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中国消费向新而行·关注夏日消费丨戏水消暑打开新商机
Xin Hua Wang· 2025-08-12 05:42
Swimwear Industry in Liaoning Xingcheng - The swimwear industry in Liaoning Xingcheng is experiencing a surge in demand, with many companies busy restocking despite the usual summer production lull [3] - The Stawell swimwear company produces over 3 million swimwear items annually, focusing on new materials that are chlorine-resistant, quick-drying, skin-friendly, and UV-resistant [3] - The swimwear industry in Xingcheng has around 1,300 production enterprises, with an annual output of approximately 190 million pieces, generating an annual output value of about 15 billion yuan, capturing over 40% of the domestic market share and over 25% of the international market share [5] Kayak Industry in Zhejiang Ningbo - The kayak industry in Zhejiang Ningbo is innovating with new products, such as a foot-pedal kayak designed for family use, which is faster than traditional models [7] - The production efficiency of kayaks has improved significantly, with production time reduced from 1 hour to 6 minutes due to the transition to a more efficient manufacturing process [7] - The demand for water sports equipment is rising, with kayak production reaching 25,000 units in the first half of the year, marking a 20% increase year-on-year [8] Water Toy Industry in Guangdong Chenghai - The water toy industry in Guangdong Chenghai is leveraging flexible manufacturing and eco-friendly materials to enhance product offerings, such as electric water guns that are increasingly popular [9] - The production cycle for toys has been shortened, with some products going from design to shipment in just three weeks, and monthly sales for certain items reaching 500,000 units [11] - The market for water guns is expanding beyond children to include young adults, with a 20% increase in production capacity for products targeting this demographic [12]
戏水消暑打开新商机(中国消费向新而行·关注夏日消费)
Ren Min Ri Bao· 2025-07-22 21:50
泳装卖得好企业补单忙 本报记者刘洪超 ——编者 辽宁兴城 辽宁兴城斯达威泳装产业园内,机器轰鸣声与布料摩擦声交织。自动铺布机将色彩斑斓的面料层层延 展,激光裁床精准切割,印花设备喷绘出不同样式的图案,一件件造型别致、风格各异的泳装从智能化 生产线下线,发往各地。 "按照惯例,我们一般冬季生产备货。6月到8月本是生产淡季,但今年泳装卖得好,不少企业忙着补单 呢。"斯达威泳装董事长张东元告诉记者。 这家占地2万多平方米的企业,年产泳装超300万件。"在用料方面,我们注重采用具有耐氯性强、速干 性好、亲肤环保、抗紫外线等特点的新型面料,同时,我们与多家设计公司合作,满足国内外消费者的 不同款式需求。"张东元说。 辽宁兴城,泳装产业加快智能化转型与全链条布局,推出"国潮"元素新产品;浙江宁波,皮划艇企业创 新生产工艺、丰富产品功能,满足消费者个性需求;广东澄海,企业凭借柔性制造和环保材料,戏水玩 具炫酷升级……炎炎夏日,亲水游玩,成为不少人青睐的休闲方式。相关装备产销两旺,各地依托差异 化优势,瞄准水上新商机。 在位于兴城市河东路的泳装商贸城,集聚了上百家泳装批发销售门店。一家店里,来自山东烟台的顾客 齐丽正在与店主 ...