Core Insights - The article highlights the transformation of Xunpu Village from a traditional fishing community to a vibrant cultural and tourism destination centered around the ancient custom of "flower hairpin" [1][5][10] Group 1: Cultural Heritage and Tradition - Xunpu Village has a rich history as an important starting point of the Maritime Silk Road, with a cultural heritage that includes the "flower hairpin" tradition, which has been passed down for generations [2][4] - The practice of wearing flowers symbolizes hope and vitality, especially for women waiting for their family members to return safely from the sea [4][5] - In 2008, the "flower hairpin" custom was recognized as a national intangible cultural heritage, further solidifying its cultural significance [5] Group 2: Economic Impact and Tourism Growth - The village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [5][10] - From January to July 2023, Xunpu Village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [5] - The rise in tourism has led to a resurgence of local businesses, with many young residents returning to open shops and serve as guides, enhancing the local economy [5][10] Group 3: Innovation and Development Strategies - The establishment of the Xunpu Folk Culture Village Protection and Promotion Command in 2023 aims to manage the influx of tourists and enhance service standards [6][8] - New initiatives include the creation of service standards for the "flower hairpin" experience, ensuring quality and consistency for visitors [6][8] - The introduction of themed dining experiences, such as the "flower banquet," combines local cuisine with cultural elements, attracting more visitors [10][11] Group 4: Integration of Culture and Modern Tourism - The village has developed a comprehensive tourism strategy that includes various experiences such as photography, cultural performances, and local cuisine, aiming to extend visitor stay and increase spending [10][12] - The launch of a 6-kilometer "Coastal Romantic Line" connects multiple attractions, enhancing the overall tourist experience [12] - The introduction of night markets and cultural events has increased visitor numbers by 40%, contributing significantly to local revenue [12]

Core Viewpoint - The article highlights the transformation of Xunpu Village in Quanzhou, Fujian, from a traditional fishing village to a vibrant tourist destination centered around the cultural practice of "flower hairpin" (Zan Hua Wei), which has significantly boosted local economy and cultural heritage [4][9][17]. Group 1: Economic Impact - In 2024, Xunpu Village is expected to receive over 8.5 million visitors, generating tourism revenue exceeding 1.8 billion yuan [9]. - From January to July 2023, the village welcomed over 4.26 million tourists, contributing more than 860 million yuan in tourism consumption [9]. - The local economy has seen a doubling of per capita income for residents from 2022 to 2024, with the flower culture driving over 5 billion yuan in cumulative consumption [17]. Group 2: Cultural Heritage and Innovation - The "flower hairpin" tradition, recognized as a national intangible cultural heritage in 2008, has been revitalized through tourism, allowing local women to share their cultural practices with visitors [8][9]. - The establishment of the Xunpu Flower Hairpin Cultural Association aims to standardize services and preserve the cultural history associated with the flower hairpin tradition [11]. - New business models have emerged, such as renting traditional fishing women's costumes and creating artificial flower accessories, enhancing the visitor experience [13][14]. Group 3: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings, including cultural experiences, environmental improvements, and innovative business models [15]. - A new culinary experience called "Flower Banquet" has been introduced, combining local flavors with the flower culture, which has become popular among tourists [16]. - The integration of night markets and cultural events has increased visitor engagement, with a reported 40% rise in tourist numbers since the opening of the night market [17].