文 | 《 BUG 》栏目 闫妍 " 60 元的费列罗大金球，拳头大小的包装，打开后全是空气？！" 在情人节这个"糖分"很高的节日，鲜花和巧克力带来的甜蜜氛围里，一则则关于费列罗的 消费者投诉却在社交平台上迅速发酵。 多位消费者反映，费列罗旗下金色球状巧克力礼盒存在"货不对板""关键信息披露不透 明""包装误导消费者"等问题：看似饱满的巧克力大金球，打开后却是空心，实际巧克力含 量远小于包装给人的视觉预期。 包装预期与实际价值严重不符，费列罗是否有意隐藏产品关键信息？费列罗人工客服 称，"这并非有意为之，已按照国家相关规定明确标注了产品相关信息。"针对为何未在产 品醒目位置提示"空心"这一消费者高度关注的关键信息，客服强调虽未直接标明产品为空 心，"我们标注了产品克重和具体成分。" 更让她感到气愤的是，费列罗产品外包装上并未以任何形式直接提示"空心"这一关键信 息。产品名称标注为"费列罗榛果牛奶巧克力制品"，包装主视觉也无法完全看清其内部结 构。 "最后我们是在包装背面的一个粘贴标签下面，才发现'香浓巧克力外壳'这一描述。如果不 拆开整个包装、不刻意去翻找，根本没人能注意到，因为那个位置完全是被遮挡住的，你在 ...

Core Insights - The article discusses the emergence of a significant market for "food toys," driven by the integration of IP (intellectual property) into food products, appealing to children and young consumers [2][3] - The market for IP food toys is projected to grow from 11.5 billion yuan in 2024 to 30.5 billion yuan by 2029, with a compound annual growth rate of 20.9% [3] Company Highlights - JinTian Animation has submitted an IPO application, projecting a revenue of 877 million yuan in 2024, a nearly 50% increase from 2022, and a net profit of 70.04 million yuan in the first half of 2025 [2] - JinTian's flagship product, "Ultraman Egg," has sold 70 million units, indicating strong market demand, particularly in lower-tier markets [2] - The company has established partnerships with major IPs like Ultraman and My Little Pony, leveraging over a decade of experience in the production and sales chain [2] Market Trends - The food toy market is characterized by a trend towards "IP + food," with various companies, including Pop Mart and Bandai Namco, entering the space [3][4] - The growth of the food toy sector is attributed to the booming IP economy and the expansion of new sales channels, which are crucial for rapid sales growth [4][5] - The rise of discount and instant retail channels has been pivotal for companies like Ferrero, which reported over 8% revenue growth by targeting these channels [8][9] Channel Dynamics - The success of food toy companies heavily relies on channel strategies, with a shift towards direct sales and partnerships with large retail chains [9][10] - The rapid expansion of discount retail stores has significantly benefited the food toy market, with a notable increase in the number of stores in recent years [10] - Companies that adapt to channel dynamics and consumer behavior are more likely to succeed in the competitive landscape of food toys [10][11] Competitive Landscape - The food toy market is becoming crowded, with many traditional food manufacturers and IP companies entering the space, leading to increased competition [3][12] - The article highlights that while food toys and collectible toys share similarities, they differ fundamentally in consumer engagement and product lifecycle [11][12] - Major food brands with established supply chains and marketing capabilities are likely to dominate the food toy market, as smaller players struggle to build brand recognition [12][13]

Group 1 - The event titled "Sweet Factory Tour: Ferrero Hangzhou Factory Study" is scheduled for September 11, 2025, from 9:30 AM to 5:00 PM [3] - The event aims to explore the advanced cleaning management and hygiene design in food production, emphasizing quality and safety [1][4] - Participants will have the opportunity to observe the chocolate production process and learn about high-standard control from raw materials to finished products [1] Group 2 - The agenda includes various presentations from industry experts, covering topics such as improving hygiene design levels, Ferrero's hygiene design practices, and ESG practices at the factory [4] - The event will feature a Q&A session and a closing summary to facilitate interaction and knowledge sharing among participants [4] - The China Food Health Seven Star Alliance, which organizes the event, aims to promote food safety and share best practices within the industry [5] Group 3 - Ferrero has been present in China since the 1990s, with the establishment of its first factory in Hangzhou in 2015 to enhance product freshness and quality for Chinese consumers [6] - The company adheres to a sustainable strategy focusing on environmental protection, responsible sourcing, and community empowerment [6] - Ferrero's products include globally recognized brands such as Ferrero Rocher, Kinder Chocolate, and Nutella, catering to both domestic and international markets [6]

Core Viewpoint - The article emphasizes the importance of clean management and sanitary design in food production as the core to ensuring quality and safety, highlighting an upcoming event at Ferrero's Hangzhou factory to explore these practices [3][9]. Event Details - The event titled "Sweet Factory Tour: Ferrero Hangzhou Factory Study" is scheduled for September 11, 2025, at Ferrero's Hangzhou factory [5]. - The agenda includes opening remarks, factory introductions, and several thematic presentations focusing on hygiene design, food safety, and sustainability practices [5][6]. Key Presentations - Presentations will cover topics such as improving hygiene design levels, Ferrero's specific hygiene design practices, and the company's ESG (Environmental, Social, and Governance) practices [6]. - Notable speakers include representatives from EHEDG and Ferrero, who will share insights on food safety and quality management throughout the production chain [6][9]. About Ferrero China - Ferrero entered the Chinese market in the 1990s and established its first factory in Hangzhou in 2015, which not only serves local consumers but also exports to over 20 markets [10]. - The company adheres to a sustainable strategy focusing on environmental protection, responsible sourcing, and community engagement through initiatives like the "Kinder Joy of Moving" program [10].

Group 1 - Ferrero Group's Kinder brand launched a new milk candy "Miaozi Le Jiao" in Guangzhou, marking its entry into the South China market and expanding its product line in the packaged sweets sector [1][11] - China is one of the global debut markets for "Miaozi Le Jiao," reflecting Ferrero's confidence in the Chinese market and its commitment to delivering high-quality products to consumers [1][11] - The Kinder brand, established in 1968, focuses on providing joy and companionship to children and families, with a philosophy of "small deliciousness, full of care" [1][11] Group 2 - "Miaozi Le Jiao" features a chewy outer layer with a rich filling available in milk and cocoa flavors, containing 12%-13% dairy content, and is designed to provide a delightful taste experience [5] - The candy is shaped like a "small milk drop," appealing to children's aesthetics and promoting parent-child interaction [5] - The product adheres to high-quality standards with traceable milk sources and strict quality control throughout the production process [5] Group 3 - Ferrero's China General Manager, Zhang Suyi, emphasized that the launch of "Miaozi Le Jiao" represents the company's commitment to innovation and expanding product boundaries [11] - The company aims to provide consumers with a richer selection and experience in the packaged sweets category, driven by innovation and craftsmanship [11] - Ferrero has been present in China since the 1990s and has established a strong connection with local consumers, launching several well-known brands and products [12]