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抢占AI智能小家电出海新风口 超100家跨境卖家探访慈溪小家电产业带
Sou Hu Cai Jing· 2025-06-20 02:01
Core Insights - The article discusses the emerging opportunities for AI smart home appliances in the cross-border e-commerce market, particularly focusing on the Cixi small appliance industry in Ningbo [1][2]. Group 1: Industry Overview - Cixi is recognized as a global manufacturing hub for small appliances, producing 60% of the world's small home appliances, with over 2,000 core factories [2]. - The region has a comprehensive supply chain that covers a wide range of products, including kitchen appliances, home care, and personal living items, exporting to Europe, America, and Southeast Asia [2]. Group 2: Market Performance - In 2024, Cixi's export of household appliances is projected to reach 29.66 billion yuan, with the fastest-growing categories being fans and air fryers, which are expected to generate 1.67 billion yuan and 5.32 billion yuan in exports, respectively, reflecting growth rates of 40.6% and 25.6% [2]. - The rapid growth of air fryers and the popularity of portable coffee machines demonstrate the market's responsiveness and manufacturing agility of Cixi's small appliance companies [2]. Group 3: Events and Initiatives - A seminar and product matching event were held, where over 57 local small appliance companies discussed export opportunities and product selection needs [2]. - The event featured over 400 new product SKUs, allowing cross-border sellers to engage in one-stop procurement and factory connections [5]. Group 4: Future Directions - The Cixi Cross-Border E-Commerce Association plans to deepen collaboration with local industrial belts to explore new cross-border opportunities, enhancing product upgrades and functional innovations in response to consumer demands [6].