翌09 甘 四 节 气 织 经 纬 ， 山 河 万 象 话 财 经 量 72 FULT ti 今日秋分（2025年9月23日），我国大部分地区已经进入凉爽的秋季，迎来钓鱼黄金期。但如今的池塘边早已不只是中年人的天 下，越来越多年轻人的加入，正为这项传统活动注入新的活力与商业潜力。 看似"中年专属"的钓鱼活动，为何成为年轻人的新宠？一根鱼竿如何"钓"动市场新活力？"钓鱼经济"背后蕴藏着怎样的情感需 求？本期《财经二十四节气》带你看。 01 一根鱼竿"钓"出大市场 催生产业新活力 秋分至，渔趣浓，近年的钓鱼热潮正朝着年轻化、规模化方向发展。据中国钓鱼运动协会不完全统计，全国目前约有1.4亿活跃 钓鱼者，每十个中国人中就有一位垂钓爱好者。在钓鱼运动中25至44岁人群已成主力，占比46%。弗若斯特沙利文数据显示， 2018年至2023年，中国钓鱼者的数量以5.9%的复合增速增长。 日益壮大的钓鱼群体催生了庞大的市场。企查查数据显示，截至9月9日，我国现存钓鱼相关企业高达11.96万家，其中华东地区 占比达36.68%，占据主导地位。今年已注册钓鱼相关企业超过8000家，增长势头强劲。 华东地区 36.68% 华中排区 ...

Group 1 - The "JD Health Cup" fishing competition will be held in Dalian, attracting fishing enthusiasts from across the country [1][3] - The event will feature a total of 120 participants from 30 teams, with the previous year's champion team catching 189.45 kg of fish [3] - JD will offer various promotions, including a chance to win fishing packages and live fish during the event [1][3][8] Group 2 - Dalian Zhajiz Island is recognized as a national fishing base, with over 260 days of suitable fishing conditions annually [3] - JD Logistics has enhanced its transportation capabilities to ensure the freshness of seafood, utilizing a multi-modal cold chain network [5] - The logistics system includes dedicated cold chain vehicles and priority delivery services to ensure seafood reaches major cities within 24 hours [5] Group 3 - JD Sports has developed a comprehensive supply chain for fishing gear, collaborating with various brands to offer a wide range of products [7] - The event will be broadcasted live on JD's platform, allowing viewers to participate in fish auctions and equipment sales [7][8]

Core Insights - The fishing tackle industry in Weihai, known as the "Fishing Tackle Capital of China," has over 1,000 production and supporting enterprises, employing nearly 50,000 people, with an annual output value exceeding 10 billion yuan [1][3] - Weihai's fishing tackle industry has established a complete industrial chain covering raw materials, manufacturing equipment, components, and finished products, making it a global hub for fishing tackle research and manufacturing [1][3] - Continuous innovation is a key factor driving the industry, with companies like Weihai Guangwei Outdoor Equipment Co., Ltd. focusing on personalized customization and allocating 5% of sales revenue to R&D annually [1][2] Industry Transformation - The Weihai fishing tackle industry is undergoing a "smart manufacturing revolution," transitioning from labor-intensive production to automated processes, significantly improving efficiency and product quality [2] - Automation in production has led to a 20% improvement in product quality and a reduction of labor costs by two-thirds, as demonstrated by companies like Shandong Handing Sports Goods Co., Ltd. [2] - The use of advanced technology in components, such as high-precision digital printing for fishing lures, has resulted in a 50% increase in sales volume in the first quarter compared to the same period in 2024 [2] Global Market Position - Weihai Guangwei Outdoor Equipment Co., Ltd. holds an 1/8 share of the global fishing tackle market, exporting 8.6 million fishing rods last year, with an export value growth of 18.7% [3] - The city produces 40 million fishing rods annually, accounting for over 60% of the global market share, with more than 700 local companies exporting products worldwide [3] - Weihai Customs has implemented policies to facilitate exports, resulting in a 16.9% year-on-year increase in product exports, reaching 3.54 billion yuan last year, with a 21.2% increase in the first quarter of this year [3]

Core Insights - The fishing industry in Weihai, Shandong, has transformed from a niche market to a significant sector, generating over 10 billion yuan in annual output value [2][3] - Weihai is recognized as the "Fishing Tackle Capital of China," with more than 1,400 fishing tackle production and supporting enterprises, employing nearly 50,000 people [2] - The local industry has developed a complete supply chain, including raw materials, manufacturing equipment, components, and finished products, establishing itself as a global hub for fishing tackle research and manufacturing [2] Industry Development - The fishing rod industry in Weihai has evolved from simple production techniques to advanced manufacturing, with local companies now independently developing carbon fiber materials previously reliant on imports [2] - Weihai's fishing tackle brands have gained significant recognition, leading the domestic market and exporting products to over 60 countries and regions, capturing more than 60% of the global fishing rod market share [3] - Continuous innovation in product design, such as lightweight and balanced fishing rods, has contributed to the industry's growth and competitiveness [2]