本届大赛现场展评围绕四大类展开，"三秦记忆·非遗印记"类聚焦文物、文化符号及非遗活化创意 衍生品，让传统工艺焕发现代生机；"三秦雅趣·生活文创"类主打城市礼物创新，兼具艺术美感与实用 价值，适配多元馈赠场景；"三秦味道·自然馈赠"类囊括特色食品、饮品等地方产业精品，包装设计深 度融入陕西文化元素；"三秦智造·科技焕彩"类聚焦"文旅+科技"融合成果，涵盖生物科技、电子科技、 旅游装备、AR纪念品等创新产品，彰显自主品牌实力。 11月22日至30日，大赛同步开启网络点赞活动，社会各界可通过指定点赞页面为心仪商品助力，让 大众参与成为文旅创新的重要推动力。 11月26日，2025陕西（第九届）旅游商品大赛现场决选赛启幕。历经近两个月的征集遴选，来自全 省各地的459套2000余件文旅好物汇聚一堂。大赛展场设在西安大唐不夜城新华读书阁，展现陕西文旅 融合的创新活力与产业实力。 本届大赛由陕西省旅游协会主办，陕西省旅游协会旅游商品与装备分会协办，参赛单位涵盖全省旅 游商品设计生产企业、文博单位、文旅景区、创意工作室、非遗工坊等，参赛商品数量与质量均创近年 新高，彰显了陕西旅游商品产业地域特色浓、创新程度高、产品市场潜力 ...

Core Insights - Shaanxi Province is accelerating the construction of 8 key cultural and tourism industry chains, with total revenue expected to exceed 790 billion yuan in the first three quarters of this year, representing a year-on-year growth of 15.82% [1] - The province aims to build a trillion-yuan level cultural and tourism industry cluster, highlighting the strategic importance of the cultural and tourism sector [1] - Innovative initiatives in cultural tourism include the first provincial-level AI model for the industry and the "You Shaanxi" smart tourism platform, which has served 5.94 million tourists [1] Industry Developments - A cultural creative industry supply-demand matching event held in September attracted over 200 enterprises and institutions, resulting in 85 cultural IPs and projects being signed [1] - Shaanxi is promoting the transformation of cultural resources from museums to consumer products, leading to collaborations such as cultural relics-themed merchandise and exports of intangible cultural heritage products [1] - The province's inbound tourism is recovering strongly, with 584,600 inbound tourists and total spending of 943 million USD in the first three quarters, marking increases of 75.61% and 79.04% year-on-year, respectively [2]

Group 1 - Overseas Chinese are increasingly returning to their hometowns to support local development in areas such as industrial upgrading, talent cultivation, and cultural tourism innovation [1] - A recent cross-border e-commerce training program was launched in Haining, Zhejiang, led by overseas Chinese businessman Yang Yaozhong, focusing on current trends in international business expansion and compliance [1][2] - Yang identified challenges faced by local SMEs, including resource shortages, operational skill gaps, and unclear regulations, which hinder their ability to expand internationally [1] Group 2 - Yang's training incorporates lessons from his entrepreneurial experiences, guiding businesses on qualification certification and effective overseas logistics cost control [2] - In Guangdong, the Guangzhou Software College's Jiangmen campus aims to meet local industrial demands by focusing on electronic information, intelligent manufacturing, and smart logistics [2] - The college collaborates with industry professionals to provide practical training opportunities for students, enhancing their employability and encouraging entrepreneurship [2] Group 3 - The "C77" cultural and creative industry park in Shanghai was transformed from a paper factory to capitalize on the growing online live-streaming economy [3] - The park promotes local products, such as green vegetables and traditional cakes, through live-streaming, leveraging overseas Chinese networks for market expansion [3] - Future plans include developing an IP industry park and resort to further enhance local economic development [4]

Core Insights - The article highlights the innovative strategies employed by Henan's cultural tourism sector to enhance visitor engagement and experience, showcasing successful projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City [7][10]. Group 1: Cultural Tourism Innovations - Henan's cultural tourism has gained popularity through projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City, which integrate technology and creative cultural expressions to make ancient civilizations more accessible and engaging [7]. - The Yin Ruins Museum utilizes digital technology for cultural dissemination, featuring immersive exhibitions that recreate historical scenes and rituals from the Shang Dynasty [7][8]. - The Only Henan Drama Fantasy City has attracted over 50 million visitors since its opening in June 2021, offering nearly 800 minutes of unique theatrical performances daily, thus transforming the visitor experience from passive observation to active participation [10][12]. Group 2: Creative Product Development - The Henan Museum has expanded its creative product offerings from 100 to over 2,000 since 2019, with the "Archaeological Blind Box" generating an annual revenue exceeding 30 million yuan, becoming a phenomenon in cultural products [9]. - The museum has developed nearly 900 creative products that blend traditional culture with modern aesthetics, enhancing the cultural consumption experience for visitors [8][9]. - Collaborative efforts with international institutions, such as the upcoming exhibition with the Luxembourg National Museum, aim to further diversify and enhance the appeal of Henan's cultural products [9]. Group 3: Visitor Experience and Engagement - The focus on immersive experiences is evident in projects like the Only Henan Drama Fantasy City, which aims to create emotional connections and memorable moments for visitors, thus enhancing overall satisfaction [12][14]. - The tourism sector emphasizes exceptional service to convert visitor traffic into lasting loyalty, as demonstrated by initiatives like providing complimentary refreshments during peak times and creating engaging experiences [14][15]. - The commitment to high-quality service is seen as a key factor in building a positive reputation and fostering repeat visits, transforming Henan from a "trending" destination to a "sustained" one [15].

Core Viewpoint - The article highlights the remarkable growth of Henan's cultural tourism industry, attributing its success to the effective transformation of historical and cultural resources into modern tourism experiences, innovative market strategies, and strong government support [1][12]. Group 1: Cultural and Historical Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural heritage sites, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [5][14]. - The province has effectively utilized new technologies and modern experiences to activate its rich cultural heritage, transforming it into engaging and shareable tourism resources [4][5]. - The demand for deep cultural experiences aligns with consumer interests, as visitors seek to explore Chinese culture and the Yellow River civilization [5][10]. Group 2: Market Innovation and Experience Economy - The success of Henan's cultural tourism is largely driven by private enterprises, showcasing a vibrant market environment that emphasizes creativity and experiential offerings [8][9]. - Unique attractions like the Kaifeng Wansui Mountain Martial Arts City offer immersive experiences where visitors can interact with characters and engage in story-driven activities, leading to significant revenue generation [8][9]. - The province's tourism projects focus on integrated experiences that combine dining, accommodation, and entertainment, enhancing visitor engagement and increasing spending [9][10]. Group 3: Government Support and Policy - The government plays a crucial role in fostering a supportive environment for the tourism industry through effective policies and long-term strategies, rather than short-term financial incentives [12][13]. - Initiatives such as subsidies for travel agencies and promotional campaigns have been implemented to stimulate tourism and enhance the province's visibility [12][13]. - The government's efforts have resulted in a significant increase in tourism, with projections of 1.03 trillion yuan in tourism revenue and 10.65 billion visitors by 2024 [14].

Group 1: Heritage and Tourism Development - Emei Mountain and Leshan Giant Buddha are recognized as UNESCO World Heritage Sites, combining cultural and natural heritage, with a focus on sustainable tourism development [1] - The introduction of the "Exploring the Life of Emei" eco-tourism project has attracted significant visitor interest, particularly families with children [4] - From January to August, the number of hiking visitors to Emei Mountain reached 360,000, a year-on-year increase of approximately 40% [7] Group 2: Innovative Practices in Heritage Protection - The use of drones for inspecting the Leshan Giant Buddha has improved inspection efficiency by over 100%, allowing for the detection of minute cracks [8][10] - Digital preservation efforts include creating 1:1 scale 3D printed models of the Buddha, aiding in future restoration and research [12][14] - Monitoring of 33 typical vegetation areas in Emei Mountain is being conducted to protect biodiversity, focusing on various environmental indicators [16] Group 3: Economic Impact on Local Communities - The increase in tourism has positively impacted local businesses, with a notable rise in income for residents, such as a local dumpling shop owner [19][22] - The local government is promoting green transformation in industries, with significant investments in pollution reduction, such as a cement company reducing nitrogen oxide emissions by approximately 1,500 tons annually [26] - Leshan city is enhancing its cultural offerings and diversifying tourism experiences, aiming to attract over 85.8 million domestic tourists in the first eight months of the year, a 20% increase [30]

Core Viewpoint - The "Dream Xitang: Boat Talk" second season flower boat parade has officially launched, showcasing a vibrant cultural experience in Xitang Ancient Town, marking the beginning of a new summer chapter [1]. Group 1: Cultural Experience - The flower boat parade is a creative night tour feast for visitors, featuring six themed flower boats that serve as mobile cultural IP theaters, performing traditional operas and stories [3][5]. - Each boat represents a unique narrative, such as "Han Yun Ya Yue" and "Bai Hua Xi Meng," bringing to life romantic tales and cultural heritage [3][4]. Group 2: Cultural Revival - The event is not just a visual spectacle but a deep cultural awakening, connecting visitors with the rich theatrical DNA and folk memories of Xitang, transforming them into tangible emotional symbols [5]. - Interactive experiences like daytime boat visits and themed NPC flash mobs enhance cultural engagement, allowing visitors to find personal connections to the shared cultural memory [5]. Group 3: Innovative Tourism Model - The second season employs an innovative model combining "opera + scene + IP," creating a full-day cultural consumption ecosystem through daytime activities and nighttime parades [7]. - This model integrates various sectors such as dining, accommodation, and cultural creativity, forming a closed loop of "cultural experience - consumption conversion" [7][8]. Group 4: Ongoing Cultural Events - The flower boat parade will continue until September 7, with performances every Friday, Saturday, and Sunday, offering visitors a continuous cultural journey [9]. - Daytime activities include flash points like "Fangshan Tea" and "Rice Station," along with traditional market experiences, enriching the overall visitor experience [9].

Core Insights - The article highlights the launch of new tourism experiences in Enshi, Hubei Province, particularly focusing on the "Earth Core Valley" scenic area, which aims to attract a significant number of visitors with innovative attractions [1][2] Group 1: New Attractions - The "Earth Core Valley" has introduced new attractions such as the "Cliff Train" and "Earth Core Adventure," enhancing the visitor experience with immersive and thrilling elements [1] - The Cliff Train spans 2400 meters and reaches a height of 200 meters above the valley floor, providing a unique perspective of the canyon's natural beauty [1] Group 2: Visitor Projections - Enshi aims to become a world-class tourist destination, with projections of over 100 million visitors in 2024 across the region [2] - The Earth Core Valley is expected to attract over 1.2 million visitors in 2024, positioning it as one of the most popular scenic spots in Enshi [2] Group 3: Cultural and Historical Integration - The scenic area integrates cultural history, mythology, and geological changes into its attractions, creating a narrative that enhances the visitor experience [2] - The management emphasizes the importance of innovation in tourism to leverage the unique geological and cultural attributes of the region [2]

Core Insights - The article discusses innovative transformations in China's tourism industry, highlighting successful case studies that blend culture, technology, and unique experiences to attract visitors [5][10]. Group 1: Case Studies of Innovative Tourism - The 熊洞街 (Bear Cave Street) in Dalian has transformed from a 4,800 square meter abandoned factory into a vibrant cultural and commercial complex, featuring a 6-meter tall mechanical bear named "北北" that has become a local tourism icon. In 2024, it is expected to receive 1.63 million visitors, with 60% being from outside the city [6][7]. - 望仙谷 (Wangxian Valley) in Jiangxi has evolved from a derelict quarry into a scenic destination, featuring a cliffside hotel and various cultural experiences. It anticipates 3.1 million visitors and revenue of 528 million yuan in 2024, with over 150,000 international tourists [8][9]. - 达那也·金华山小冰岛 (Danya Gold Mountain Little Iceland) in Zhejiang has transformed a former mining site into a popular destination for young tourists, offering activities like diving and kayaking. It has attracted 300,000 visitors since its opening, with many from Hong Kong and Southeast Asia [9]. Group 2: Industry Trends and Insights - The tourism industry is increasingly focusing on unique, immersive experiences that break away from traditional models, emphasizing the importance of originality and cultural relevance in attracting visitors [10]. - The integration of technology and creative design in tourism offerings is seen as essential for enhancing visitor engagement and satisfaction, as demonstrated by the successful case studies [7][10].

Core Insights - The tourism industry in China is facing challenges due to resource dependency and a lack of innovation, which hinders the transformation of cultural assets into sustainable development [1][2] - Many scenic spots are struggling with poor management despite having rich cultural resources, primarily due to high initial investment costs and the long construction periods that delay financial returns [1] - The homogenization of scenic area development is reducing profit margins, as tourists now have broader access to diverse travel options, leading to a preference for unique and personalized experiences [1][2] Industry Trends - The domestic cultural tourism market is increasingly driven by "traffic-oriented" trends, with rapid shifts in popular travel styles, such as City Walks and food tours, making it difficult for traditional operators to adapt [2] - Many traditional scenic area operators rely on their unique natural or historical resources, resulting in a lack of motivation to innovate or improve service quality, which ultimately affects visitor satisfaction [2] - The gap between visitor expectations and actual experiences is widening, leading to negative perceptions and declining reputations for many established scenic spots [2]