"可能会对周边楼盘产生降维打击，导致周边部分在售项目不得不降价竞争，开启新一轮新房降价。" 记者｜陈荣浩 编辑｜陈梦妤 黄博文 封面｜陈荣浩 摄 "围观人数已经超过10万+，请耐心等候或重新进入。" 2月25日，备受瞩目的广州马场地块正式开拍，因围观人数太多，广州交易集团官网一度出现宕机。 作为广州珠江新城最后一宗"绝版宝地"，该地块的起拍价就高达186.44亿元，已跻身广州"总价地王"序列第四位。 《每日经济新闻》记者（以下简称每经记者）去年11月19日来到项目现场时，商家早已搬空，但地块内的商铺还未完成拆除。不过，目前该地块已呈净地 状态。 "硬刚"5小时 2月25日，每经记者从广州交易集团处获悉，本次拍卖采用线上模式，10时49分，报价已经来到约197.0亿元，越秀、华润、珠实等8家房企陆续出价。13 时后，保利、越秀、广州城投频繁加价。从14时左右起，积极竞价的房企只剩保利和越秀。 克而瑞数据显示，截至2025年末，保利和越秀在广州市场分别实现542.66亿元和308.22亿元的全口径销售额，位列第一和第二。 2 对部分楼盘降维打击？ 最终，经过243轮、近9个小时的漫长竞价，越秀以约236亿元拿下马 ...

（来源：中国消费者报） ■本报记者 孙蔚 近日，国家统计局公布2026年1月份商品住宅销售价格变动情况，数据显示，1月份70个大中城市商品住 宅销售价格环比降幅总体收窄、同比下降。 环比来看，1月份，一线城市新建商品住宅销售价格环比下降0.3%，降幅与上月相同。其中，上海持 平，北京、广州和深圳分别下降0.3%、0.6%和0.4%。二线城市新建商品住宅销售价格环比下降0.3%， 降幅收窄0.1个百分点。三线城市新建商品住宅销售价格环比下降0.4%，降幅与上月相同。 1月份，一线城市二手住宅销售价格环比下降0.5%，降幅比上月收窄0.4个百分点。其中，北京、上海、 广州和深圳分别下降0.2%、0.4%、0.7%和0.6%。二、三线城市二手住宅销售价格环比分别下降0.5%和 0.6%，降幅分别收窄0.2个和0.1个百分点。 业内人士预计，2026年上半年房地产政策的大方向不会发生变化，仍将以稳市场、稳预期为核心，延续 因城施策、供需两端精准发力的思路，并且政策会更关注长效作用。"一季度市场是关键，虽然1月份二 手房找房热度逆势回升，不少城市成交量持续上升，似乎市场已完成筑底，但目前稳定性仍不牢固，春 节后政策效果 ...

一、房价调整速度不够快 姚洋教授对当前房地产市场的深刻洞察，让人不禁反思。随着房价持续高涨，普通民众在购房上的积极 性逐渐消退，市场的活跃度远低于预期。如今，房价如同高悬的利剑，悬在每个家庭头上。城市化进程 的不断推进本应为房地产市场注入活力，但现实却是供求矛盾加剧，价格飙升，导致市场情绪异常低 迷。尽管国家出台了众多调控政策，试图抑制房价，但效果依然有限，真正触及问题根源的方案尚未见 效。 随着城市化的加速，人口大量向城市聚集，土地资源逐渐稀缺，导致房价水涨船高。表面上，城市的繁 荣和经济的增长推动了房地产的快速上涨，但这种增长并非没有代价。高房价已成为社会阶层固化的重 要因素之一，导致中低收入家庭的购房梦变得遥不可及。 与此同时，房价的飞涨还带来了巨大的社会不公。对于大多数普通家庭来说，拥有一套属于自己的住房 本应是最基本的生活保障。然而，在房地产市场如火如荼的当下，即使这些家庭竭尽全力省吃俭用，攒 下一大笔钱，仍然只能眼睁睁看着房价如天花板般高悬。无数家庭不得不长期租房，甚至陷入了无家可 归的困境，这种现实的残酷，给每个生活在其中的人带来了深刻的痛苦。 中国的房地产市场一直是社会关注的焦点，而近期，北大 ...

Core Insights - The overall sales prices of residential properties in 70 large and medium-sized cities in January 2026 showed a narrowing decline month-on-month and a year-on-year decrease, indicating a gradual stabilization and recovery in the real estate market [1][4]. New Housing Market - In January, first-tier cities saw a month-on-month decline of 0.3% in new residential property prices, consistent with the previous month, with Shanghai remaining stable while Beijing, Guangzhou, and Shenzhen experienced declines of 0.3%, 0.6%, and 0.4% respectively [2][3]. - Five cities reported positive month-on-month price increases for new homes, a decrease of one city compared to December 2025, including Dalian, Hefei, Xiamen, Wuhan, and Nanchong [2]. - The new housing market is primarily focused on inventory digestion, with fewer new projects launched and developers offering discounts to stimulate sales [2]. Second-Hand Housing Market - The second-hand housing market showed a more positive trend in January, with a month-on-month decline of 0.5% in first-tier cities, a significant narrowing of 0.4 percentage points compared to the previous month [4][5]. - Beijing led the recovery in the first-tier second-hand housing market with a month-on-month decline of only 0.2%, while Shanghai, Guangzhou, and Shenzhen saw declines of 0.4%, 0.7%, and 0.6% respectively [4]. - For the first time in four months, two cities, Yangzhou and Zhanjiang, reported month-on-month price increases in the second-hand housing market, with increases of 0.4% and 0.3% respectively [5]. Year-on-Year Price Changes - Year-on-year, first-tier cities experienced a 2.1% decline in new residential property prices, with Shanghai showing a 4.2% increase, while Beijing, Guangzhou, and Shenzhen saw declines of 2.4%, 5.3%, and 4.9% respectively [3][5]. - The year-on-year decline in second-hand housing prices for first-tier cities was 7.6%, with Beijing, Shanghai, Guangzhou, and Shenzhen experiencing declines of 8.7%, 6.8%, 8.3%, and 6.5% respectively [5]. Market Outlook - Analysts suggest that the real estate market is entering a new phase of "stable operation and differentiated development," where price trends will reflect more regional disparities rather than uniform increases or decreases [6]. - The overall housing market is expected to stabilize gradually, supported by resilient demand and positive signals in the circulation end, although the recovery foundation remains fragile [4][6].

2月13日，国家统计局发布2026年1月份70个大中城市商品住宅销售价格变动情况。在新建商品住宅方 面，只有大连、合肥、厦门、武汉、南充5个城市的房价环比上升；二手住宅只有扬州和湛江房价环比 上升。 上海新建商品住宅销售价格同比涨4.2% 1月份，一线城市新建商品住宅销售价格环比下降0.3%，降幅与上月相同。其中，上海持平，北京、广 州和深圳分别下降0.3%、0.6%和0.4%。二线城市新建商品住宅销售价格环比下降0.3%，降幅收窄0.1个 百分点。三线城市新建商品住宅销售价格环比下降0.4%，降幅与上月相同。 二手住宅销售价格环比下降0.5%，降幅比上月收窄0.4个百分点。其中，北京、上海、广州和深圳分别 下降0.2%、0.4%、0.7%和0.6%。二三线城市二手住宅销售价格环比分别下降0.5%和0.6%，降幅分别收 窄0.2个和0.1个百分点。 同比方面，一线城市新建商品住宅销售价格同比下降2.1%，降幅比上月扩大0.4个百分点。其中，上海 上涨4.2%，北京、广州和深圳分别下降2.4%、5.3%和4.9%。二三线城市新建商品住宅销售价格同比分 别下降2.9%和3.9%，降幅分别扩大0.4个和0.2个百分 ...

Group 1 - The core viewpoint of the articles indicates a general decline in housing prices across major cities in China, with signs of differentiation in the market, particularly in first-tier cities where some areas show signs of stabilization [1][2][3] - In December 2025, the number of cities with rising new residential prices decreased from 8 to 6, while the number of cities with falling prices also slightly decreased from 59 to 58, indicating a more balanced market [1] - First-tier cities experienced a slight decrease in new residential prices, with a 0.3% decline in December, which is a narrowing of the decline by 0.1 percentage points from the previous month [1] Group 2 - The second-hand housing market showed a more pronounced adjustment, with an average price decline of 0.9% in first-tier cities in December 2025, although this decline was less severe than in previous months [2] - The overall decline in housing prices in 2025 was less than in 2024, with a notable increase in demand as buyers began to enter the market more actively due to favorable purchasing conditions [2][3] - In 2025, the total investment in real estate development decreased by 17.2% year-on-year, reflecting significant changes in the supply side of the market [3] Group 3 - The proportion of second-hand housing transactions is increasing, with second-hand homes accounting for approximately 65% of transactions in major cities, up about 4 percentage points from 2024 [4] - The new housing market is shifting to meet improvement needs, while developers are focusing on differentiated supply by offering "better homes" [4] - In 2025, the sales area of new residential properties was 881 million square meters, a year-on-year decrease of 8.7%, indicating ongoing challenges in the market [3]

资料图 本文综合第一财经、北京商报、南方都市报、智通财经等 自2022年以来，中国房地产已经经历约4年的深度调整。目前，全国房价已普遍跌回2016年的水平，市场对房地产行业未来走向的关注不断升温。 2026年楼市将走向何方？能否升温反弹？是延续底部徘徊，还是迎来稳步升温？刚需一族可以出手了吗？有业内人士表示，从多项核心指标来看，本轮国内 房价调整幅度已明显超过国际平均水平，多指标预示二手房价调整已进入底部区间。 1 克而瑞统计数据显示，2025年国内商品房全年成交面积约为8.9亿平方米，大致相当于2009年的水平；成交金额约8.4万亿元，接近2015年的规模。其中，商 品住宅成交面积为7.4亿平方米，回到了2007年的水平。2025年，30个重点城市二手房全年成交面积达到2.14亿平方米，创下历史新高。但与此同时，价格调 整幅度也相当显著。 丁祖昱认为，从国际比较来看，本轮国内房价调整幅度已明显超过国际平均水平。综合1970年以来57个国家和地区的最长房价调整周期，国际房价平均调整 周期约4.5年，平均回调幅度约22%。相比之下，国内核心城市二手房的调整幅度已"明显偏深"。 业内人士：国内房价调整幅度明显超过 ...

Core Insights - The real estate market in Guangzhou experienced a decline in both transaction volume and prices in 2025, with a 20% drop in transaction revenue and a similar decrease in property prices [1] - The total number of second-hand residential transactions reached 108,812 units in 2025, a slight year-on-year decrease of 1.8%, but still 32% higher than in 2022 [3] - The average transaction price for second-hand homes was 26,420 yuan per square meter, marking a 6.7% decline and the lowest level since 2021 [3] Group 1: Second-Hand Housing Market - In December 2025, the number of second-hand residential transactions was 8,787 units, with a slight month-on-month decrease of 4.4% [3] - The market showed stability in second-hand transactions due to price adjustments, which attracted buyers from the new home market [3] - The average monthly transaction volume for second-hand homes in the first half of 2025 was 9,436 units, the highest in three years [3] Group 2: New Housing Market - In 2025, the total number of new residential transactions was 63,755 units, down 10.6% year-on-year, with an average price of 34,438 yuan per square meter, a 4% decrease [5] - The inventory turnover period for new homes reached 24.5 months, the highest in five years, indicating a slowdown in market activity [5] - The average price in the Tianhe district for new homes increased by 6% to 80,143 yuan per square meter, driven by the introduction of luxury projects [5] Group 3: Market Trends and Outlook - The market is seeing a concentration of transactions in the 90-130 square meter range, indicating a demand for larger, improved living spaces [4] - The Guangzhou leading price index fell to 631.6, a 13.9% year-on-year decrease, with inventory levels reaching a historical high of 138,000 units [4] - The luxury market saw a 25% decrease in transactions for properties priced over 10 million yuan, with an average price of 89,438 yuan per square meter, reflecting cautious buyer sentiment [7]

Core Insights - The number of cities with rising new home prices increased from 6 to 8 in November, indicating a positive trend in the housing market [1][2] - The number of cities with declining new home prices decreased from 64 to 59, suggesting a stabilization in the market [1][2] - Shanghai led the year-on-year price increase among first-tier cities with a 5.1% rise, while other major cities experienced declines [2] New Home Prices - In November, first-tier cities saw a month-on-month decline in new home prices of 0.4%, with Shanghai increasing by 0.1% and Beijing, Guangzhou, and Shenzhen decreasing by 0.5%, 0.5%, and 0.9% respectively [1][2] - Second and third-tier cities experienced month-on-month price declines of 0.3% and 0.4%, with the rate of decline narrowing by 0.1 percentage points [1] Second-Hand Home Prices - Year-on-year, second-hand home prices in first-tier cities fell by 5.8%, with Beijing, Shanghai, Guangzhou, and Shenzhen seeing declines of 6.8%, 4.6%, 7.2%, and 4.8% respectively [2][3] - Month-on-month, second-hand home prices in first-tier cities decreased by 1.1%, with Beijing experiencing the largest drop at 1.3% [3] Market Dynamics - The increase in second-hand home listings, which rose to 2.678 million units, has contributed to downward pressure on prices, with an average listing duration of 94.72 days [3][4] - The demand for second-hand homes remains strong, with 65.8% of potential buyers showing interest, but this has not translated into price increases due to oversupply [4] Policy Outlook - The central government's focus on stabilizing the real estate market is expected to intensify, with policies aimed at controlling supply and promoting affordable housing [5] - The emphasis on localized strategies for inventory reduction and supply optimization is anticipated to support market stability in the coming years [5]

Core Viewpoint - Banks are increasingly engaging in real estate sales, acting as intermediaries to liquidate properties acquired through loan defaults, driven by economic transformation and rising non-performing loans [4][6][10]. Group 1: Reasons for Banks Selling Properties - Economic transformation has led to many enterprises and individuals facing operational difficulties, resulting in loan defaults and properties being returned to banks as collateral [6]. - Banks are required by law to dispose of these properties within a specific timeframe (two to three years), necessitating quick sales [6][10]. - Traditional auction markets have seen low demand for these properties, prompting banks to establish direct sales channels [8][10]. Group 2: Advantages of Bank-Sold Properties - Properties sold directly by banks often come with clear titles and completed ownership transfers, reducing risks for buyers [10]. - Banks typically price these properties significantly lower than market rates, with discounts starting at 20% and sometimes reaching 50% [10][12]. - In major cities, bank-listed properties are generally priced about 15% below market value, while in lower-tier cities, discounts can reach 30% [12][19]. Group 3: Market Impact and Consumer Considerations - The aggressive pricing strategies of banks may lead to a downward spiral in property values, particularly in weaker markets [21][23]. - Consumers are advised to conduct thorough inspections and verify property conditions and outstanding fees before purchasing [14][16]. - The phenomenon of banks selling properties is not expected to trigger a significant overall decline in housing prices, but localized impacts may occur [16][19]. Group 4: Broader Implications for the Real Estate Market - The current situation reflects a shift in the perception of real estate as an investment, emphasizing the need for rational decision-making among potential buyers [23][24]. - The ongoing sales by banks may serve as a lesson in economic realities, highlighting that properties are primarily for living rather than solely for investment [24].