Core Insights - Youku has launched a new content brand focusing on "good stories," emphasizing strong narrative, serialization, and international perspective to enhance content quality [1][2] - The brand reflects Youku's deepening strategy for premium content and its ongoing exploration and innovation in original content [1] Group 1: Key Elements of Content Creation - Strong narrative is essential for high-quality series, meeting the evolving aesthetic demands of viewers for compact and tension-filled story structures [1] - Serialization involves optimizing production processes based on audience feedback, creating a standardized content development system for continuity and expansion of works [1] - International perspective aims to create stories with broad appeal that transcend cultural and language barriers, resonating emotionally with global audiences [1] Group 2: Support for Sustainable Development - Youku's sustainable development is underpinned by solid content production capabilities and technical support [2] - Notable industry creators have joined Youku's subsidiary, providing a strong foundation for the continuous output of quality content [2]

Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1] Group 1 - The new brand aims to enhance content quality and storytelling [1] - Youku Original will prioritize series production to attract a wider audience [1] - The initiative reflects Youku's strategy to compete in the evolving digital content landscape [1]

Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1][2][4] Group 1: Brand Strategy - The launch of "Youku Original" represents a deeper commitment to content quality and is part of Youku's exploration of premium content creation [1][2] - Youku aims to meet audience aesthetic demands by producing high-quality works such as "Mo Yu Yun Jian," "Bian Shui Wang Shi," and "Nan Hong" [2][4] Group 2: Creative Logic - The underlying creative logic for "good stories" includes strong narratives, serialization, and an international perspective [4] - Strong narratives reflect high aesthetic standards and a pressing demand from audiences for compelling storytelling [4] - Serialization is based on audience feedback, aiming to create an efficient standardized production system for series [4] Group 3: International Perspective - The international perspective emphasizes creating stories that can attract global audiences and meet international content quality standards [4] - Good content transcends borders, and "good stories" can resonate across languages and cultures [4] Group 4: Content Production and Technology - Solid content production capabilities and technological advancements are core to supporting "Youku Original" [4] - The company has attracted top creative talents and established initiatives to nurture directors, screenwriters, and actors [4] - Youku utilizes advanced technologies like virtual filming and specialized production vehicles to enhance creative boundaries [4] Group 5: Audience Engagement - Respecting the audience is a perpetual pursuit, and understanding content creation rules is essential for exploring more possibilities in domestic dramas [5] - Youku has upgraded its user experience with features like thematic recommendations, focused content display, and enhanced visual quality [6]