汽车改装

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地方政策再次支持汽车改装,距离形成改装“大市场”还有多远?
Zhong Guo Qi Che Bao Wang· 2025-07-07 08:57
Core Viewpoint - The automotive modification market in China is experiencing significant growth, driven by policy support and increasing consumer demand for personalized and diversified vehicle options [5][6][10]. Policy Support - The implementation of the "Fujian Province Consumption Promotion Special Action Implementation Plan" emphasizes the promotion of automotive modification and related aftermarket consumption [3]. - National and local policies have been introduced to extend the automotive consumption chain, encouraging the development of automotive modification, leasing, and other related markets [5][6]. - The Ministry of Commerce and other departments have issued guidelines to promote the orderly development of automotive modification, indicating a clear direction for the industry [5][10]. Market Trends - Automotive modification projects such as film application, body color change, and audio system upgrades account for 85% of the domestic automotive modification market [5]. - The demand for high-end customization services is increasing, particularly among younger consumers who seek individuality in their vehicles [6][11]. - The automotive aftermarket is expanding, with the market size projected to exceed 120 billion yuan by 2024, reflecting a year-on-year growth of nearly 15% [11]. Regulatory Framework - Consumers are often unaware of the regulations surrounding automotive modification, which include restrictions on color changes and the installation of exterior kits [7][9]. - Compliance with safety standards and legal requirements is essential for ensuring safe modifications and preventing illegal alterations [9][10]. Industry Challenges - The automotive modification market faces challenges such as outdated regulations, a lack of standardized practices, and difficulties in quality assurance and certification [10]. - There is a need for comprehensive regulations and standards to govern the modification market, which could be informed by successful international practices [10][11]. Future Outlook - A well-regulated automotive modification market could lead to the emergence of specialized high-performance parts and financial products tailored for modified vehicles [11]. - The integration of automotive modification with tourism and cultural industries presents new business opportunities, enhancing the overall automotive ecosystem [11].
向“好玩”再进一步,ID.3 GTX套件款正式上市
Xin Lang Cai Jing· 2025-06-16 11:11
Group 1 - SAIC Volkswagen held the fourth ID.Festival in Guangzhou with the theme "ONLY ID." celebrating the launch of the ID.3 GTX package model [2] - The ID.3 GTX package model is available in two versions: the outstanding version priced at 137,388 yuan and the extreme intelligent version at 144,888 yuan, with the first 50 buyers receiving a limited edition car cover [3] - The ID.3 GTX package model emphasizes a sporty design, featuring a unique GT style with a special color "GT Red" and various aesthetic enhancements [5] Group 2 - The ID.3 GTX package model includes additional features compared to the ID.3 2025 smart version, such as full LED matrix headlights and heated front seats in the outstanding version, while the extreme intelligent version adds AR-HUD smart navigation [7] - The ID.Festival took place in a region known for its modification culture, gathering 100 ID. car owners and their vehicles, with various personalities sharing their car stories in a talk show format [8] - The event showcased creative modified cars from the ICC car owner club and introduced the first official modified concept car from SAIC Volkswagen, enhancing the modification culture atmosphere [10] Group 3 - The introduction of the ID.3 GTX package model and the launch of several official modified concept cars indicate SAIC Volkswagen's intention to lead in the modification ecosystem, aiming to create a platform for personalization [12]
618购车盛宴开启!南京依维柯携重磅福利来袭
Zhong Guo Qi Che Bao Wang· 2025-06-13 08:21
蝉鸣渐起,年中已至,属于爱车族的狂欢来袭——南京依维柯618年中大促正式启动,聚星、得意、欧胜三大车型组团搞事情!即日起至6月30日,限量 特价车8.99万起,得意A37爆款车仅9.99万元起,全系限时送动力总成终身延保,更有现金直降、金融贴息、置换豪礼等多重硬核福利,让用户购车"依价到 位",无论是追求舒适出行的家庭用户,还是注重效率的物流从业者,都能在这次活动中找到心仪之选,拼手速的时候到了,晚一步好车就被别人截胡啦! 聚星:创业青年的移动工作室 想搞移动咖啡车、露营装备店?选聚星直接赢在起跑线,风刃型面设计和流光车身,LED 自动感应大灯和巨幕全景侧窗,开出去玩保准是出片的拍照 搭子;2-9 座百变座椅布局,多种轴距,多种顶高随心选,空间大且灵活多变;咖啡机、露营桌椅、小型展架统统塞得下,车内空间秒变操作台。 欧胜:改装玩家的全能担当 喜欢玩房车、搞改装的车友们有福了,欧胜的非承载式车身结构,强度高、重量轻,改装潜力大;F1铂金动力链、3.0T发动机配采埃孚8AT,动力输出 叫一个强劲;最大可达16.7m³的空间加装各类专业设备;后双胎+空气悬架版本更是改装黄金配置,载重不压塌,走烂路悬架自动调硬,避免 ...
小米汽车事件或是改装行业的“矫正器”
Zhong Guo Qi Che Bao Wang· 2025-05-28 00:41
当一辆百万元级豪车从你身边经过,你的目光会自然而然地聚焦在它身上。但其实不需付出超百万元的代价,几万元、十几万元的车经过改装 之后,也能呈现出相同的效果。 小米改装事件不仅引发了消费者对其品牌的信任危机,不少车主还会问:难道官方改装也不值得信任了吗? 不过小米汽车事件也反映出即便是官方改装,也可能出现成本与溢价不透明,关键技术表述不准确,存在宣传话术误导的问题。对于高价的改装套件缺 少成本体系参照,造成了用户发现高价改装件的实际效用与宣传落差后,可能触发连锁负面舆情,给品牌和市场带来失信影响。 江南模塑汽车零部件公司副总经理李婷告诉记者,我国汽车改装产业正处于政策松绑、消费升级的双重红利期,正处于从"灰色地带"转向合规市场的发 展阶段。小米事件并非汽车改装的"终结者",而是行业的"矫正器"。 近两年,可以看到更多车企参与到汽车改装的板块中来。李婷分析,原因有如下几点。首先是政策引导,目前政府大力倡导汽车后市场发展,并出台了 一系列促进市场发展的政策及措施。明确将"延伸汽车消费链条,拓展汽车改装、租赁等后市场"作为重点方向。 第二是品牌差异化竞争需求。虽然各车企的品牌发布会都极力强调着自己的与众不同,但是从用户 ...
8万级越野爆改出圈!吉利牛仔带来全网最强“官方整活”
Qi Lu Wan Bao· 2025-05-25 04:05
齐鲁晚报·齐鲁壹点记者 戚淑军 与此同时,为进一步满足用户玩车需求,吉利牛仔还官宣成立"吉利汽车改装俱乐部",旨在为改装爱好者搭建开放、 共享的专业交流平台。俱乐部将组织车友聚会、改装案例分享、专业培训等活动,构建零门槛玩车生态,让更多用户 能体验"个性化玩车"的潮流生活方式。 吉利牛仔是吉利专为年轻用户打造的"8万级唯一燃油潮流轻越野SUV",具备"好飒、好玩、好自由"三大优势,没有里 程焦虑,可城可野可远方。造型方面,其采用全新潮流越野方盒子造型设计,全系标配潮野双色车身,颜值既硬派又 潮流。智能方面,其全系配备14.6英寸中控大屏、Flyme Auto智能座舱系统、LED大灯、星空全景天幕、540°全景影 像、主驾6向电动调节、手机蓝牙智慧钥匙、手机APP远程控制等10多项越级配置,实现油电智能平权。动力方面,其 采用1.5TD+7DCT黄金动力组合+后多连杆独立悬挂,带来强劲动力与越级操控性能。 吉利牛仔以颜值硬派时尚、智能颠覆同级、驾控轻松自如、配置越级丰富和价格极具诚意等五大特性,充分满足用户 日常家用和户外轻旅等多场景用车需求,为喜欢越野、担心补能焦虑的用户,提供一个全新出行选择。 作为吉利品牌 ...
汽车个性化时代到来,国外改装车生意为何火爆?
Zhong Guo Qi Che Bao Wang· 2025-05-21 05:27
Core Insights - The global car modification market is experiencing significant growth, driven by evolving policies, cultural acceptance, and technological advancements [4][6][8] - The U.S. car modification market reached $46 billion in 2019 and is projected to grow to $58 billion by 2025, highlighting a robust DIY culture among car owners [4][6] - Countries like Germany and Japan have developed comprehensive frameworks for car modifications, balancing safety regulations with innovation [4][8] Policy Framework - Many countries have established detailed regulations for car modifications to ensure safety while promoting consumer innovation [4][7] - The EU mandates frequent vehicle inspections to ensure compliance with modification standards, while New York extends enforcement to modification shops [4] - Singapore employs a dual regulatory system combining technical monitoring and legal constraints to create a clear path for legal modifications [4] Market Development - The U.S. boasts over 10,000 modification parts manufacturers and 2 million workers, providing a full range of services from engine upgrades to suspension modifications [5] - The global car modification market is becoming a vibrant segment of the automotive aftermarket, particularly in regions with older vehicle populations [6] - E-commerce platforms like eBay are facilitating global procurement, contributing to the rapid growth of the modification industry [6] Cultural Influence - In the U.S., car modification transcends mechanical upgrades, serving as a means for owners to express individuality [4][7] - Germany is known for high-performance modifications, with brands like ABT and Brabus focusing on enhancing vehicle capabilities [7] - Japan's modification culture emphasizes local characteristics and performance, supported by a network of modification brands and small shops [8] Lessons Learned - The U.S. regulatory approach emphasizes safety while allowing reasonable innovation, creating a dynamic market environment [7] - Germany's focus on precision and collaboration with manufacturers enhances the quality and safety of modifications [7] - Japan integrates modification culture with motorsport, fostering a unique ecosystem that drives technological advancements [8]