7%。为了满足不同国家的消费需求，他们的生产工艺也在不断 ...