Core Viewpoint - Anta Group is reportedly set to acquire the Reebok brand from Authentic Brands Group, having completed the capital contribution process, although Anta has not officially confirmed these market rumors [1] Group 1: Company Background - Reebok was established in 1958 and was once the third-largest sports brand globally, with a product range that includes athletic shoes, apparel, and fitness gear [1] - In 2006, Adidas acquired Reebok for $3.8 billion to enhance its competitive stance against Nike [1] - Following the acquisition, Reebok's performance declined, leading to its sale by Adidas to ABG for $2.5 billion in 2021 [1] Group 2: Market Context - The acquisition of Reebok is part of a broader trend in the sportswear industry where major brands are consolidating to strengthen their market positions [1] - The previous sale of other brands like Rockport, CCM Hockey, and Greg Norman by Adidas for €400 million indicates a strategic shift in brand management within the industry [1]