近年来，演艺经济、非遗经济、谷子经济、夜间经济等一大批新业态新场景在浙江不断涌现。从"青春 越剧"《我的大观园》火爆出圈，到西子廊桥·"文艺赋美"盲盒音乐会的奇幻场景，再到"黑神话·悟空"艺 术展的震撼呈现，文旅消费不仅成为推动经济的重要引擎，更成为将文化种子播入精神土壤的绝佳载 体。 现场发布了涵盖梦幻科技、海边度假、户外露营、夏夜集市、生态避暑等主题的该省暑期十大主题文旅 消费场景，每个细分场景下都有几十种不同的游玩选择，为不同兴趣和消费层次的游客提供丰富选择。 从现场发布的2025浙江省暑期文旅消费惠民举措来看，该省将累计发放价值3053.8万元的暑期文旅消费 券，暑期各大景区推出100项学生优惠，11项暑期文旅演出观展优惠。围绕食宿等方面，该省还将推出 123项暑期住宿餐饮优惠活动，以及14项暑期其他优惠活动，旨在降低游客出游成本，激发消费热情。 中新网金华7月13日电(曹丹)7月12日晚，"缤纷夏日浙里好玩"2025浙江省暑期文化和旅游消费季在浙江 金华东阳启动。该活动通过打造"十大场景"、汇聚"百家优惠"、推出"千场活动"、带动"万家消费"、发 放"千万优惠"，全力推动文旅消费转型扩容升级。 （文 ...

Group 1 - The article highlights the emergence of creative sports events like "Village Super" and "Su Super," which ignite public enthusiasm and serve as new engines for the integration of culture, tourism, and commerce, driving urban and regional development [1][3] - The Jiangxi Province Urban Football Super League ("Gan Super") will officially kick off on July 12, 2025, featuring a match between Nanchang and Jingdezhen, marking the league's upgrade to a city-level competition with professional standards [1][2] - The league aims to promote grassroots football as a "joyful feast," enhancing public participation through low ticket prices and amateur players, while also encouraging local cities to host various cultural and commercial activities around the event [3] Group 2 - The league's format includes a "North-South division confrontation + crossover competition" model, with a total of 66 matches over 110 days, ensuring a balance between fan engagement and logistical convenience [2] - The player composition consists of amateur players with an average age of 23, predominantly students, and individuals from various professions, reflecting a diverse community involvement in the sport [1][3] - The success of "Su Super" has led to a ripple effect in related industries, indicating significant growth potential for quality sports events in China, as evidenced by high demand for tickets [4]

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 来源 丨 定焦One（ID：dingjiaoone） 作者 丨 李梦冉 图源 丨 pixabay 又一场没有大牌球星却 全民围观的赛事，正席卷长三角。 7月6日晚， 当常州队在"苏超"第六轮拿下赛季首分时，另一场" 全民联赛"也 在绍兴诸暨打响揭幕战。 这场赛事的官方名称叫 浙江省城市篮球联赛 ，简称"浙BA"。它被 称 为 全省规模最大、档次最高的篮球赛事 ，同样延续了苏超"全民皆可上场"的草根路 线，目前仅打完揭幕战，就已经引发全网围观。 其实， 早在6月初苏超酣战之时，就有网友发帖询问"浙江能不能模仿江苏搞个联赛？" 毕竟 ，苏超的 火爆 离不开 "散装 江苏 ""十三太保" 的网络戏 称， 而 浙江也有"世界的义乌""中国的横店""浙江的金华"…… " 苏超 " 出圈 用 足球踢动全城经济 苏超的出圈看似源于"天时地利人不和" ， 实则是"政企民 合力 共传播"的结果。 5月10日，苏超（江苏省首届城市足球联赛）在镇江市体育会展中心体育场正式开赛。 它由江苏省体育局与各设区市政府联合主办，各设区市体育局、省足协和省体育产业 ...

Group 1 - The Zhejiang Basketball League (referred to as "Zhe BA") will officially kick off on July 11 at the Linping Sports Center, with tickets for the opening match already sold out [2] - Tickets for the East Division matches on July 12 and 13 are available on the Damai platform, with sales starting three days in advance [2] - Attendees at the event will have the chance to win prizes, including a motorcycle valued at approximately 26,000 yuan, along with other significant rewards [2] Group 2 - Linping District is offering a total of 1 million yuan in "free food, free travel, and discounted accommodation" consumer vouchers, distributed through Alipay as electronic coupons [3] - The Linping Sports Center will host a summer night market featuring nearly 100 stalls and a "Cultural and Artistic" stage to enhance the event experience [3] - Due to high ticket sales for the opening match, local traffic authorities recommend green travel options as parking at the sports center may be limited [3]

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 fans attending the match between Nanjing and Suzhou [1] - The league's innovative model of "events + culture + consumption" is driving deep integration of economic and cultural development in Jiangsu, serving as a national example for sports IP empowering urban development [3] - The popularity of "Su Super" is leading to a chain reaction, with other provincial leagues following suit, indicating a shift from "single-point breakthroughs" to "cluster development" in local sports events [4] Group 2 - The match between Nanjing and Suzhou has significantly boosted local consumption, with 254,000 viewers at 66 live viewing locations, generating a total foot traffic of 1.425 million and sales of 340 million yuan, alongside a 33.2% increase in local hospitality and dining revenue [5] - Jiangsu is integrating commercial, tourism, and cultural resources around event venues to create diverse and immersive consumption experiences, with a 305% increase in scenic area bookings and over 10 million yuan in sales of event-related products [6] - The total retail sales in Jiangsu reached 1.98839 trillion yuan from January to May 2025, marking a 5.6% year-on-year growth, with Suzhou and Nanjing leading the province [6] Group 3 - "Su Super" has evolved into a platform for regional cultural display, with matches incorporating local historical and culinary themes, enhancing audience engagement and regional pride [7][8] - The interaction between brands and the league has become a highlight, with numerous sponsors joining, increasing from 6 to 27 in a short period, indicating a growing commercial interest in the league [9][10] - The competition for sponsorships is intensifying, with brands eager to secure partnerships, reflecting a healthy competitive environment despite some uncertainties in sponsorship terms and conditions [11]

海选开始前，现场出现了一位15岁的杭州男孩何同学。他在短视频上看到了选拔消息，因为离家不 远，就直接骑车过来了。结果，到了现场才发现，报名浙BA必须要年满18周岁。虽然不能参加选拔， 但他还是忍不住和大家练了起来。 何同学说："我发现自己和其他候选人在技术上的差距还是比较大的。今天的现场组织得很好，日 后我会对赛事继续保持关注。" 在现场，除了青春洋溢的身影，还有一位年近七旬的爷爷。作为现场年龄最大的选手，68岁的宋志 坚十分吸睛，成了"人气王"。 "期待和年轻人过招，比身体，肯定是比不了，但投篮，我还是可以的。"宋爷爷打了50年的篮 球，"我心中的'浙BA'就是不管水平如何，只要热爱篮球就可以来参与。在我们小时候，都是在煤渣地 上打球的。现在年轻人比较宅，希望能像我们当年一样，多参加体育活动，对生活和工作都是有帮助 的。" 7月8日，2025年浙江省城市篮球联赛（浙BA）杭州赛区杭州联队，以及杭州各区、县（市）代表 队海选活动在杭州体育馆举行。150余名篮球爱好者参加海选，争取为各个区出战的机会。 3小时的选拔过后，各个区、县（市）的队伍还进行了友谊赛。在场边，拱墅区的助理教练刘宸告 诉记者："我们很幸运， ...

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]

2025.07. 05 本文字数：2451，阅读时长大约4分钟 作者 | 第一财经 林靖 7月5日19:35，苏超联赛第六轮将迎来焦点对决：南京队将在主场奥体中心体育场迎战苏州队，这场 巅峰对决广受关注。 赞助商数量激增 随着苏超热度持续爆表，商业价值不断攀升，赞助商数量倍增。赞助市场历来是衡量一个体育赛事是 否受欢迎的晴雨表。苏超开始时，共设置了总冠名商、官方战略合作伙伴、官方合作商、官方赞助 商、官方供应商5个类别的赞助商。当时，总数量还只有6家。具体看，总冠名商有一个，官方战略 合作伙伴、官方合作商、官方赞助商各有一个，官方供应商有两个。 到6月13日晚的公开消息显示，苏超联赛的赞助商总数量大幅增长，其中，官方战略合作伙伴由1家 增至7家，官方赞助商由1家增至5家，官方供应商由2家增至4家，官方合作商由1家增至2家。另 外，苏超联赛还新增1家公益支持单位。 其后，赞助商总数量继续增长。目前，苏超联赛拥有总冠名商1家，为江苏银行。官方战略合作伙伴 有8家，官方合作商7家，官方赞助商4家，官方供应商7家，总数量增至27家，此外还有两家公益支 持单位。赞助企业中，包括了京东、伊利、小米等企业巨头。过去通常聚焦 ...

Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]