Core Viewpoint - Shanghai Bank has launched the "Promoting Silver Economy Consumption Action Plan" at the 2025 China International Elderly Care, Aids, and Rehabilitation Medical Expo, highlighting its commitment to serving the elderly population and enhancing its financial services in this sector [1] Group 1: Company Overview - Shanghai Bank was established in December 1995 and is headquartered in Shanghai, being one of the 20 systemically important banks in China [1] - The bank has developed a comprehensive service system for elderly clients, which includes "account services + wealth management + scenario ecology" [1] Group 2: Market Position and Performance - As of the end of 2024, Shanghai Bank holds the largest market share of pension clients in the Shanghai region [1] - The average assets under management (AUM) per pension client increased by 7.82% compared to the previous year [1] - The bank currently serves over 5 million elderly clients and manages comprehensive assets of over 500 billion yuan in pension funds [1]

Core Viewpoint - Shanghai Bank has launched the "Promoting Silver Economy Consumption Action Plan" to enhance the elderly-friendly consumption environment in Shanghai, focusing on eight key areas to stimulate the silver economy and meet the needs of the aging population [1][3]. Group 1: Action Plan Overview - The action plan aligns with the Shanghai government's policies aimed at high-quality development of the silver economy, emphasizing the bank's commitment to serving the elderly community [3]. - Shanghai Bank has been involved in elderly finance for 27 years, serving over 5 million elderly clients and managing pension assets exceeding 500 billion yuan [3]. Group 2: Eight Key Areas of Service - **Food**: Collaborating with local brands to create a food map and offering discounts and community dining events [4]. - **Travel**: Partnering with travel platforms to provide special elderly-friendly travel packages and immersive experiences [5]. - **Housing**: Showcasing elderly-friendly home renovations and offering financing options for home improvements [5]. - **Entertainment**: Providing discounted tickets for cultural events and organizing social activities to enhance cultural engagement [5]. - **Health**: Integrating community fitness centers with online medical resources to offer health packages and free family doctor experiences [5]. - **Transportation**: Implementing discount programs for taxis and public transport to facilitate easier travel for the elderly [6]. - **Cards**: Introducing a dedicated credit card for seniors with various discounts and benefits [6]. - **Payments**: Launching a secure payment service to enhance the convenience of mobile payments for the elderly [6]. Group 3: Collaborative Efforts - Shanghai Bank has formed a "Silver Consumption Promotion Alliance" with several organizations to create a comprehensive service network that integrates finance, tourism, healthcare, and transportation [8]. - The bank has also established "Beautiful Life Studios" to promote silver consumption and appointed elderly ambassadors to enhance community engagement and awareness of available services [8]. Group 4: Future Commitment - The initiative reflects Shanghai Bank's proactive approach to addressing the challenges of an aging population and aims to enhance the quality of life for the elderly through improved consumption experiences [8].