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虎鲸文娱集团已实现连续三个季度盈利
Zheng Quan Ri Bao Wang· 2025-11-25 13:47
本报讯 (记者李豪悦)11月25日,在2026财年第二季度业绩电话会上,阿里巴巴集团首席财务官徐宏表示,虎鲸文娱集团 已实现连续三个季度盈利。据了解,虎鲸文娱持续盈利主要由优酷经营效率提升实现盈利所带动,优酷内容精品化战略取得阶 段性成效,平台进入健康发展轨道。 报告期内,优酷在内容方面表现强劲。云合数据报告显示,凭借《藏海传》《以法之名》两部剧集,优酷在暑期档摘得全 网累计有效播放榜单TOP2席位,另有《凡人修仙传》《七根心简》等多部剧集跻身前列,实现强势反弹。其中《藏海传》以 超过40%的市占率成为今年以来长剧市场的头部爆款作品;由优酷出品的《灼灼韶华》位列历年央视八套CVB(中国视听大数 据)收视率冠军。 2023年,优酷提出精品内容战略,通过提高自制比重,稳定产出有差异化的独播内容,强化会员心智。优酷原创能力不断 提升,QuestMobile数据显示,今年1月份到7月份优酷独播剧占比达87.5%,位列行业首位。此外,优酷另有多部精品剧集待 播。在今年9月发布的秋集片单中,优酷共发布超200部作品,除《谍报上不封顶》《长安二十四计》等备受期待的头部剧集, 片单还涵盖综艺、动漫、人文等多个领域。 今年5月 ...
阿里发布Q2业绩,虎鲸文娱及旗下优酷连续三个季度盈利
Jing Ji Guan Cha Wang· 2025-11-25 13:11
11月25日晚,在2026财年Q2业绩电话会上,阿里巴巴集团首席财务官徐宏表示,虎鲸文娱集团已实现 连续三季度盈利。据了解,虎鲸文娱持续盈利主要由优酷经营效率提升实现盈利所带动,优酷内容精品 化战略取得阶段性成效,平台进入健康发展轨道。 报告期内,优酷在内容方面表现强劲。云合数据报告显示,凭借《藏海传》《以法之名》两部剧集,优 酷在暑期档摘得全网累计有效播放榜单TOP2席位,另有《凡人修仙传》《七根心简》等多部剧集跻身 前列,实现强势反弹。其中《藏海传》以超过40%的市占率成为今年以来长剧市场的头部爆款作品;由 优酷出品的《灼灼韶华》位列历年央视八套CVB(中国视听大数据)收视率冠军。 ...
阿里财报电话会:虎鲸文娱集团已实现连续三季度盈利
Cai Jing Wang· 2025-11-25 13:05
11月25日,在2026财年Q2业绩电话会上,阿里巴巴集团首席财务官徐宏表示,虎鲸文娱集团已实现连 续三季度盈利。据了解,虎鲸文娱持续盈利主要由优酷经营效率提升实现盈利所带动,优酷内容精品化 战略取得阶段性成效,平台进入健康发展轨道。 ...
“优酷原创”厂牌亮相,内容精品化战略持续推进
Sou Hu Cai Jing· 2025-05-28 05:22
Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1][2][4] Group 1: Brand Strategy - The launch of "Youku Original" represents a deeper commitment to content quality and is part of Youku's exploration of premium content creation [1][2] - Youku aims to meet audience aesthetic demands by producing high-quality works such as "Mo Yu Yun Jian," "Bian Shui Wang Shi," and "Nan Hong" [2][4] Group 2: Creative Logic - The underlying creative logic for "good stories" includes strong narratives, serialization, and an international perspective [4] - Strong narratives reflect high aesthetic standards and a pressing demand from audiences for compelling storytelling [4] - Serialization is based on audience feedback, aiming to create an efficient standardized production system for series [4] Group 3: International Perspective - The international perspective emphasizes creating stories that can attract global audiences and meet international content quality standards [4] - Good content transcends borders, and "good stories" can resonate across languages and cultures [4] Group 4: Content Production and Technology - Solid content production capabilities and technological advancements are core to supporting "Youku Original" [4] - The company has attracted top creative talents and established initiatives to nurture directors, screenwriters, and actors [4] - Youku utilizes advanced technologies like virtual filming and specialized production vehicles to enhance creative boundaries [4] Group 5: Audience Engagement - Respecting the audience is a perpetual pursuit, and understanding content creation rules is essential for exploring more possibilities in domestic dramas [5] - Youku has upgraded its user experience with features like thematic recommendations, focused content display, and enhanced visual quality [6]