Core Insights - The article highlights the centenary celebration of the Fangshan brand, a national intangible cultural heritage, showcasing its unique charm through various activities [1][2] - Fangshan, founded by former imperial chefs in 1925, serves as a bridge between royal and civilian culinary traditions, evolving from a state-run establishment to a cultural icon [1][2] Group 1: Company Background - Fangshan was established in 1925, originally bringing imperial delicacies to the public and has since become a significant cultural entity [1] - The brand was nationalized in 1955 and renamed "Fangshan Restaurant," with notable contributions from literary figures like Lao She [1] - In 2011, Fangshan was recognized as a national intangible cultural heritage, further solidifying its cultural significance [1] Group 2: Cultural Significance and Modernization - The centenary celebration included a transmission ceremony for the "Fangshan (Imperial Cuisine) Production Skills," emphasizing the importance of preserving culinary traditions [1] - Fangshan is actively engaging younger consumers by integrating traditional elements with modern trends, such as the "Fangshan Tea House" and "Fangshan Fortune Drinks" [2] - The company aims to make imperial culinary culture accessible in everyday life, moving beyond traditional settings like museums [2]

Core Viewpoint - The 100th anniversary celebration of the Fangshan brand under Quanjude Group highlights the integration of traditional culinary culture with modern tourism and cultural experiences [1] Company Summary - Quanjude Group's Fangshan restaurant celebrated its 100th anniversary on August 28, 2023, with a ceremony that included the recitation of its brand philosophy by all staff [1] - The event featured a national intangible cultural heritage ceremony for the "Fangshan (Imperial Court Cuisine) production skills," led by master Dong Shiguo, a representative inheritor of national intangible cultural heritage [1] - Fangshan is transitioning from a traditional dining brand to a cultural symbol that integrates food and tourism, with initiatives like the "Non-Heritage into Garden" theme event in collaboration with Beihai Park [1] Industry Summary - The celebration marks a new starting point for Fangshan, aiming to bring "Imperial dining culture" into the lives of the public in a more vibrant manner [1] - The "North Shore Festival" event includes features such as rural revitalization exhibitions, co-branded cultural products from time-honored brands, and showcases of intangible cultural heritage masters' works [1] - Fangshan's history dates back to 1925, and it became a state-owned enterprise in 1955, indicating its long-standing presence in the culinary industry [1]