【文/观察者网 王勇 编辑/赵乾坤】 随着中国滑雪旅游的持续增长，该产业在雪场建设、滑雪人次、硬件设施等方面均取得了明显提升，雪 场的地域分布、分类及交通更加多元，整体展现出蓬勃的发展活力。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计将突破万亿元大关。这一 数字，不仅标志着冰雪经济正成为中国经济发展中的新兴力量，更反映出冰雪运动、冰雪旅游在中国已 经蔚然成风。 据市场调查机构艾媒咨询此前发布的关于今年冬季冰雪旅游前景报告称，2024年中国冰雪旅游市场规模 接近1.05万亿元，到2029年可能超过1.5万亿元。 有相关调查数据显示，71.2%的游客希望在2024—2025冰雪季体验冰雪休闲旅游活动，45.5%的游客希 望进行远距离的冰雪旅游，29.7%的游客希望同时开展近距离和远距离的冰雪休闲和冰雪旅游。 中国已成为全球滑雪旅游市场的重要参与者，分布于黑龙江、新疆、河北等地的数百家滑雪场，为国内 外游客提供了前所未有的滑雪便利。 据中国香港《南华早报》日前报道，随着冬季来临，中国北方地区的冰雪旅游正在蓄势待发。在过去几 年里，每到冬季，中国南方地区的旅行者都会到北方地区穿上滑雪 ...

Core Insights - Zhongxin Tourism launched the "Zhongxin Ski" brand to expand its presence in the ice and snow tourism sector [2] - The new brand offers over 20 ski products covering various domestic and international destinations, including high-end international events and niche locations [2] Product Offerings - The offerings include three main categories: - International high-end events, such as products for the 2026 Winter Olympics in Italy and the Chongli Yunding World Cup viewing tours [2] - Thematic products, like the French electronic music ski experience that combines snow sports with trendy entertainment [2] - Niche destination products, such as skiing and sightseeing tours in Georgia, introducing emerging ski locations to tourists [2] Market Trends - The popularity of ice and snow tourism has surged this year, with search volume, inquiries, and orders for ice and snow products increasing by 300%, 180%, and 130% respectively for the 2025-2026 snow season [2] - The combination of skiing with elements like auroras and hot springs is driving the diversification of ice and snow experiences, creating a sustained consumer interest [2] Service Features - Zhongxin Ski focuses on flexible small group tours that can accommodate as few as two people, with multiple departure points and customizable itineraries based on tourists' skill levels [2] - The brand has partnered exclusively with Black Spade Ski to provide a Chinese-speaking service team for global routes, addressing language barriers and ensuring professional guidance for tourists [2]

北京商报讯（记者 关子辰 牛清妍）11月26日，众信旅游宣布推出"众信滑雪"品牌，旨在进一步布局冰 雪旅游领域。 据了解，众信滑雪覆盖滑雪产品定制、雪票预定、冰雪赛事观赛、全球中文专业教练指导等服务，此次 一次性发布了超20款覆盖国内、国外不同目的地的滑雪新品。此次涵盖了三大核心类型：国际高端赛事 类：如2026年意大利冬奥会观赛产品、崇礼云顶世界杯"跟着赛事去旅行"观赛团；特色主题类：法国电 音节滑雪产品，将冰雪运动与潮流娱乐深度融合；小众目的地类：格鲁吉亚旅游+观光产品，为游客解 锁新兴滑雪胜地。 今年以来，冰雪旅游热度持续升温。据众信旅游后台数据，2025-2026雪季，冰雪产品搜索量、咨询量 及订单量同比分别增长300%、180%和130%，滑雪与极光、温泉等元素的叠加，正推动"冰雪体验多元 化"，形成持续性消费热点。 目前，众信滑雪主打2人即可成行的灵活小团，支持多出发地，并可根据游客技术水平设计差异化行 程。同时，众信滑雪还独家携手黑桃滑雪，为全球线路配备中文服务团队，解决语言障碍，保障专业指 导，帮助游客实现"全球雪场任你滑"。 ...

Group 1 - The core viewpoint of the news is the official launch of the skiing brand "Zhongxin Skiing" by Zhongxin Tourism Group, which aims to integrate sports and tourism, leveraging over a decade of experience in the ice and snow tourism industry [1] - Zhongxin Tourism has established a comprehensive competitive advantage in the ice and snow tourism sector, evolving from early event IP cooperation to a multi-dimensional development model that includes product development, resource integration, service upgrades, and ecological construction [1] - The newly launched "Zhongxin Skiing" platform offers a one-stop service for ski bookings, including customized ski products, snow ticket reservations, ice and snow event viewing, and guidance from professional Chinese-speaking instructors [1] Group 2 - The brand has released over 20 new skiing products covering various domestic and international destinations during its launch event [1] - Data indicates a significant increase in interest in ice and snow products, with a 300% year-on-year growth in search volume, 180% increase in consultation volume, and 130% rise in product order volume for the 2025-2026 snow season [1] - Moving forward, "Zhongxin Skiing" plans to enhance innovation in three key areas: product development, resource integration, and comprehensive service, aiming to transition ice and snow tourism from "scale growth" to "quality upgrade" [2]