Core Viewpoint - Xiaomi has made significant strides in the automotive industry since its entry, showcasing impressive performance with its car models and innovative customization services [2][5]. Group 1: Xiaomi's Automotive Performance - Xiaomi's founder Lei Jun described the company's automotive journey as "vibrant," highlighting the successful launch of models like SU7 and YU7, which have set industry records in order numbers [2]. - The introduction of the YU7 customization service aims to democratize high-end bespoke services previously reserved for luxury brands, making them accessible to a broader audience [2][7]. Group 2: Customization Services - The customization service offers 26 personalized configurations, including new paint colors and interior options, with a focus on unique craftsmanship [3][4]. - Xiaomi has launched five new custom paint colors and plans to design 100 paint options over the next three years in collaboration with BASF and PPG [3]. - The service includes high-end features such as dual-layer lacquer and hand polishing, comparable to luxury brands like Rolls-Royce and Bentley [4]. Group 3: Market Positioning and Strategy - Xiaomi's customization service targets consumers in the 300,000 to 500,000 yuan price range, aiming to provide luxury experiences to a wider demographic [7]. - The service is currently in a trial phase, with a limited monthly order capacity of 40 vehicles, and is available only for high-end models YU7 Max and SU7 Ultra [5][7]. - The pricing strategy includes a minimum customization spend of 100,000 yuan and an 80,000 yuan deposit, reflecting the service's premium nature [5]. Group 4: Industry Context and Trends - The automotive customization market is evolving, with many manufacturers introducing various modification kits to meet growing consumer demand for personalization [9]. - The rise of consumer interest in vehicle customization is linked to a broader shift in automotive culture, where ownership is increasingly about individual expression [11]. - Regulatory support for the automotive modification industry is increasing, with government initiatives aimed at fostering a conducive environment for customization and related services [12]. Group 5: Challenges and Future Outlook - Despite the potential for growth, the aftermarket modification sector faces challenges such as regulatory oversight and varying technical capabilities among service providers [13]. - Establishing a comprehensive regulatory framework for automotive modifications is essential for the industry's sustainable development [13].