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Core Viewpoint - The hairdressing industry is facing significant challenges, with many shops closing down due to changing consumer preferences and poor business practices [4][11][30]. Group 1: Industry Overview - The hairdressing industry has seen over 180,000 businesses shut down between 2022 and mid-2024 [11]. - The once-thriving hairdressing market, which peaked with nearly 1.144 million shops in 2021, is now experiencing a downturn [20]. - The average price for haircuts has increased, with male customers paying an average of 95 yuan and female customers 137 yuan in 2020, reflecting a 26.4% rise in customer spending [22]. Group 2: Consumer Behavior - Consumers are increasingly dissatisfied with traditional hairdressing services, leading to a rise in alternative options such as quick-cut services, which have seen a 200% increase in the number of shops by April 2025 [44]. - There is a growing trend of individuals opting to cut their hair at home, with sales of hairdressing tools increasing by 133% last year [44]. Group 3: Business Practices - Many hairdressing shops have adopted aggressive sales tactics, leading to customer frustration and a decline in repeat business [33][35]. - The lack of transparency in pricing and services has resulted in negative consumer experiences, with reports of significant price discrepancies during payment [37][40]. - The industry is plagued by a focus on upselling and membership cards, which has eroded trust between customers and service providers [40][41]. Group 4: Future Directions - To survive, hairdressing businesses must return to core service values and avoid manipulative sales tactics, focusing instead on customer needs and transparent pricing [46][55]. - Successful examples, such as the "Xiao Hua Hairdressing Shop," demonstrate that personalized service and clear pricing can attract customers back to traditional hairdressing [47][48]. - The industry must innovate and adapt to changing consumer expectations, either by offering genuine value or by providing high-quality, specialized services [54][56].