Core Viewpoint - The collaboration between Bright Dairy's ice cream and Shanghai Soap's Fenghua on May 20, 2025, marks a significant cross-industry partnership aimed at creating a unique cultural experience that blends urban memory with contemporary creativity [2][10]. Group 1: Event Overview - The event titled "Flower Blooms to See Brightness" takes place at the romantic landmark Sweet Love Road in Shanghai, showcasing a fusion of two iconic brands [2][5]. - The initiative aims to evoke emotional connections and social responsibility through immersive consumer experiences and cultural rituals [5][11]. Group 2: Creative Engagement - Three creative scenes at the event enhance consumer engagement, including a "Love Announcement Board" where participants can express their love messages, fostering social media interaction [7][11]. - The introduction of a unique "Cold Aroma Matrix" by Shanghai Soap allows consumers to experience a blend of ice cream and fragrance, enhancing brand memory and product experience [9][11]. Group 3: Brand Collaboration - The partnership represents a deep restructuring of the old brand ecosystem, focusing on customized products that cater to modern consumer experiences [11][13]. - The collaboration creates a closed-loop model of "IP empowerment - scene innovation - user sedimentation," enhancing market competitiveness for both brands [11][15]. Group 4: Cultural and Economic Impact - The cross-industry collaboration serves as a new practical example for revitalizing national brands, transforming historical heritage into experiential cultural symbols [13][15]. - The innovative approach of combining different product categories meets the demands of young consumers for personalized and engaging experiences [13][16]. Group 5: Future Directions - Bright Dairy plans to continue exploring the "national trend brand symbiosis" model, aiming to expand development opportunities for traditional brands [16].