文 | 《 BUG 》栏目 闫妍 " 60 元的费列罗大金球，拳头大小的包装，打开后全是空气？！" 在情人节这个"糖分"很高的节日，鲜花和巧克力带来的甜蜜氛围里，一则则关于费列罗的 消费者投诉却在社交平台上迅速发酵。 多位消费者反映，费列罗旗下金色球状巧克力礼盒存在"货不对板""关键信息披露不透 明""包装误导消费者"等问题：看似饱满的巧克力大金球，打开后却是空心，实际巧克力含 量远小于包装给人的视觉预期。 包装预期与实际价值严重不符，费列罗是否有意隐藏产品关键信息？费列罗人工客服 称，"这并非有意为之，已按照国家相关规定明确标注了产品相关信息。"针对为何未在产 品醒目位置提示"空心"这一消费者高度关注的关键信息，客服强调虽未直接标明产品为空 心，"我们标注了产品克重和具体成分。" 更让她感到气愤的是，费列罗产品外包装上并未以任何形式直接提示"空心"这一关键信 息。产品名称标注为"费列罗榛果牛奶巧克力制品"，包装主视觉也无法完全看清其内部结 构。 "最后我们是在包装背面的一个粘贴标签下面，才发现'香浓巧克力外壳'这一描述。如果不 拆开整个包装、不刻意去翻找，根本没人能注意到，因为那个位置完全是被遮挡住的，你在 ...

Group 1 - Ferrero Group's Kinder brand launched a new milk candy "Miaozi Le Jiao" in Guangzhou, marking its entry into the South China market and expanding its product line in the packaged sweets sector [1][11] - China is one of the global debut markets for "Miaozi Le Jiao," reflecting Ferrero's confidence in the Chinese market and its commitment to delivering high-quality products to consumers [1][11] - The Kinder brand, established in 1968, focuses on providing joy and companionship to children and families, with a philosophy of "small deliciousness, full of care" [1][11] Group 2 - "Miaozi Le Jiao" features a chewy outer layer with a rich filling available in milk and cocoa flavors, containing 12%-13% dairy content, and is designed to provide a delightful taste experience [5] - The candy is shaped like a "small milk drop," appealing to children's aesthetics and promoting parent-child interaction [5] - The product adheres to high-quality standards with traceable milk sources and strict quality control throughout the production process [5] Group 3 - Ferrero's China General Manager, Zhang Suyi, emphasized that the launch of "Miaozi Le Jiao" represents the company's commitment to innovation and expanding product boundaries [11] - The company aims to provide consumers with a richer selection and experience in the packaged sweets category, driven by innovation and craftsmanship [11] - Ferrero has been present in China since the 1990s and has established a strong connection with local consumers, launching several well-known brands and products [12]