"围观人数已经超过10万，请耐心等候或重新进入。"2026年2月25日，广州马场地块正式开拍，因围观 人数太多，广州交易集团官网一度给出上述提示，出现短暂宕机。 马场地块作为广州珠江新城最后一块"绝版宝地"，自2026年1月上架以来，就吸引了业内广泛关注。 值得注意的是，马场地块的起拍价高达186.44亿元。仅以超186亿元的起拍价，马场地块就已跻身广州 历史"总价地王"榜单前五，与第一位的广州亚运城地块255亿元相比，相差约69亿元。 2025年11月19日，《每日经济新闻》记者曾来到马场地块现场采访，发现商家早已搬空，但地块内商铺 还未完全拆除。如今，仅过去3个多月，马场地块已呈净地状态。该地块于2026年1月23日正式挂牌，2 月25日正式竞价出让。 2026年2月25日，《每日经济新闻》记者从广州交易集团处获悉，本次土拍采用线上模式，有8家房企参 与拍卖，当日上午10点48分，报价超过197亿元，到下午1点后，保利发展（600048）（以下或简称保 利）、越秀地产、广州城投频繁加价。最终，越秀地产经过243轮漫长竞价，以约236亿元的价格拿下马 场地块，折合可售住宅楼面价约8.5万元/平方米，刷新广州 ...

Core Insights - The auction for the Guangzhou racetrack land, a highly anticipated event, attracted over 100,000 viewers, causing the official website to crash [2] - The starting price for this land was set at 18.644 billion yuan, making it the fourth highest total price land in Guangzhou [3] - The land is located in the core area of Zhujiang New Town, covering an area of 194,500 square meters, with a total construction area of 567,000 square meters [11] Auction Details - The auction took place online and lasted nearly 9 hours, with 243 rounds of bidding [7] - Ultimately, Yuexiu Group won the bid for approximately 23.6 billion yuan, setting a new record for floor prices in Guangzhou at about 85,000 yuan per square meter [8] - The competitive bidding involved major developers like Poly, Yuexiu, and Guangzhou Urban Investment, with Poly and Yuexiu being the last two active bidders [7] Market Implications - The acquisition of the racetrack land is expected to impact surrounding properties, potentially leading to price reductions as existing projects may need to lower prices to compete [9][14] - The new land's advantages, such as higher efficiency and modern designs, could further pressure nearby properties to adjust their pricing strategies [11] - The surrounding luxury real estate market has seen prices reaching as high as 300,000 yuan per square meter, indicating a competitive environment [12][14] Competitive Landscape - The Zhujiang New Town area is known for its concentration of luxury properties, with several high-end projects already established [12] - Recent sales in the area have shown significant price fluctuations, with some properties experiencing price drops below 100,000 yuan per square meter [14] - The competitive nature of the market is expected to increase as more projects enter the area, raising concerns about the ability of developers to maintain product quality and profitability [14]