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单月同比增速超11%!4月人身险保费“回春”,高增速能否持续
Bei Jing Shang Bao· 2025-06-02 11:02
Core Insights - The life insurance premium income has shown signs of recovery in the first four months of 2025, with a total of 2.1 trillion yuan, reflecting a year-on-year growth of 1.8% [1][3] - April 2025 saw a significant increase in life insurance premiums, reaching 287.9 billion yuan, which is an 11.6% year-on-year increase, indicating a "small spring" for the industry [1][4] Group 1: Premium Growth Factors - The recovery in life insurance premiums is attributed to the continuous revival of individual insurance channels and strong demand for savings-type insurance products due to declining deposit rates [1][4] - The insurance companies have actively adjusted their product structures to meet market demands, with a focus on the launch of dividend and annuity products in April [4][5] Group 2: Future Outlook - The adjustment of preset interest rates is expected to be the biggest variable affecting premium growth in the coming quarters [5][6] - The current low deposit rates provide a relative advantage for insurance products, making them attractive for consumers seeking long-term stable returns [5][6] - It is anticipated that life insurance premiums will maintain steady growth, but the growth rate may be limited due to the downward adjustment of preset interest rates [6]