Core Insights - The article highlights the centenary celebration of the Fangshan brand, a national intangible cultural heritage, showcasing its unique charm through various activities [1][2] - Fangshan, founded by former imperial chefs in 1925, serves as a bridge between royal and civilian culinary traditions, evolving from a state-run establishment to a cultural icon [1][2] Group 1: Company Background - Fangshan was established in 1925, originally bringing imperial delicacies to the public and has since become a significant cultural entity [1] - The brand was nationalized in 1955 and renamed "Fangshan Restaurant," with notable contributions from literary figures like Lao She [1] - In 2011, Fangshan was recognized as a national intangible cultural heritage, further solidifying its cultural significance [1] Group 2: Cultural Significance and Modernization - The centenary celebration included a transmission ceremony for the "Fangshan (Imperial Cuisine) Production Skills," emphasizing the importance of preserving culinary traditions [1] - Fangshan is actively engaging younger consumers by integrating traditional elements with modern trends, such as the "Fangshan Tea House" and "Fangshan Fortune Drinks" [2] - The company aims to make imperial culinary culture accessible in everyday life, moving beyond traditional settings like museums [2]