Core Viewpoint - Ferrero's product, the "Golden Ball," has faced significant consumer backlash due to misleading packaging that suggests a fuller product than what is actually contained, leading to accusations of deceptive marketing practices [3][5][9]. Group 1: Consumer Complaints - Multiple consumers reported that the Ferrero "Golden Ball" chocolate gift box appears to be full but is actually hollow, resulting in disappointment and feelings of being misled [3][5]. - A consumer from Beijing expressed embarrassment after gifting the product, highlighting the stark contrast between the product's visual appeal and its actual contents [5][9]. - Complaints on social media have labeled the product as "air chocolate," with consumers questioning the value of the product given its high price of 60 yuan [8]. Group 2: Company Response - Ferrero's customer service stated that the hollow design of the product was not intended to mislead consumers, asserting that all relevant product information is disclosed according to national regulations [9][10]. - The company acknowledged the complaints but indicated that they do not currently have a policy for refunds or compensation for such misunderstandings [9][10]. Group 3: Company Background - Ferrero, founded in 1946 in Italy, has expanded globally, operating in over 50 markets with 41 production facilities and employing over 50,000 people [10]. - The company established its presence in China in 2007 and opened its first factory in Hangzhou in 2015, which also exports to over 20 markets [10]. - In the 2024/2025 fiscal year, Ferrero reported a revenue increase of 4.6%, reaching 19.3 billion euros [10]. Group 4: Food Safety Issues - Ferrero has faced scrutiny over food safety, including incidents where consumers reported finding foreign objects in their chocolates, leading to a significant number of complaints [11][18]. - The company has previously been involved in a salmonella outbreak, prompting recalls of certain products produced at its Belgian factory [18]. - Consumer complaints on platforms like Black Cat have highlighted issues such as finding live insects and poor customer service regarding product quality [18].

Group 1 - Ferrero Group's Kinder brand launched a new milk candy "Miaozi Le Jiao" in Guangzhou, marking its entry into the South China market and expanding its product line in the packaged sweets sector [1][11] - China is one of the global debut markets for "Miaozi Le Jiao," reflecting Ferrero's confidence in the Chinese market and its commitment to delivering high-quality products to consumers [1][11] - The Kinder brand, established in 1968, focuses on providing joy and companionship to children and families, with a philosophy of "small deliciousness, full of care" [1][11] Group 2 - "Miaozi Le Jiao" features a chewy outer layer with a rich filling available in milk and cocoa flavors, containing 12%-13% dairy content, and is designed to provide a delightful taste experience [5] - The candy is shaped like a "small milk drop," appealing to children's aesthetics and promoting parent-child interaction [5] - The product adheres to high-quality standards with traceable milk sources and strict quality control throughout the production process [5] Group 3 - Ferrero's China General Manager, Zhang Suyi, emphasized that the launch of "Miaozi Le Jiao" represents the company's commitment to innovation and expanding product boundaries [11] - The company aims to provide consumers with a richer selection and experience in the packaged sweets category, driven by innovation and craftsmanship [11] - Ferrero has been present in China since the 1990s and has established a strong connection with local consumers, launching several well-known brands and products [12]