x 2025年中国轻量化垂钓装备 行业标准白皮书 2025 China White Paper on Industry Standards for Lightweight Fishing Equipment 概览标签：垂钓装备、轻量化、鱼竿、钓鱼 1 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头 豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经 头豹研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播 、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生， 头豹研究院保留采取法律措施，追究相关人员责任的权利。头豹研究院开 展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研 究院无任何前述名称之外的其他分支机构，也未授权或聘用其他任何第三 方代表头豹研究院开展商业活动。 | ◆ | | 第一章：中国轻量化垂钓装备行业综述 | ---------------------------------------- | 5 | | --- | --- | --- | --- | --- | | | • | 中国垂钓装备市场发展现状 | -------- ...

Company Overview - Lexin Outdoor International Co., Ltd. is seeking to list on the Hong Kong Stock Exchange, aiming to become the "first fishing stock" in the market [2] - The company specializes in fishing equipment, including rods, reels, lines, baits, and various fishing accessories [2] - Lexin Outdoor is based in Hangzhou and is a subsidiary of Zhejiang Taipusen Holdings, the largest leisure manufacturing and export enterprise in China [2] Market Position - Lexin Outdoor is the largest fishing equipment manufacturer in China with a market share of 25.4% and the largest globally with a market share of 20.4% [3] - The company's revenue model is primarily based on OEM (Original Equipment Manufacturer), with over 90% of its revenue coming from clients like Decathlon and Pure Fishing [3][12] Financial Performance - Revenue figures for Lexin Outdoor from 2022 to the first four months of 2025 are as follows: RMB 818 million, RMB 463 million, RMB 573 million, and RMB 223 million, with a compound annual growth rate (CAGR) of -16.29% [3] - Gross profit for the same periods was approximately RMB 190 million, RMB 123 million, RMB 153 million, and RMB 47 million, with a CAGR of -10.39% [3] - Net profit figures were RMB 114 million, RMB 49 million, RMB 59 million, and RMB 20 million, with a CAGR of -27.77% [4] Industry Trends - The global fishing tackle market is projected to grow from RMB 137.8 billion in 2023 to RMB 181.9 billion by 2028, with a CAGR of 5.7% [9] - The number of fishing participants globally exceeds 200 million, with approximately 140 million in China [9] - The North American fishing tackle market is the largest, with an estimated sales figure of USD 8.78 billion in 2023 [9][10] Competitive Landscape - Shimano is the largest fishing tackle brand globally, with a market capitalization of JPY 1.8 trillion (approximately RMB 895 billion) and a revenue of JPY 105 billion (approximately RMB 52.2 billion) in 2024 [5] - Other notable competitors include Guangwei Composite Materials, which is recognized for its carbon fiber fishing rods and had a revenue of RMB 2.45 billion in 2024 [8]

Core Viewpoint - The rise of "light fishing" as a new trend in angling, characterized by lower equipment, venue, time, and physical demands, is attracting a diverse group of enthusiasts, particularly among younger and female demographics [1][6]. Equipment and Trends - "Light fishing" typically requires basic gear such as rods, lines, bait, and hooks, which can be assembled for a few dozen yuan, making it accessible for beginners [3]. - There is a growing trend among anglers to prioritize aesthetic and design in their fishing gear, with many opting for stylish and colorful equipment that can also serve as decorative items [3][4]. - The market has seen an increase in demand for high-quality, visually appealing products, particularly for children, as parents seek attractive gifts for occasions like Children's Day [3][4]. DIY Culture - The DIY aspect of "light fishing" is gaining popularity, with enthusiasts creating custom floats and gear, reflecting personal style and creativity [4][5]. - The involvement of art students in designing fishing gear indicates a broader cultural trend where fishing is not just a sport but also a form of artistic expression [5]. Demographics and Market Growth - Recent data shows that 46% of the fishing population in China is aged between 25 and 44, with a notable increase in female and child participants in "light fishing" [5][6]. - The primary demographics engaging in "light fishing" include women, beginners, families, and young people, highlighting a shift in the traditional fishing community [5][6]. Lifestyle Shift - "Light fishing" is evolving from a mere sport into a lifestyle choice, reflecting a societal trend towards slower-paced living and recreational activities [6]. - The market for "light fishing" is still in its early stages, with potential for growth through integration with other outdoor activities like camping and travel [6].

这是半佛仙人的第1820篇原创 评价一个平台6 1 8能不能搞，只看一个标准。 赔率。 赔率高的，才配叫6 1 8。 作为商家，你花这么多精力花这么多钱，是为了赚钱的。 投一百就赚一个子，那你不瞎耽误功夫吗？ 赔率一旦变低，商家就会迁徙到赔率高的地方。 所以你就能看到很多商家呼啦啦跑抖音电商去了。 传统618是咋玩的呢？ 1 抖音电商61 8搭的第一个大台子是【特色品类】。 大台子又分了四个小剧场。 【榴莲大作战】 【非遗好物大赏】 平台在外面采买流量，铺天盖地锣鼓喧天，告诉消费者要大促了，超便宜，速来。 抖音电商的6 1 8的画风就不一样了。 主要宣传的点儿不是价格，而是好玩儿，是内容有意思，是热闹，速来。 平台先搭个舞台，把大伙儿的目光都攒到一个热乎活动上。 在这个活动下，商家凭自己本事 亮绝活，讲故事。 购物节被拆成了无数个小剧场。 2 抖音电商61 8打的是明牌，用好内容撬动流量，用流量再撬动销量。 换句话说，看爽了，玩爽了，大家才更乐意买。 【全民票选清凉搭子】 【乘风破浪的夏天】 榴莲好吃，但容易翻车。 究竟是报恩榴莲还是报仇榴莲，很难分。 究竟是只有两房肉还是四房肉，不确定。 于是抖音电商瞄准这 ...

以下文章来源于山农下山 ，作者山农 山农下山 . 山农和他的朋友们，记录这个时代的新商业和新商人。 6月，我跟着一张小红书避雷帖晒出的信息，找到一家宠物食品公司的地址：河北邢台南和的北郑庄 村。 正是麦子成熟的季节，微风中麦浪起伏，树影摇曳，我开车穿越村道时，恍惚间有种老电影里法国乡 村的味道。然后，突然间，浓烈的宠物粮食味道袭来。如果此刻我车里有狗，大概会冲出去兴奋跳 舞。 到了。 眼前是几家挨在一起的宠物食品公司，其中就包括那家被挂出来避雷的企业。但从外面看不出什么异 常，门口的工人正在忙着装货，白色包装袋的宠物食品被码得整整齐齐。他们生意还不错，我进村时 数过：大概5分钟的时间，从村里开出来了3辆货车。 当然，这是村里几家宠物食品公司共同的业绩。一些厂子把储存区放在墙外，搭起高高的架子，加了 防雨防晒的罩子。还有一处面积几百平米的仓库，直接立在麦地里。远远看去，有点艺术品的气质， 还怪好看的。 但对于我这辆穿行在村庄的北京牌汽车，进出工厂的人明显在侧目打量。 本文来自微信公众号： 山农下山 ，作者：山农，头图来自：作者拍摄 一、名声 什么时候开始，河北货就等于劣质货了？ 我把这个问题同时抛给了两位河北邢 ...

Group 1: Reputation Issues - The perception of Hebei products has deteriorated, with local businesses feeling the impact of being labeled as low-quality [1][2][11] - Social media platforms like Xiaohongshu have contributed to the negative reputation, associating Hebei grain with toxicity and Hebei cashmere with counterfeit products [2][11] - Local businesses in Hebei are cautious about outsiders due to past negative media coverage, which has led to a general distrust of Hebei products [11][12] Group 2: E-commerce Development - Hebei's e-commerce presence has grown significantly, with many consumers receiving products from local villages quickly, often at prices lower than competitors [20][45] - The e-commerce model in Hebei allows for low operational costs, as many businesses operate from home and employ local labor, leading to competitive pricing [23][45] - The region has over 300 industrial clusters with annual revenues exceeding 5 billion yuan, and projections indicate significant growth in online retail and cross-border e-commerce by 2025 [45][46] Group 3: Market Dynamics - Price competition is fierce in Hebei, with businesses willing to undercut each other to secure orders, often at the expense of product quality [25][26] - Some businesses have resorted to "washing their identity" by changing their registered locations to avoid the negative stigma associated with Hebei products [39] - The market is characterized by a high turnover of businesses, with many failing due to poor financial management and overexpansion [29][57] Group 4: Business Strategies - Local entrepreneurs often prioritize cost-cutting measures, leading to a focus on lower-quality products to maintain profitability [26][34] - Some businesses have adopted a conservative approach, avoiding aggressive expansion and focusing on maintaining quality to build long-term customer trust [30][56] - The reliance on traditional sales methods and a reluctance to adopt new technologies may hinder growth for some Hebei e-commerce businesses [50][51]

端午假期，有不少朋友会选择乘坐火车出行，可能随手就拎点粽子上车了，粽子、绿豆糕这样的传统节令食品能带上火车吗？旅行途中常用的防晒喷雾等又 有什么规定？一份铁路出行携带物品清单，一起来看。 国铁西安局汉中车务段汉中站客运员 梁姣姣：常见的充电宝，锂电池，单块额定能量不得超过100瓦时，日常使用的两万毫安的充电宝是可以携带上车。另 外，散装酒是不能带上车的，但如果是包装密封完好、标志清晰的瓶装酒，且酒精度数在24度到70度之间的，可以携带，但累计不能超过3000毫升，也就是 说常见的1斤装白酒，最多携带不超6瓶。 还有就是假期出行常见携带的运动装备，其中折叠自行车、平衡车等轮式工具需用硬质包装固定，且不能在车站和列车上骑行；小型无人机虽能携带上车， 但也禁止在铁路沿线使用；露营帐篷可以携带，但需要注意符合尺寸和重量；钓鱼竿收缩后，在动车组列车上长度不能长于1米3；在普通列车上，钓鱼竿收 缩后，不能长于2米。 首先是食品类物品，粽子、绿豆糕等传统节令食品是可以带上火车的，建议密封包装；榴梿、螺蛳粉、臭豆腐等带有特殊气味的食品，虽可密封携带，但不 建议在列车上食用，以免影响其他旅客；像自热米饭、自热火锅等，如果发热包 ...

在山东西部的济宁市，记者在一家推土机企业的"矿山魔方"数字可视化平台上看到，针对远在海外的一处露天矿山，"智慧管家"通 过5G网络实时回传矿石数据，让远在济宁的工程师们可以同步调整设备参数，使推土机群的作业精度始终维持在98%以上。 青岛海关所属威海海关企业管理科副科长王超介绍，威海渔具规模化、专业化的产业集群让企业"出海"的勇气更足。2025年1—4 月，威海市钓具企业共出口钓具产品13.8亿元，同比增长19.6%。 随着出口的不断增长，又促使企业将产业链向上下游延伸。目前，这里已形成了包括钓鱼竿、鱼线轮、导环、鱼饵等与垂钓相关的 全产业链集群。 威海市钓具行业协会会长单位负责人苏屹介绍，现有700余家钓具企业已在海外布局产业链，质量过硬、科技含量高、性价比优越， 都是他们"走出去"的"名片"。 央视网消息：2025年前4个月，黄河流域9省区进出口2.05万亿元，同比增长8.8%。以流域内的外贸大省山东为例，出口方面，2025 年前4个月，农产品出口530.7亿元，再创新高，并且继续保持农产品出口全国第一的位置。山东不仅有农产品，多个地市还形成了各 具特色的产业集群，从海工装备、工程机械到智能家电、运动器材 ...

当清晨的阳光刚洒在河北肃宁县西乾泊村的田野上，村里的年轻人们就已经匆匆走进直播间，调试设 备、整理货品，准备迎接当天热闹的直播。镜头前，他们热情洋溢地展示着鱼竿的细节，手指灵活地滑 动手机屏幕，回复着来自全国各地的订单信息。 这个不足200户、1000余人的小村庄，如今却因一根小小的鱼竿，成为了全国闻名的"亿元村"。走进西 乾泊村，路边的快递车一辆接一辆，仓库里堆积如山的鱼竿包装箱上，印着"出口"的字样。全村70多个 原创品牌、100多家活跃网店，每年有超过100万根鱼竿从这里销往全国以及20多个国家和地区，年销售 额突破1.3亿元。 然而，几年前的西乾泊村却是另一番景象：村民世代以种植鸭梨为生，"围着灶台转、围着梨树转"的生 活虽然安稳，却难掩收入微薄的窘境。风吹日晒、辛苦劳作，一年到头人均收入不过2万元，年轻人纷 纷外出务工，村里冷冷清清。 转机始于肃宁县"电商兴县"战略的推进。近年来，肃宁县委、县政府提出打造中国北方直播电商产业中 心的发展目标，并通过一系列举措推动电商产业蓬勃发展。在政府的大力推动下，西乾泊村的电商产业 迅速崛起，外出务工的年轻人也纷纷返乡，村里逐步形成产品研发、生产、直播带货为一体的 ...

"她经济"一直多年在消费市场中占据主导地位。然而，2024年男性消费支出增速首次超过女性，尤其在科技、健康、文化等领域，男性消费贡献了超过 60%的增长动能。 根据雪球数据，2025年中国男性消费市场规模预计将突破6万亿元，年复合增长率达9.8%。这一增长背后，我们看到了围绕男性消费的新商业战役悄然打 响。 随着男性消费3.0时代的到来，哪些赛道可以重仓男性市场？品牌未来的营销策略又有何变化？辰木接下来为大家一一解读。 Part 01 "他经济"7大消费新趋势，一文了解5大红海赛道+3大破圈策略。 男性蜕变双螺旋 消费行为与人群重构 1.消费行为改变：从"工具人"到"悦己者" 消费心理迁移：去工具化与精神满足 传统男性消费以产品功能为核心，但现下男性消费正在从功能性转变为精神满足+身份认同。比如特斯拉在中产男性群体中渗透率超40%，其通过与精英 身份高度绑定，尤其以"中产三件套之一"著称，使得消费者获得了极大的精神满足。 另一方面，中国钓鱼协会数据显示，我国目前2亿钓鱼爱好者中男性占比超80%，35岁以上中高收入群体为主力。他们年均投入超1.5万元购置鱼竿、钓 箱、智能鱼探仪等装备。该现象本质就是通过专业装备 ...