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“冷”商机撞上“热”天气
Xiao Fei Ri Bao Wang· 2025-08-06 02:52
Group 1: Cool Economy and Water Sports - The ongoing high temperatures have boosted the "cool economy," with water activities becoming a popular leisure choice [1] - Water sports have led to a surge in sales of water equipment, with various regions innovating in product offerings [1] Group 2: Swimming Suit Industry in Xingcheng - Xingcheng, a coastal city with a population of less than 500,000, is renowned for its swimming suit industry, producing 25% of the global market share [1] - There are approximately 1,300 swimming suit manufacturers in Xingcheng, with an annual output value of around 15 billion yuan, accounting for over 40% of the domestic market [1] - Xingcheng has pursued a global strategy, acquiring seven overseas R&D companies, with 80% of local firms owning their own brands [1] Group 3: Water Equipment in Zhejiang - Consumers are increasingly purchasing personal water sports equipment, leading to a 50% increase in production targets for a local kayak manufacturer [2] - The weight of blow-molded kayaks has decreased by 30%, with prices dropping by about 30% to between 399 yuan and 799 yuan [2] - In Yiwu, sales of inflatable water products are thriving, with one popular model selling around 10,000 units monthly [2] Group 4: Upgraded Water Toys in Guangdong - In Chenghai, Guangdong, companies are integrating technology and trends into water toys, with electric water guns making up 60% of last year's production [3] - Local manufacturers are enhancing product durability by using non-toxic, eco-friendly materials, improving impact resistance by 50% [3] - The market for water toys is experiencing increased demand, with companies reporting a rise in orders for foam guns and other related products [3]
戏水消暑打开新商机(中国消费向新而行·关注夏日消费)
Ren Min Ri Bao· 2025-07-22 21:50
泳装卖得好企业补单忙 本报记者刘洪超 ——编者 辽宁兴城 辽宁兴城斯达威泳装产业园内,机器轰鸣声与布料摩擦声交织。自动铺布机将色彩斑斓的面料层层延 展,激光裁床精准切割,印花设备喷绘出不同样式的图案,一件件造型别致、风格各异的泳装从智能化 生产线下线,发往各地。 "按照惯例,我们一般冬季生产备货。6月到8月本是生产淡季,但今年泳装卖得好,不少企业忙着补单 呢。"斯达威泳装董事长张东元告诉记者。 这家占地2万多平方米的企业,年产泳装超300万件。"在用料方面,我们注重采用具有耐氯性强、速干 性好、亲肤环保、抗紫外线等特点的新型面料,同时,我们与多家设计公司合作,满足国内外消费者的 不同款式需求。"张东元说。 辽宁兴城,泳装产业加快智能化转型与全链条布局,推出"国潮"元素新产品;浙江宁波,皮划艇企业创 新生产工艺、丰富产品功能,满足消费者个性需求;广东澄海,企业凭借柔性制造和环保材料,戏水玩 具炫酷升级……炎炎夏日,亲水游玩,成为不少人青睐的休闲方式。相关装备产销两旺,各地依托差异 化优势,瞄准水上新商机。 在位于兴城市河东路的泳装商贸城,集聚了上百家泳装批发销售门店。一家店里,来自山东烟台的顾客 齐丽正在与店主 ...