Core Insights - The article discusses the challenges faced by individuals trying to operate as independent professionals or "super individuals" in a fluctuating market, highlighting the instability of income and the struggle to establish a recognizable brand [1][6][19] Group 1: Market Challenges - Many individuals transitioning from corporate roles to independent consulting face inconsistent income, leading to anxiety and uncertainty [1][6] - The reliance on traditional corporate logic, such as having professional skills and a reputable background, does not guarantee market acceptance or demand [7][8] - The market often does not recognize individual expertise, leading to difficulties in selling services or products effectively [7][8] Group 2: Business Models - The "order-based survival" model results in sporadic income, with some days earning significantly more than others, creating a rollercoaster effect [6][8] - Long-term contracts may not yield better hourly rates compared to traditional employment, leading to the perception of being a "high-level employee" rather than an entrepreneur [5][8] - The demand for specialized products is often limited, with a long decision-making process and low repeat purchase rates [10][12] Group 3: Solutions and Strategies - Two main strategies are proposed for overcoming these challenges: selling consensus-driven products and leveraging partnerships with established platforms [12][14] - Building a personal brand and establishing oneself as an expert in a niche area can enhance visibility and credibility in the market [14][16] - Engaging in content creation can help penetrate potential customers' minds and establish trust, leading to higher-value transactions [17][20] Group 4: Market Trends - The knowledge payment sector is experiencing a decline, with supply exceeding demand and users becoming more discerning [19][22] - Courses can serve as effective entry points for potential clients to understand and trust the provider, facilitating higher-value sales in the future [20][21]