3月1日，爱茉莉太平洋集团正式任命许达仁（Da n i e l Hu i）为爱茉莉太平洋中国总裁，全面 负责中国区业务。此前他于2 0 2 5年1 0月加入爱茉莉太平洋，出任中国区副总裁，执掌品牌发 展和数字业务两大核心板块。 值得关注的是，这是爱茉莉太平洋中国区近四年来的第三次换帅。 与历任内部晋升的总裁不同，许达仁拥有麦肯锡2 0余年的咨询经验，兼具屈臣氏零售运营和 La z a d a电商管理背景，加入仅5个月即被擢升为一把手，足见这家入华3 4年的韩妆企业渴望借 助外部视角突破增长困局的迫切心态。 最新财报显示，2 0 2 5年爱茉莉太平洋集团整体业绩回暖，大中华区销售额同比微增0 . 5%，迎 来重要拐点。在韩妆对华出口持续承压的背景下，这位新任"一把手"能否扭转局势，为中国市 场回暖再添一把火？ 本次新上任的CEO许达仁，此时距离他2 0 2 5年1 0月加入集团担任中国区副总裁，仅过去了5个 月。 如此短暂的过渡期便升职为一把手，在跨国企业的人事调整中并不常见。这背后透露出的信号 是：爱茉莉太平洋或许早已在物色一位能够引领中国业务走出调整期的本土化掌舵者，而许达 仁的出现，恰逢其时。 许达仁的职 ...

Core Insights - Amorepacific is introducing new brands to enhance its presence in the Chinese market, particularly in response to the declining momentum of its existing brands like Innisfree and Etude House [1] - The company has launched its skincare brand AESTURA, targeting the sensitive skin segment, with a primary focus on online sales in China [1] - The sensitive skin care market in China is experiencing significant growth, with a projected market capacity exceeding 30 billion yuan by 2024 [3] Company Developments - Amorepacific reported a consolidated sales revenue of 1.16 trillion KRW in its recent quarterly report, marking a 15.7% year-on-year increase, with overseas sales growing by 40.5% to 473 billion KRW [3] - The company appointed Taeho Park as the new president of Amorepacific China in April 2024, who has over 24 years of experience within the group [3] - Under Park's leadership, Amorepacific has implemented new market strategies, including the introduction of the high-end skincare brand AP in Shanghai [3] Industry Context - Other international beauty brands are expanding their market share, while Amorepacific's established brands lack appeal to younger consumers in China [4] - Industry experts suggest that introducing new brands is a preferred strategy for companies to attract the new generation of consumers in the competitive Chinese market [4]