Core Insights - The article highlights the innovative strategies employed by Henan's cultural tourism sector to enhance visitor engagement and experience, showcasing successful projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City [7][10]. Group 1: Cultural Tourism Innovations - Henan's cultural tourism has gained popularity through projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City, which integrate technology and creative cultural expressions to make ancient civilizations more accessible and engaging [7]. - The Yin Ruins Museum utilizes digital technology for cultural dissemination, featuring immersive exhibitions that recreate historical scenes and rituals from the Shang Dynasty [7][8]. - The Only Henan Drama Fantasy City has attracted over 50 million visitors since its opening in June 2021, offering nearly 800 minutes of unique theatrical performances daily, thus transforming the visitor experience from passive observation to active participation [10][12]. Group 2: Creative Product Development - The Henan Museum has expanded its creative product offerings from 100 to over 2,000 since 2019, with the "Archaeological Blind Box" generating an annual revenue exceeding 30 million yuan, becoming a phenomenon in cultural products [9]. - The museum has developed nearly 900 creative products that blend traditional culture with modern aesthetics, enhancing the cultural consumption experience for visitors [8][9]. - Collaborative efforts with international institutions, such as the upcoming exhibition with the Luxembourg National Museum, aim to further diversify and enhance the appeal of Henan's cultural products [9]. Group 3: Visitor Experience and Engagement - The focus on immersive experiences is evident in projects like the Only Henan Drama Fantasy City, which aims to create emotional connections and memorable moments for visitors, thus enhancing overall satisfaction [12][14]. - The tourism sector emphasizes exceptional service to convert visitor traffic into lasting loyalty, as demonstrated by initiatives like providing complimentary refreshments during peak times and creating engaging experiences [14][15]. - The commitment to high-quality service is seen as a key factor in building a positive reputation and fostering repeat visits, transforming Henan from a "trending" destination to a "sustained" one [15].

Core Viewpoint - The article discusses the evolution of museums from being mere collections of artifacts to becoming interactive spaces that engage the public through cultural and creative experiences, emphasizing the importance of participatory activities in cultural transmission [3][6][10]. Group 1: Museum Engagement and Cultural Transmission - Museums are increasingly recognized as essential venues for cultural and creative activities, with the notion that "museums need to engage in cultural creation" gaining traction within the industry [2][3]. - The concept of "participatory museums" allows visitors to create, share, and interact with cultural content, enhancing their connection to heritage [3][6]. - The value of cultural products lies not in sales but in transforming visitors into co-creators of cultural heritage [3][10]. Group 2: Hands-on Experiences and Educational Initiatives - Various museums are offering hands-on experiences, such as making traditional crafts, which provide unique, personalized artifacts that reflect individual creativity [6][8]. - Educational programs, like the "Su Bo Night School," aim to cater to adult audiences by offering art and heritage courses, enhancing their engagement with cultural content [9][10]. - The integration of interactive elements, such as the "archaeological blind box" from the Henan Museum, has proven to be a successful model for engaging visitors and promoting cultural education [13][14]. Group 3: Emotional and Value-driven Aspects of Cultural Products - Cultural products are designed to evoke emotional connections and provide value-based guidance, particularly for younger audiences [14][16]. - The Henan Museum's "archaeological blind box" has become a phenomenon, highlighting the importance of storytelling and cultural context in enhancing the appeal of museum products [13][14]. - Museums are increasingly adopting innovative approaches to connect with younger generations, such as hosting workshops and interactive events that resonate with contemporary interests [16].