Workflow
兔爷
icon
Search documents
老字号和潮流文创共聚“湾里YOUNG购市集”打造消费新场景
Xin Lang Cai Jing· 2026-02-19 12:44
中新网北京2月19日电 当民俗技艺邂逅新锐文创,一场跨越时光的岁时雅集"湾里YOUNG购市集"正在 北京城市副中心潮流地标"湾里·王府井WellTown"举行。 据了解,"湾里YOUNG购市集"春节不打烊,将一直持续至2月23日。(完) 本次市集由北京市经济和信息化局、通州区人民政府支持,北京宋庄投资发展有限公司主办,汇聚20家 北京工艺美术企业,涵盖景泰蓝、牙雕、玉雕、雕漆、花丝镶嵌等"燕京八绝"技艺,以及兔爷、绢人、 脸谱等熟悉的"老北京味道",以及新锐潮流文创系列,超500个品类的时尚精品为市民游客打造一个兼 具文化底蕴与城市烟火的新春文化消费新场景。 大年初二下午,"湾里·王府井WellTown"一层的悬水之境人头攒动。摊位被巧妙地打造成红、黄、蓝、 绿、粉五组"礼盒"造型。市集入口处,一匹粉红色的骏马昂首挺立,仿佛在热情地迎接每一位到来的客 人。商家更是将传统工艺与马年元素融合。北京冬奥会吉祥物"冰墩墩"也摇身一变,成为可爱的"马墩 墩":它头戴马儿头饰,手拿马儿手办,化身摆件、徽章、毛绒玩具、冰箱贴、钥匙扣等丰富多样的产 品样式。 主办方相关负责人表示,在活动筹备过程中从产品筛选、展位规划、氛围营 ...
北京城市副中心过大年,湾里YOUNG购市集精彩享不停
Xin Lang Cai Jing· 2026-02-15 12:40
【北京城市副中心过大年,湾里YOUNG购市集精彩享不停】#湾里##你好,副中心# 春节假期第一天, 当然要出来嗨!北京城市副中心再添新春好去处——2月15日,集聚潮流与传统的"湾里YOUNG购市 集",在湾里・王府井WellTown热闹开市。现场汇聚20家北京工艺美术企业,既有景泰蓝、牙雕、玉雕 等"燕京八绝"技艺,也有兔爷、绢人、脸谱等民艺特色工艺,更有马墩墩等潮流文创系列,超500个品 类的时尚精品吸引市民打卡、挑选。还有市民在游玩北京环球影城之后顺便来湾里继续嗨逛。此外,此 前已经亮相的漕运市集等特色活动依旧备受关注。请点击视频,查收现场精彩!(北京青年报记者 胡 莎 摄像 柴程 编辑 柴程 校对 杨波) ...
墨香伴岁 非遗添彩
Xin Lang Cai Jing· 2026-02-06 23:02
Core Viewpoint - The Capital Library is launching a series of cultural activities themed "Cloud Horse Viewing, Riding the Sea of Literature" during the 2026 Spring Festival, featuring nearly a hundred events including intangible cultural heritage workshops, lectures, exhibitions, and immersive experiences [1] Group 1: Cultural Activities - The Capital Library is initiating the Spring Festival with a series of intangible cultural heritage workshops, including the creation of gold foil calendars and Song brocade horse ornaments, aimed at conveying the cultural essence of traditional customs [2] - The Beijing City Library will host various intangible cultural heritage arts, such as paper-cutting courses and clay sculpture activities, allowing readers to engage with traditional art forms [2] - On the day of the Little New Year, readers can write Spring Festival couplets and the character "Fu" on-site, and participate in an ancient printing experience themed "Welcoming Spring with Galloping Horses" [2] Group 2: Online and Offline Engagement - An online reading activity titled "A Horse's Head Leading the Way: A Guide to Beijing-Tianjin-Hebei New Year Customs" will start on February 15, allowing readers to share insights and win a 500 yuan reading card [3] - A New Year music competition will be launched through the library's digital platform, featuring fun music puzzles for participants to win prizes [3] - On the first day of the Lunar New Year, the first 100 visitors to the library will receive a "New Year Blessing Bag" [3] Group 3: Lectures and Discussions - On February 21, folklorist Gao Wei will present a lecture on "The Chinese New Year Going Global," discussing the global significance of the Spring Festival as an intangible cultural heritage [4] - On February 22, a professor from Beijing Language University will explore the cultural significance of horse symbolism in Chinese civilization [4] - On February 26, a children's book editor will lead an immersive reading activity, combining listening, learning, and hands-on experiences [4] Group 4: Immersive Experiences - From the first to the fifth day of the Lunar New Year, the Beijing City Library will host a Spring Festival intangible cultural heritage market, featuring traditional folk activities such as rabbit figurine making and paper-cutting [5] - Daily performances of traditional arts, including Peking opera and shadow puppetry, will take place during the festival [5]