随着2025浙江省城市篮球联赛（浙BA）的成功举办，浙江又将打造全省性品牌群众体育赛事的目光瞄 向"世界第一大运动"足球，希望借鉴"浙BA"模式，再次上演"体育搭台、文旅唱戏"。 据"浙江体育"微信公众号12月21日消息，继"浙BA"之后，首届浙江省城市足球联赛也将拉开帷幕，目 前多个设区市正结合市级城市足球联赛组织开展预选赛。 "浙BA"是浙江规模最大、档次最高的群众篮球赛事，开赛于7月上旬，将持续至明年2月。赛事分预选 赛和城市争霸赛两个阶段，目前正在进行的城市争霸赛小组赛已接近收官，即将迎来八强淘汰赛。在12 月20日召开的浙江省委经济工作会议上，省委书记王浩强调，要大力推进文旅深度融合，积极培育文旅 新模式新业态，高质量办好"浙BA"。 其他设区市亦蓄势待发。杭州将依托原有的"足协杯"赛事进行选拔，赛程和规程正在征求意见中，已有 部分区县发出了"英雄帖"。宁波12月16日召开新闻发布会，宣布明年1月起正式举办2026宁波城市足球 联赛，并延续至3月决出市级冠军。湖州选拔工作于12月5日至6日展开，市级选拔赛事计划明年1月中旬 开赛。嘉兴各区县已着手组建代表队，市级城市足球联赛计划月底开赛。金华、舟山、 ...

近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为今年中国最成功的民间体育赛事之 一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全民运动热情，带火了地方经济发 展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式"等让观众得以沉浸式体验北疆 文化……赛事成为文化载体，激发了人们的地域认同和情感共鸣，也为城市品牌 ...

(年终特稿)群"超"并起 中国体育"民间力量"激发新活力 中新社北京12月21日电 (记者 国璇)近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为 今年中国最成功的民间体育赛事之一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全 民运动热情，带火了地方经济发展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式" ...

Core Insights - The article emphasizes the multifaceted value of community sports events, likening their impact to ripples created by a stone thrown into a lake, which stimulates the integration of urban economy, culture, tourism, and sports [1][2] Group 1: Economic Impact - Successful sports events can significantly boost a city's economic and social development, acting as a new engine for urban growth [2] - Events like "Xiang Super" and "Gan Super" not only attract crowds but also release urban energy, contributing to local economies through initiatives like "night market economy" and cultural product sales [2] Group 2: Cultural Significance - Local sports events evoke nostalgia and pride among residents, with unique cultural elements in team uniforms and logos reflecting local heritage [1] - The participation of local workers in community sports fosters a sense of belonging and community spirit, enhancing the cultural fabric of the city [1] Group 3: Community Engagement - Community sports events are designed to be accessible, with matches held close to home, increasing public participation and engagement [1] - The involvement of various local workers as main participants in events like the "Factory Basketball Association" highlights the grassroots nature of these competitions [1]

Core Insights - The sports economy is emerging as a new engine for driving domestic demand in China, with significant consumer spending linked to various sporting events [1][3][11] - Events like "Village Super" and "Zhejiang BA" are showcasing the potential of grassroots sports to stimulate local economies and enhance community engagement [2][4][6] Economic Impact of Sports Events - In the first half of the year, 511 key sporting events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - The "Zhejiang BA" basketball league attracted over 100,000 online ticket buyers, demonstrating the popularity and community involvement in local sports [6] - The "Su Super" league reported a remarkable leverage effect, with 1 yuan in ticket sales generating 7.3 yuan in surrounding consumption [8] Integration of Sports and Local Economy - Sports events are increasingly integrated with local tourism and cultural activities, enhancing the overall consumer experience [7][10] - The "Zhejiang BA" event featured local delicacies and cultural performances, further promoting regional products and tourism [7][8] - In Jiangsu, the city football league has been linked to travel initiatives, driving significant visitor numbers and spending [3][14] Policy Support and Future Growth - The Chinese government is actively promoting the sports economy through policies aimed at enhancing sports consumption and developing a multi-tiered event system [11][12] - The sports industry in Guangdong has seen substantial growth, with a total scale exceeding 700 billion yuan, accounting for about one-fifth of the national total [11] - The "14th Five-Year Plan" emphasizes the importance of sports in driving high-quality economic development, indicating a strong future for the sports economy [14]

Core Insights - The 2025 East China Sports Bureau Directors' Conference was held in Hangzhou, highlighting the successful strategies of Jiangsu Super League (Su Chao) and Zhejiang Basketball Association (Zhe BA) [1] Group 1: Jiangsu Super League (Su Chao) - Su Chao's success is attributed to leveraging local cultural "hot topics" to attract attention, resulting in 1.716 million on-site spectators and nearly 1.5 billion online views during the first ten rounds of events [1] - The event also integrated cultural and tourism activities, yielding a "traffic dividend," and its event management approach has been adopted by eight other provinces [1] Group 2: Zhejiang Basketball Association (Zhe BA) - Zhe BA has effectively targeted community basketball through a "Five Ones" model, combining government leadership with market operations to enhance urban vitality and boost consumption [1]

Core Viewpoint - The recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" by the State Council aims to set a direction for the next phase of sports industry development, targeting a total scale of over 7 trillion yuan by 2030 [1][2]. Group 1: Sports Industry Scale and Growth - The sports industry total scale increased from 2.66 trillion yuan in 2018 to 3.67 trillion yuan in 2023, with an annual compound growth rate of approximately 9.6% needed to reach the 7 trillion yuan target by 2030 [2]. - The value added of the sports industry rose from 1 trillion yuan to 1.49 trillion yuan during the same period, with the sports service sector's scale growing from 1.27 trillion yuan to 2.1 trillion yuan, increasing its share from 47.9% to 57.3% [2]. - The average growth rate of the sports industry value added was 11.6% from 2021 to 2023, despite the impact of the pandemic [2]. Group 2: Key Measures and Initiatives - The "Opinions" document outlines 6 key areas with 20 specific measures, emphasizing the importance of events, which are mentioned 32 times [3]. - It proposes the establishment of special policies for sports event economic development and the cultivation of a multi-level event system to enhance the quality of professional events [10][11]. - The document also highlights the need to develop a batch of sports enterprises and events with international influence as a crucial strategy to achieve the 7 trillion yuan goal [1][10]. Group 3: Economic Impact of Sports Events - Sports events have shown significant potential in driving economic growth, with an example from Shandong indicating that 739 events generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [10]. - The China Open tennis tournament attracted around 300,000 attendees last year, generating over 80 million yuan in ticket sales and a consumption multiplier effect of 1:7.1 in the surrounding area [10]. - The continuous development of sports events is expected to create new demands for facilities and sports equipment, with the sports equipment industry growing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan [11].

Core Insights - The rise of community sports events like "Su Chao," "Village Super," and "Zhe BA" has significantly boosted local economies and consumer spending, becoming new engines for economic growth [1][2][5] - The National Sports Administration supports the integration of mass sports and competitive sports, aiming to revitalize the "three major ball sports" through community events [1][2] Group 1: Economic Impact of Sports Events - "Su Chao" has attracted over 1 million spectators, generating approximately 379.6 billion yuan in revenue across various sectors, marking a 42.7% year-on-year increase [3][4] - The "Zhe BA" basketball league has drawn 778,800 attendees during its preliminary phase, leading to a total consumption of 6.03 billion yuan [4] - The "Village Super" event in Guizhou has created nearly 200 billion yuan in tourism revenue over two years, showcasing its potential as a local economic driver [5] Group 2: Government Support and Policy Initiatives - The "14th Five-Year Plan" emphasizes the construction of a sports event system, promoting the integration of sports with culture, tourism, and commerce [2][6] - The National Sports Administration has introduced four industry standards and plans to release a national standard for safety assessments in mass sports events, enhancing the regulatory framework [6] - Future policies will focus on enriching event offerings, enhancing brand influence, and fostering coordination between events and industries to stimulate consumption and economic growth [6]

Group 1 - The core viewpoint of the article highlights the achievements in building a sports power during the "14th Five-Year Plan" period, emphasizing the positive impact on consumption and economic growth [1] - In the first half of the year, 511 key sporting events monitored in seven regions, including Hebei, Fujian, and Guangxi, generated over 16 billion yuan in sports-related consumption, averaging over 30 million yuan per event, contributing positively to expanding domestic demand [1] - Major comprehensive events have strong radiating and driving effects, with the Hangzhou Asian Games leading to a consumption increase of over 40% in surrounding areas [1] Group 2 - The professional sports market is seeing a gradual increase in ticket prices, with high demand for events such as CBA, WTT, and F1, and the China Open tennis tournament generating over 80 million yuan in ticket revenue last year [1] - The average video views for the CBA playoffs in the 24-25 season exceeded 15 million, indicating strong audience engagement [1] - Grassroots sporting events are expanding and innovating, with events like "Village Super" and "Zhejiang BA" gaining popularity, and the "Su Super" event attracting over 60,000 attendees, driving 38 billion yuan in consumption across Jiangsu [1]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]