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苏超、浙BA火爆出圈,7万亿体育产业“新部署”将撬动什么
Di Yi Cai Jing· 2025-09-11 12:33
Core Viewpoint - The recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" by the State Council aims to set a direction for the next phase of sports industry development, targeting a total scale of over 7 trillion yuan by 2030 [1][2]. Group 1: Sports Industry Scale and Growth - The sports industry total scale increased from 2.66 trillion yuan in 2018 to 3.67 trillion yuan in 2023, with an annual compound growth rate of approximately 9.6% needed to reach the 7 trillion yuan target by 2030 [2]. - The value added of the sports industry rose from 1 trillion yuan to 1.49 trillion yuan during the same period, with the sports service sector's scale growing from 1.27 trillion yuan to 2.1 trillion yuan, increasing its share from 47.9% to 57.3% [2]. - The average growth rate of the sports industry value added was 11.6% from 2021 to 2023, despite the impact of the pandemic [2]. Group 2: Key Measures and Initiatives - The "Opinions" document outlines 6 key areas with 20 specific measures, emphasizing the importance of events, which are mentioned 32 times [3]. - It proposes the establishment of special policies for sports event economic development and the cultivation of a multi-level event system to enhance the quality of professional events [10][11]. - The document also highlights the need to develop a batch of sports enterprises and events with international influence as a crucial strategy to achieve the 7 trillion yuan goal [1][10]. Group 3: Economic Impact of Sports Events - Sports events have shown significant potential in driving economic growth, with an example from Shandong indicating that 739 events generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [10]. - The China Open tennis tournament attracted around 300,000 attendees last year, generating over 80 million yuan in ticket sales and a consumption multiplier effect of 1:7.1 in the surrounding area [10]. - The continuous development of sports events is expected to create new demands for facilities and sports equipment, with the sports equipment industry growing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan [11].
“体育+”上场,消费上扬
Sou Hu Cai Jing· 2025-09-10 07:10
国家体育总局最新数据显示,2023年全国体育产业增加值达14915亿元,占国内生产总值的比重为1.15%。2021—2023年,体育产业增加值年均增速为 11.6%。"我国体育消费规模持续扩大,结构不断升级,新兴业态加速兴起,近年来,已经成为推动经济增长的新亮点。"国家体育总局体育经济司司长杨雪 鸫表示。 体育消费市场规模正持续快速增长。数据显示,今年上半年,限额以上的单位体育娱乐用品销售同比增长22.2%,福建、四川、广西等7地监测的500余场重 点赛事活动,带动场均消费超3000万元。 消费结构也在优化升级,赛事活动、体育培训、健身休闲成为消费的新热点。除了"浙BA"等赛事活动外,飞盘、"新三板"、攀岩、滑雪、越野跑等小众潮 流运动兴起,也带动相关装备和培训市场的火热。此外,数据显示,2024—2025年冰雪季,全国滑雪场累计接待游客量达2.56亿人次,同比增长13.5%,场 内消费金额达到786.13亿元。2024年,户外运动线上消费约2亿人次,消费总额超3000亿元。 同时,"体育+"融合业态不断深化,体育与文旅、商务、教育、科技等领域深度融合。四川结合世运会等赛事,在全省范围内组织开展"跟着赛事去旅 ...