一、全国彩票销售情况 7月份，全国共销售彩票519.49亿元，同比减少27.06亿元，下降5.0%，主要是受去年同期欧洲杯赛事影 响，竞猜型彩票销量基数较高。其中，福利彩票机构销售179.28亿元，同比增加2.93亿元，增长1.7%； 体育彩票机构销售340.22亿元，同比减少29.99亿元，下降8.1%。 智通财经APP获悉，8月19日，财政部公布2025年7月份全国彩票销售情况。数据显示，7月份，全国共 销售彩票519.49亿元，同比减少27.06亿元，下降5.0%，主要是受去年同期欧洲杯赛事影响，竞猜型彩 票销量基数较高。其中，福利彩票机构销售179.28亿元，同比增加2.93亿元，增长1.7%；体育彩票机构 销售340.22亿元，同比减少29.99亿元，下降8.1%。 原文如下： 2025年7月份全国彩票销售情况 二、分类型彩票销售情况 7月份，乐透数字型彩票销售151.96亿元，同比增加2.69亿元，增长1.8%；竞猜型彩票销售219.16亿元， 同比减少62.55亿元，下降22.2%；即开型彩票销售109.69亿元，同比增加31.70亿元，增长40.7%；基诺 型彩票销售38.68亿元，同比增加1 ...

Core Viewpoint - China's lottery sales reached a historical high in the first half of 2025, with total sales of 317.85 billion yuan, reflecting a year-on-year growth of 3% [1][2]. Group 1: Lottery Sales Overview - In the first half of 2025, the total lottery sales in China amounted to 317.85 billion yuan, marking a historical record [1]. - The growth rate of lottery sales has gradually slowed down, with a significant increase of 36.5% in 2023, followed by a decrease to 7.6% in 2024, and further down to 3% in the first half of 2025 [1]. - The lottery sales revenue has consistently increased since 2021, recovering from a dip below 400 billion yuan in 2020 due to regulatory changes and the pandemic [1]. Group 2: Distribution of Lottery Sales - The China Welfare Lottery Management Center and the Sports Lottery Management Center are the two main institutions responsible for lottery issuance [2]. - In the first half of 2025, the Welfare Lottery generated sales of 107.11 billion yuan (up 2.0%), while the Sports Lottery sales reached 210.74 billion yuan (up 3.6%) [2]. - Among different types of lottery sales, the sales of betting-type and instant lottery tickets showed growth, while the sales of lottery number games and Keno tickets experienced slight declines [2]. Group 3: Purpose of Lottery Funds - The primary purpose of issuing lotteries is to raise funds for social welfare and sports, with a portion of the sales revenue allocated to public welfare funds [3]. - The distribution of lottery public welfare funds is managed according to government regulations, with 50% allocated to central and local governments for social welfare and sports initiatives [3]. - Recent disclosures indicate that in 2024, Beijing's lottery sales reached 17.515 billion yuan, with 2.905 billion yuan retained for local public welfare funds and 2.221 billion yuan allocated for distribution [3].

Core Viewpoint - The lottery industry is experiencing a decline in profitability, leading many companies to close their lottery stores despite initial high expectations for revenue generation from lottery sales [2][5][20]. Sales Performance - In May, the national lottery sales reached 57.036 billion yuan, a year-on-year increase of 9.418 billion yuan, representing a growth of 19.8% [4]. - The sales breakdown for May shows that: - Lotto digital lottery sales were 16.212 billion yuan, up 3.2% year-on-year - Betting lottery sales were 25.752 billion yuan, up 20.4% year-on-year - Instant lottery sales were 11.341 billion yuan, up 67.8% year-on-year [4]. Market Dynamics - The surge in instant lottery sales has attracted numerous individuals and companies to open lottery stores, particularly in large shopping malls [5][20]. - However, the profitability of these stores varies significantly due to differences in foot traffic and consumer behavior across different shopping venues [5][20]. Operational Challenges - The operational costs for lottery stores in commercial complexes are high, with monthly rents exceeding 10,000 yuan and initial setup costs around 400,000 yuan [11][13]. - Despite high sales potential, the average monthly sales for these stores are around 300,000 yuan, leading to a commission income of approximately 24,000 yuan, which is insufficient to cover costs [13][21]. Supply Chain Issues - The supply of instant lottery tickets has faced constraints, particularly from April 2024, exacerbating the operational difficulties for lottery stores [15][21]. - Frequent stock shortages have resulted in customer loss and increased operational complexity, with sales dropping by 20% after the Spring Festival in 2025 [16]. Industry Trends - The lottery industry saw a peak in sales around 2023-2024, but many companies began exiting the market after realizing unsatisfactory financial returns and inadequate support from management [20][21]. - The decline in average transaction value per customer has been a significant factor in the decision to close stores, particularly in high-rent areas where foot traffic has decreased [21][22]. Regulatory Environment - Companies face challenges related to compliance with legal and regulatory requirements, which complicates operations and can lead to significant financial losses due to delays in approvals for new sales points [22].

Core Insights - The company decided to close several lottery stores due to continuous losses since last year, with no month showing profitability [2] - The sales of instant lottery tickets, which accounted for 90% of total sales, have been declining since April 2024, despite a temporary spike in May due to base effect [2][11] - The overall lottery sales in May reached 57.036 billion yuan, a year-on-year increase of 19.8%, driven by sports events and low sales in the previous year [2][3] Sales Performance - In May, the sales figures for different lottery types were as follows: - Lotto digital lottery: 16.212 billion yuan, up 3.2% year-on-year - Guessing lottery: 25.752 billion yuan, up 20.4% year-on-year - Instant lottery: 11.341 billion yuan, up 67.8% year-on-year [3] Market Dynamics - The lottery industry saw a surge in new entrants due to the rapid growth of instant lottery sales in previous years, leading to increased competition and store closures [4] - Many businesses viewed lottery stores as fixed-income investments, but the actual revenue from sales commissions (7-8% of sales) proved insufficient to cover operational costs [4][5] Cost Structure - The company invested over one million yuan in store renovations and operations, but revenue could not cover these costs [5] - The average monthly cost per store is approximately 33,000 yuan, while average monthly sales are around 30,000 yuan, leading to a significant shortfall [9] Operational Challenges - High management costs in commercial complexes, including rent over 10,000 yuan/month and renovation costs of 30,000 to 50,000 yuan, further strain profitability [8] - The supply shortage of instant lottery tickets in 2024 exacerbated operational difficulties, leading to a 20% drop in sales [11] Industry Trends - The lottery industry experienced a peak in sales in 2024, but many businesses faced disappointing financial returns and chose to exit the market after a short period [14][15] - The decline in average spending per customer and reduced foot traffic in high-rent areas contributed to the decision to close stores [15][16] Regulatory Issues - The company faced challenges with regulatory approvals, which delayed operations and resulted in significant financial losses [16]

Group 1 - The core event of the "2025 Shandong Sports Consumption Season" and "Jinan Trend Sports Consumption Season" was launched, integrating sports events, interactive experiences, and consumer enthusiasm [4][17] - The second China (Jinan) International Street Dance Competition showcased over 3,000 participants, with 40% coming from outside Shandong, highlighting the event's national appeal [5][8] - The event featured various sports activities, including a three-on-three basketball challenge and indoor skiing competitions, emphasizing the growing popularity of sports in urban areas [10][12] Group 2 - The integration of sports and commercial districts is seen as an innovative approach, with over ten trend sports activities held in Jinan's commercial areas from May 31 to June 2 [17] - Local businesses experienced significant increases in revenue during the events, with one restaurant reporting a 120% increase in sales on the day of the street dance finals [14] - The collaboration between sports events and commercial activities is expected to drive sustained consumer engagement and contribute to the high-quality economic development of the city [17][16]

Financial Data and Key Metrics Changes - The company reported adjusted EBITDA of $250 million with a margin of 43% for Q1 2025, down from $661 million in the prior year due to lower jackpot activity and associated impacts [21][22] - Revenue for Q1 2025 was $583 million, a decrease from $661 million in the previous year, primarily due to the absence of large jackpots [22][24] - Cash generation from continuing operations was strong, with a cash conversion ratio of 67%, delivering $168 million in cash from operations and free cash flow of $92 million [25] Business Line Data and Key Metrics Changes - Instant ticket and draw games accounted for about 95% of annual wager-based revenue and nearly 80% of total revenue, with normalized same-store sales rising nearly 1.5% in the quarter [5][6] - iLottery sales increased by 26%, driven by successful game launches in states like Georgia and Kentucky [9][10] - In Italy, same-store sales growth was 2%, with notable increases in Scratch and Win and Lotto games [6][11] Market Data and Key Metrics Changes - U.S. sales were stable, with large jurisdictions like California and Florida experiencing growth due to new game launches [8][9] - The company noted that the macroeconomic environment is fluid, with ongoing tariff discussions and consumer spending uncertainty impacting projections [32][39] - The Italian market showed resilience, with growth in lottery products alongside sports betting and iCasino [80] Company Strategy and Development Direction - The company is focusing on product innovation, including the recent shift of Mega Millions to a $5 price point, which is expected to enhance sales and player engagement [11][48] - Expansion of retail touchpoints and optimization of the point-of-sale network are key initiatives, including the rollout of self-service lottery vending machines and in-lane purchasing solutions [12][13] - The company is transitioning to a cloud-based solution for iLottery platforms to improve player experience and scalability [16] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term prospects of the business despite current macroeconomic challenges, noting historical resilience of lottery sales during recessions [17][18] - The company anticipates a normalization of jackpot activity and expects improved profit margins in the future [25][39] - The upcoming award of the Italy Lotto license is seen as a significant catalyst for growth [19][86] Other Important Information - The company successfully issued a new €1 billion term loan to enhance liquidity ahead of the Italy Lotto award [25] - Net debt rose to $5 billion, with a pro forma net debt leverage of 2.8 times, in line with targets [26] - The company expects full-year 2025 revenue of approximately $2.55 billion and adjusted EBITDA of $1.1 billion at the low end of the outlook range [26] Q&A Session Summary Question: Guidance revision and macro environment impact - Management indicated that the guidance revision was influenced by lower jackpot activity and macroeconomic uncertainty, with expectations for growth in the second half of the year [29][39] Question: Mega Millions $5 shift and player resistance - Management remains optimistic about the $5 Mega Millions price point, noting that the transition was smooth and enhancements are expected to attract players [48][50] Question: Texas Lottery renewal process - The legislative session in Texas is ongoing, with clarity expected after June 2 regarding the future of the Texas Lottery [52][53] Question: Margin expectations and cost impacts - Management confirmed that margins are expected to improve in the second half of the year as jackpot activity normalizes [58][62] Question: Italian market growth and cannibalization concerns - Growth in the Italian market is attributed to ongoing innovation in lottery products, with no significant cannibalization observed between verticals [80][81]

Summary of Key Points Core Viewpoint - The overall lottery sales in China for the first quarter of 2025 showed a slight decline of 0.6% year-on-year, primarily driven by a significant drop in instant lottery sales, while the growth in sports betting lottery sales provided some support to the overall figures [2][3]. Sales Performance - Total lottery sales reached 148.59 billion yuan in the first quarter, a decrease of 8.75 billion yuan compared to the previous year [2]. - Breakdown of sales: - Lotto sales: 41.66 billion yuan, down 12.62 billion yuan (2.9% decline) [2]. - Sports betting sales: 64.30 billion yuan, up 63.51 billion yuan (11.0% growth) [2]. - Instant lottery sales: 33.48 billion yuan, down 54.93 billion yuan (14.1% decline) [2]. - Instant lottery, sports betting, and lotto accounted for 22.5%, 43.3%, and 28.0% of total sales, respectively [2]. Market Dynamics - The decline in lottery sales is attributed to several factors, including a long-term shortage of instant lottery tickets, which has affected the sustainability of new lottery shops [3][4]. - Increased competition among lottery shops has been noted, with the distance between shops reducing from 300 meters to 150 meters, leading to intensified competition in certain areas [4]. - The expert indicated that the perception of sales decline due to ticket shortages is not entirely accurate, as the core issue lies in the supply of instant lottery tickets [4]. Supply Chain Issues - Instant lottery ticket shortages have directly impacted the revenue of lottery shops, with some shops reporting that instant lottery sales account for a significant portion of their total sales [5]. - For instance, one shop reported that 58% of its monthly sales came from instant lottery tickets, but the supply was insufficient to meet demand [5]. - The supply of instant lottery tickets is prioritized for experience centers, leaving traditional shops with limited allocations [5]. Consumer Behavior - The purchasing power of consumers is also a critical factor affecting lottery sales, as a decline in consumer income leads to reduced spending on lottery tickets [6]. - The expert noted that while the number of lottery buyers has remained stable, the average spending per customer has decreased, indicating a shift in consumer behavior [5][6].