扬子晚报网1月9日讯（通讯员 凌麓 戎露 记者 万凌云 姜天圣）1月7日，由江苏省旅游学会旅游景区和 旅游度假区分会主办的"场景赋能 消费升级——旅游景区与度假区提质焕新探索和实践"专题会暨江苏 省旅游学会旅游景区和旅游度假区分会一届三次理事会在盐城召开。此次大会聚焦文旅产业场景创新、 消费升级的新趋势与新路径，旨在推动江苏省旅游景区与度假区高质量、可持续发展，为行业转型提质 搭建交流合作的优质平台。 作为引领全省旅游景区与度假区高质量发展的核心平台，江苏省旅游学会旅游景区和旅游度假区分会始 终紧扣国家文旅发展战略，聚焦"场景赋能 消费升级"行业趋势，通过搭建政策解读、案例交流、资源 对接的优质桥梁，为破解行业痛点、探索提质路径提供了有力支撑。此次评选历经严苛筛选与专业评 审，获奖项目均为行业创新标杆，充分彰显了分会在推动文旅产业向"高质量、高附加值、高满意度"转 型中的权威引领作用。 双奖加持 彰显文旅实力 会上，江苏茅山福地旅游有限公司报送的"跟着苏超游茅山""跟着镇超游茅山"活动创新项目，因精准契 合消费与赛事热点，创新联动"苏超""镇超"赛事推出"进球赠票"等相关政策，深度融合体育热情与旅游 体验，既 ...

本报讯（记者 白骅）"马上入川·蜀你好玩——2026漫游四川创意营（新春季）"活动近日启动。活动由 四川省文化和旅游厅指导，旨在通过全民共创模式，面向全球征集文旅创新方案，拓展"锦绣天府·安逸 四川"品牌内涵，促进文旅产业提质升级。 活动面向文旅机构、企事业单位及广大旅游爱好者设立专业组、大众组双赛道。专业组聚焦"古蜀神 韵、红耀巴蜀、蜀燃星动、安逸康养、乐享蜀乡、少必入川、熊猫伙伴、蜀山暖雪、天工开悟、天府科 普（研学）游"十大主题，要求参与者设计2日游至7日游精品线路，并配套创作传播素材；大众组则鼓 励个人围绕四川"吃、住、行、游、娱、购"进行个性化内容创作。专业组将组织专家评审，并结合活动 平台数据综合评定；大众组则以作品传播热度为主要依据。专业组设一、二、三等奖及热力榜单奖，大 众组设热力榜单奖。 活动征集期为1月5日至2月5日，2月中旬将进行优秀作品展播，3月将公布最终结果。 （来源：中国旅游报） 转自：中国旅游报 ...

证券日报网讯 1月5日，中青旅在互动平台回答投资者提问时表示，2020年以来，公司始终坚持稳中求 进工作总基调，夯实核心业务板块竞争力，营业收入、归母净利润分别从2020年的71.51亿元、-2.32亿 元提升至2024年的99.57亿元、1.6亿元，总资产、净资产保持稳定。公司坚持以提升经营水平为基石， 致力于通过稳固存量优势板块、拓展具有市场空间和中青旅特色的文旅创新业务、强化风控和优化管 理，提升公司质量和长期投资价值，并通过现金分红、规范运作、提高信息披露质量、加强投资者沟通 等多种方式加强市值管理。 （文章来源：证券日报） ...

主播说联播丨元旦文旅新玩法，藏着美好生活的答案 年年火热的冰雪游，今年也"融"出了"雪陆空"全套玩法。游客不仅可以在雪道驰骋，还可以坐上动力 伞、滑翔伞俯瞰雪场美景。 这些新玩法，生动回应着人们对美好生活更具体、更个性化的向往。这些年，文旅市场持续火爆，创新 玩法层出不穷，背后不竭的动力，正是大家对生活品质的期待和追求。这份追求永不止步，文旅创新就 永远没有"天花板"。让我们一起期待，下一段旅程的无限可能。 (央视新闻客户端) 今年跨年夜，不少博物馆和天文馆特意延长了开放时间。在具有历史厚重感的博物馆里迎接新年，或是 在天文馆仰望新年第一缕星光，都是独特的体验。没错，第一个关键词就是"体验"。越来越多主打"沉 浸式、强参与、情感共鸣"的体验式文旅涌现，你可以穿上汉服参加鱼灯巡游，还可以凿冰下竿，体验 冬钓之趣。 （文章来源：央视新闻客户端） 另一个关键词是"融合"，不同业态和场景的边界被打破，带来"1+1>2"的消费获得感。看电影是很多人 过节的"标配"，截至目前，今年元旦档总票房已突破7亿元。"电影+"的融合发展，更是不断拓展出消费 新空间。电影院升级为集餐饮、购物、娱乐于一体的"电影游乐场"，甚至还有了" ...

二、安全承诺：凭嘴说还是有实据 情怀不是流量的廉价注脚，经典更不该成为网红的附庸。重庆某物业将大巴切割后架在两栋楼上，复刻刀郎歌词中的场景，看似吸睛的创新背后，藏着对集 体记忆的误读与文旅创新的浮躁。这场具象化狂欢，究竟是致敬经典还是消费情怀，值得每一个人深思。 一、情怀变现：是创新还是亵渎 刀郎歌词里的"八楼2路汽车"从不是凭空想象的奇观。1958年新疆昆仑宾馆建成，八层楼高成为当时地标被称作"八楼"，1路、2路公交在此设站，这才有了 歌词里的场景，它承载的是乌鲁木齐一代人的青春记忆与城市变迁。无数网友听到这句歌词，想起的是雪天里的等候、车厢里的喧嚣，是具象化的岁月温 情。 重庆这处景观却将这份温情简化为视觉噱头。切割大巴架在楼顶的设计，既没有还原乌鲁木齐的城市语境，也无视了歌词里的情感内核。物业坦言灵感来自 刀郎歌词和李子坝景观，本质是借经典IP的流量红利变现，这样的具象化，更像是对集体记忆的粗暴拆解与亵渎。 优质文旅项目的核心从不是视觉猎奇。重庆红旗河沟汽车站的"大巴穿楼"设计，曾获鲁班奖，它在场地有限的条件下，实现了运输功能与建筑空间的高效结 合，日最高运送旅客7万人次，成为一代人的城市记忆。其成功在 ...

在陕西西安，走进秦始皇陵全真XR体验空间，游客可以借助XR头显设备，即刻"步入"秦陵地宫，与兵 马俑来一场跨越时空的对话；在湖北荆门，圣境山景区通过建设滑翔伞体验项目、高空观景台和主题咖 啡空间等，打造"低空滑翔+生态漫游"新模式，让游客"换种视角"感受自然之美；在福建泉州，西街老 菜场创新融合夜市、民宿等多种业态，引入非遗展演，让传统市场变成游客体验泉州文化的新空间…… 数字化、沉浸式的业态创新，带来丰富的文旅场景，重塑游客出游体验，推动文旅消费提质升级。"现 在的旅游产品越来越时尚、越来越有科技范儿。"今年10月，游客李女士在安徽阜阳体验了"夜游双清 湾"行进式水上民谣夜游项目，被湖面巨型水幕随民谣旋律变化的视觉效果深深震撼，表示"还要带上家 人再来打卡"。从"到此一游"到"沉浸其中"，文旅创新供给为游客提供了更多选择，对消费的促进作用 显著。 近日，浙江省文化广电和旅游厅发布了15个文旅促消费案例，集中展示全省文旅行业在拓展消费场景、 丰富产品供给、优化消费环境等方面的创新做法与显著成效。杭州大力发展演艺经济，以"一张门票"催 热"一座城"的文旅消费，截至今年9月底，共举办87场大型营业性演唱会（音乐节 ...

Core Viewpoint - The 2025 Shaanxi (9th) Tourism Product Competition showcases the innovative vitality and industrial strength of Shaanxi's cultural tourism integration, featuring over 2,000 items from 459 sets [1][2] Group 1: Event Overview - The competition is organized by the Shaanxi Provincial Tourism Association and includes participation from various entities such as tourism product design and production companies, cultural heritage units, and creative studios [1] - The event is held at the Xinhua Reading Pavilion in Xi'an's Datang Night City, highlighting the regional characteristics and market potential of Shaanxi's tourism product industry [1] Group 2: Competition Categories - The competition features four main categories: - "Three Qin Memories: Intangible Cultural Heritage" focuses on cultural symbols and creative derivatives of traditional crafts [1] - "Three Qin Elegance: Lifestyle Cultural Creation" emphasizes innovative urban gifts that combine artistic beauty with practical value [1] - "Three Qin Flavors: Natural Gifts" includes local specialty foods and beverages with packaging that integrates Shaanxi cultural elements [1] - "Three Qin Intelligent Manufacturing: Technology Innovation" highlights the integration of culture and technology, featuring products like biotechnology, electronic technology, and AR souvenirs [1] Group 3: Public Engagement - A network voting activity is held from November 22 to 30, allowing the public to participate in supporting their favorite products, thus enhancing community involvement in cultural tourism innovation [2] - The competition serves as both a review of Shaanxi's tourism products and a practical demonstration of resource integration and industrial development in the cultural tourism sector [2]

Core Insights - Shaanxi Province is accelerating the construction of 8 key cultural and tourism industry chains, with total revenue expected to exceed 790 billion yuan in the first three quarters of this year, representing a year-on-year growth of 15.82% [1] - The province aims to build a trillion-yuan level cultural and tourism industry cluster, highlighting the strategic importance of the cultural and tourism sector [1] - Innovative initiatives in cultural tourism include the first provincial-level AI model for the industry and the "You Shaanxi" smart tourism platform, which has served 5.94 million tourists [1] Industry Developments - A cultural creative industry supply-demand matching event held in September attracted over 200 enterprises and institutions, resulting in 85 cultural IPs and projects being signed [1] - Shaanxi is promoting the transformation of cultural resources from museums to consumer products, leading to collaborations such as cultural relics-themed merchandise and exports of intangible cultural heritage products [1] - The province's inbound tourism is recovering strongly, with 584,600 inbound tourists and total spending of 943 million USD in the first three quarters, marking increases of 75.61% and 79.04% year-on-year, respectively [2]

Group 1 - Overseas Chinese are increasingly returning to their hometowns to support local development in areas such as industrial upgrading, talent cultivation, and cultural tourism innovation [1] - A recent cross-border e-commerce training program was launched in Haining, Zhejiang, led by overseas Chinese businessman Yang Yaozhong, focusing on current trends in international business expansion and compliance [1][2] - Yang identified challenges faced by local SMEs, including resource shortages, operational skill gaps, and unclear regulations, which hinder their ability to expand internationally [1] Group 2 - Yang's training incorporates lessons from his entrepreneurial experiences, guiding businesses on qualification certification and effective overseas logistics cost control [2] - In Guangdong, the Guangzhou Software College's Jiangmen campus aims to meet local industrial demands by focusing on electronic information, intelligent manufacturing, and smart logistics [2] - The college collaborates with industry professionals to provide practical training opportunities for students, enhancing their employability and encouraging entrepreneurship [2] Group 3 - The "C77" cultural and creative industry park in Shanghai was transformed from a paper factory to capitalize on the growing online live-streaming economy [3] - The park promotes local products, such as green vegetables and traditional cakes, through live-streaming, leveraging overseas Chinese networks for market expansion [3] - Future plans include developing an IP industry park and resort to further enhance local economic development [4]

Core Insights - The article highlights the innovative strategies employed by Henan's cultural tourism sector to enhance visitor engagement and experience, showcasing successful projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City [7][10]. Group 1: Cultural Tourism Innovations - Henan's cultural tourism has gained popularity through projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City, which integrate technology and creative cultural expressions to make ancient civilizations more accessible and engaging [7]. - The Yin Ruins Museum utilizes digital technology for cultural dissemination, featuring immersive exhibitions that recreate historical scenes and rituals from the Shang Dynasty [7][8]. - The Only Henan Drama Fantasy City has attracted over 50 million visitors since its opening in June 2021, offering nearly 800 minutes of unique theatrical performances daily, thus transforming the visitor experience from passive observation to active participation [10][12]. Group 2: Creative Product Development - The Henan Museum has expanded its creative product offerings from 100 to over 2,000 since 2019, with the "Archaeological Blind Box" generating an annual revenue exceeding 30 million yuan, becoming a phenomenon in cultural products [9]. - The museum has developed nearly 900 creative products that blend traditional culture with modern aesthetics, enhancing the cultural consumption experience for visitors [8][9]. - Collaborative efforts with international institutions, such as the upcoming exhibition with the Luxembourg National Museum, aim to further diversify and enhance the appeal of Henan's cultural products [9]. Group 3: Visitor Experience and Engagement - The focus on immersive experiences is evident in projects like the Only Henan Drama Fantasy City, which aims to create emotional connections and memorable moments for visitors, thus enhancing overall satisfaction [12][14]. - The tourism sector emphasizes exceptional service to convert visitor traffic into lasting loyalty, as demonstrated by initiatives like providing complimentary refreshments during peak times and creating engaging experiences [14][15]. - The commitment to high-quality service is seen as a key factor in building a positive reputation and fostering repeat visits, transforming Henan from a "trending" destination to a "sustained" one [15].