Core Points - The second batch of the "Xinfeng Flavor" agricultural product regional public brand authorization review meeting was held in Xinfeng County, showcasing 29 unique agricultural products from 16 enterprises [2][6][13] - The event aims to enhance the agricultural brand construction in Xinfeng County, integrating local agricultural resources and promoting product quality and standardization [4][12][22] - The review process involved expert evaluations based on five core dimensions: compliance, product quality and certification, brand building capability, quality traceability system, and social responsibility and sustainability [18][19] Summary by Sections Event Overview - The review meeting took place on September 4, 2025, in Xinfeng County, with participation from various enterprises and industry experts [2][6] - A total of 29 products were presented, including everyday ingredients like Buddha's hand melon and sweet potatoes, as well as unique processed products [14][15] Agricultural Development - Xinfeng County is located in the northern mountainous region of Guangdong, characterized by rich water resources and fertile soil, which supports the cultivation of high-quality agricultural products [6][7] - The county currently has seven "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, two provincial agricultural export demonstration bases, and four provincial agricultural leading enterprises, indicating a solid industrial foundation [8] Brand Building - Since the launch of the "Xinfeng Flavor" brand in 2024, it has effectively integrated local agricultural resources and supported the improvement of product varieties and quality [11][12] - The second batch of authorization aims to further expand the brand's scale and influence, contributing to the high-quality development of agriculture in Xinfeng County [22][23]

Core Insights - Dongguan University of Technology (莞工) is actively promoting the "Double Hundred Action" to enhance local agricultural and food industry development in Xinfeng County through technology and innovation [1][3][5] Group 1: Brand Development and Product Innovation - The university is helping to create regional public brands like "New Feng Flavor" and specialty brands such as "Huang Tea Agricultural Rhythm" while developing deep-processed products like bitter melon pickles and pigeon health products to increase the added value of agricultural products [1] - The technology team is involved in the creation of geographical indication specialty towns, focusing on brand management, detection standards, and marketing promotion to enhance the competitiveness of agricultural products in Xinfeng County [3][5] Group 2: Quality Control and Digital Management - A landmark product testing station has been established in Huangpi Town to ensure agricultural product quality, implementing a comprehensive quality control system from planting to sales [3][5] - The team has developed a traceability system and a quality data management platform, enabling a feedback loop for continuous improvement in agricultural practices [3][5] Group 3: Disease Prevention and Marketing Strategies - The technology team has deployed environmental monitoring equipment to predict agricultural disease risks, leveraging resources from the university [5] - The team has enhanced the brand value of "New Feng Bitter Melon" through online and offline marketing strategies, including the addition of a sales service section in the "Huang Tea Agricultural Rhythm" mini-program and the establishment of offline display areas [5]