仿膳福饮

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百年仿膳非遗魅力绽放
Jing Ji Wang· 2025-08-29 08:19
Core Insights - The article highlights the centenary celebration of the Fangshan brand, a national intangible cultural heritage, showcasing its unique charm through various activities [1][2] - Fangshan, founded by former imperial chefs in 1925, serves as a bridge between royal and civilian culinary traditions, evolving from a state-run establishment to a cultural icon [1][2] Group 1: Company Background - Fangshan was established in 1925, originally bringing imperial delicacies to the public and has since become a significant cultural entity [1] - The brand was nationalized in 1955 and renamed "Fangshan Restaurant," with notable contributions from literary figures like Lao She [1] - In 2011, Fangshan was recognized as a national intangible cultural heritage, further solidifying its cultural significance [1] Group 2: Cultural Significance and Modernization - The centenary celebration included a transmission ceremony for the "Fangshan (Imperial Cuisine) Production Skills," emphasizing the importance of preserving culinary traditions [1] - Fangshan is actively engaging younger consumers by integrating traditional elements with modern trends, such as the "Fangshan Tea House" and "Fangshan Fortune Drinks" [2] - The company aims to make imperial culinary culture accessible in everyday life, moving beyond traditional settings like museums [2]
打卡名人同款、感受中式下午茶,老字号“破圈”经营成潮流?
Bei Ke Cai Jing· 2025-08-28 14:19
Core Viewpoint - Traditional time-honored brands in China are innovating by breaking out of their traditional business models and exploring cross-industry opportunities, aiming to attract younger consumers and enhance their cultural significance [1][2]. Group 1: Business Innovations - Many time-honored brands are adopting a "full-time" operation model, introducing products like desserts, afternoon tea, and coffee to appeal to younger consumers [1][2]. - The "仿膳" tea house, part of the Quanjude Group, has surpassed many Western-style afternoon tea and dessert shops, ranking first in its category, with weekend revenues exceeding 20,000 yuan [1][3][7]. Group 2: Cultural Integration - The "仿膳" brand has evolved from a single dining brand to a cultural symbol integrating tourism and culture, offering activities like royal pastry making and ancient stone rubbing [7]. - The brand's historical significance is highlighted by its establishment in 1925, connecting imperial cuisine with the public, and its recognition as a national intangible cultural heritage in 2011 [3][8]. Group 3: Market Trends - The trend of traditional restaurants introducing afternoon tea and coffee is gaining momentum, with the potential to increase customer traffic and enhance customer loyalty [8]. - Experts believe that if these time-honored brands can successfully operate and scale their new offerings, they could become new growth points for revenue and profit [8].
百年仿膳启新程:非遗魅力绽放 跨界盛宴贺华诞
Zheng Quan Ri Bao Wang· 2025-08-28 06:45
Core Viewpoint - The centennial celebration of Fangshan, a brand under Quanjude Group, highlights the importance of cultural heritage and innovation in traditional Chinese cuisine, showcasing its evolution from imperial cuisine to a modern cultural symbol [1][4]. Group 1: Cultural Heritage and Innovation - Fangshan's centennial celebration included a series of activities that emphasized its unique cultural charm and the transmission of the "Fangshan (Imperial Court Cuisine) production techniques" as a national intangible cultural heritage [1][3]. - The "Jing Bian" ceremony, a unique cultural transmission ritual of Quanjude Group, was a significant part of the celebration, reflecting the brand's respect and emotional connection to its heritage [2][3]. Group 2: Culinary Techniques and Mastery - The celebration featured a transmission ceremony led by national intangible cultural heritage representative Master Dong Shiguo, showcasing the skills of eight inheritors who demonstrated various traditional cooking techniques [3][4]. - The event highlighted the meticulous standards and historical significance of the dishes served, including a special banquet priced at 3999 yuan, which adhered to strict culinary standards [4]. Group 3: Brand Evolution and Market Positioning - Since its establishment in 1925, Fangshan has transformed from a purveyor of imperial delicacies to a cultural icon, bridging the gap between royal cuisine and the public [4][5]. - The brand has expanded its offerings to include cultural tourism elements, such as the Fangshan Tea House and collaborations with Tongrentang, reflecting a blend of traditional and modern influences [4][5]. Group 4: Future Directions - The company aims to continue integrating imperial culinary culture into everyday life, moving beyond traditional dining experiences to become a cultural symbol that resonates with contemporary audiences [5].