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校地携手科技赋能,莞工助力韶关新丰县农业提质增效
Nan Fang Nong Cun Bao· 2025-04-24 06:26
Core Insights - Dongguan University of Technology (莞工) is actively promoting the "Double Hundred Action" to enhance local agricultural and food industry development in Xinfeng County through technology and innovation [1][3][5] Group 1: Brand Development and Product Innovation - The university is helping to create regional public brands like "New Feng Flavor" and specialty brands such as "Huang Tea Agricultural Rhythm" while developing deep-processed products like bitter melon pickles and pigeon health products to increase the added value of agricultural products [1] - The technology team is involved in the creation of geographical indication specialty towns, focusing on brand management, detection standards, and marketing promotion to enhance the competitiveness of agricultural products in Xinfeng County [3][5] Group 2: Quality Control and Digital Management - A landmark product testing station has been established in Huangpi Town to ensure agricultural product quality, implementing a comprehensive quality control system from planting to sales [3][5] - The team has developed a traceability system and a quality data management platform, enabling a feedback loop for continuous improvement in agricultural practices [3][5] Group 3: Disease Prevention and Marketing Strategies - The technology team has deployed environmental monitoring equipment to predict agricultural disease risks, leveraging resources from the university [5] - The team has enhanced the brand value of "New Feng Bitter Melon" through online and offline marketing strategies, including the addition of a sales service section in the "Huang Tea Agricultural Rhythm" mini-program and the establishment of offline display areas [5]