Core Viewpoint - The company, Xipuni, is facing a critical dilemma as it attempts to maintain its brand value of "gold preservation" while reducing the gold content in its products, leading to a paradoxical situation of "double depreciation" in profitability amidst rising gold prices [1][3][5]. Group 1: Business Model and Strategy - Xipuni's rise is attributed to a keen insight into consumer behavior in lower-tier markets, where buying gold is seen as a means of preserving value [3]. - Instead of raising prices in response to soaring gold costs, Xipuni opted for a strategy of "reducing weight without reducing price," which has diluted its core value proposition [5]. - The average gold content in their watches decreased from 5.48 grams in 2022 to 4.32 grams in 2023, a decline of approximately 17.4%, while the average selling price remained stable at 2856 RMB [5][13]. Group 2: Financial Performance - In the fiscal year 2022, Xipuni reported revenues of 323.704 million RMB, which increased to 445.477 million RMB in 2023, and is projected to reach 456.556 million RMB in 2024 [8]. - The gross profit margin improved from 19.8% in 2022 to 27.2% in 2023, despite the challenges posed by high inventory levels [8][17]. - The company's inventory turnover days reached 708 days, significantly higher than industry giants like Chow Tai Fook, indicating poor inventory management [21]. Group 3: Market Position and Risks - Xipuni's business model heavily relies on a concentrated customer base, with the top five clients accounting for over 87% of sales, which poses a risk to its operational stability [12]. - The company has ventured into smart watches to seek new growth, but this has introduced a conflict between the fast-depreciating nature of electronic products and the value-storing characteristic of gold [7]. - Xipuni's online sales accounted for only 3.2% of total sales, reflecting a lack of adaptation to modern sales channels and consumer trends [15]. Group 4: Inventory and Capital Needs - Xipuni has adopted a "gold leasing" model to mitigate rising gold costs, which has helped improve gross margins but has also led to a staggering inventory level of 6.56 billion RMB [17][22]. - The high inventory not only consumes cash flow but also risks obsolescence and value depreciation, prompting the company to pursue an IPO as a means of raising capital to alleviate its financial strain [22].

Core Viewpoint - The company, Xipuni Precision Technology Co., Ltd., is pursuing an IPO on the Hong Kong Stock Exchange, aiming to leverage the current "new consumption" trend in the market, despite experiencing fluctuating performance in recent years [1][10]. Financial Performance - Revenue for the company from 2022 to 2024 was reported as 324 million RMB, 445 million RMB, and 457 million RMB, respectively, showing a gradual increase, but with a notable slowdown in growth for 2024 [2]. - Net profit figures for the same period were 24.54 million RMB, 52.10 million RMB, and 49.35 million RMB, indicating volatility in profitability [2]. Business Structure - The company's revenue is primarily derived from two segments: OBM (Original Brand Manufacturing) and ODM (Original Design Manufacturing), with OBM accounting for 80%-90% of sales [3]. - In 2024, OBM revenue was 338 million RMB, down 16.13% year-on-year, while ODM revenue surged to 119 million RMB, up 176.74% [3]. Product Sales - Traditional precious metal watches constituted the main revenue source, accounting for 89.4%, 90.4%, and 70.7% of total revenue in the fiscal years 2022, 2023, and 2024, respectively [4][5]. - The decline in sales of traditional precious metal watches in 2024 was attributed to decreased consumer demand amid economic conditions and fluctuating commodity prices [4]. Market Trends - The gold watch market in China achieved a GMV of 28.1 billion RMB in 2023, representing 93.55% of the total precious metal watch market, with a projected CAGR of 9.58% from 2023 to 2028 [6]. - The company faces challenges from fluctuating gold prices, which significantly impact production costs and consumer purchasing behavior [7]. Competitive Landscape - Xipuni holds a leading position in the gold watch market with a 24.98% market share, but faces intense competition from both domestic brands and international luxury brands [8]. - The company has a high customer concentration, with sales to its top five clients accounting for over 87% of total revenue, which raises concerns about pricing power and revenue stability [9]. Future Outlook - The company plans to use IPO proceeds to enhance production capacity, strengthen R&D capabilities, and expand its sales network, although it faces liquidity challenges with significant inventory levels and limited cash reserves [9][10].