Group 1: Seasonal Products - Seasonal seafood, fruits, and fresh vegetables are abundantly available as the Spring Festival approaches, enriching the dining tables of the public [1] - In county-level agricultural wholesale markets, various citrus fruits such as sugar oranges and jelly oranges are being showcased [3] - The introduction of new strawberry varieties in Shandong's agricultural wholesale market has led to increased sales [5] Group 2: Agricultural Market Dynamics - Guangxi is a major production base for autumn and winter vegetables, with around 700 tons of agricultural products being transported daily to consumers [7] - The development of cold chain logistics has enabled a wider variety of fresh vegetables to reach markets quickly, ensuring same-day and next-day delivery [7] - The seafood trading center in Fuzhou is experiencing peak trading volumes, with high-end seafood sales, such as grouper and king crab, significantly increasing as the festival approaches [9] Group 3: Home Service Industry - The demand for home cleaning services is surging as families prepare for the Spring Festival, with orders for full-house cleaning increasing by 20% to 30% weekly [12][15] - Home service companies are adapting by offering new services like pet care and storage solutions, targeting younger consumers [14][17] - Digital services are becoming integral to the home service industry, allowing consumers to easily book cleaning services through various online platforms [22] Group 4: Winter Sports and Consumer Trends - The popularity of winter sports is rising, contributing to a boost in consumer spending as schools enter winter break [25] - Skiing winter camps are experiencing a surge in participation among youth, reflecting a growing interest in winter sports [27] - New urban night skiing facilities are being developed, making skiing more accessible to residents and enhancing local recreational options [30]

Core Viewpoint - The home cleaning service market is experiencing a surge in demand as families prepare for the upcoming Spring Festival, with various cleaning and pet care services gaining popularity among younger consumers [1] Group 1: Market Trends - The home service market is heating up as the Spring Festival approaches, with many families engaging in thorough cleaning as a traditional practice [1] - Orders for comprehensive cleaning services and appliance cleaning have significantly increased across various home service companies [1] Group 2: Consumer Preferences - New types of home services, such as item organization and pet care, are becoming increasingly popular among younger consumers [1]

"之前找家政都是靠朋友介绍，现在刷短视频就能看到家政公司的服务展示，直播里还能直接问价格、 预约时间，特别方便。"市民王女士告诉记者，她近 期通过短视频平台预约了全屋大扫除服务，从下单 到服务上门，全程线上沟通，省时又省心。业内人士表示，短视频和直播的广泛传播，不仅降低了家政 企业的宣传成本，让消费者能以更优惠的价格享受服务，还通过直观的服务展示，增强了消费者对家政 服务的信任度，有效提升了行业整体认可度。 距离2026年新春佳节尚有一个多月，兰州城内已悄然掀起 "辞旧迎新"的扫尘热潮。随着市民对居家清 洁需求的集中释放，当地家政市场提前进入全年旺季 ，订单量呈爆发式增长，用工紧俏成为行业普遍 现象。值得关注的是，今年家政服务行业迎来显著转型，抖音、快手、视频号等平台的直播预约、短视 频推广成为主流获客方式，为这一传统行业注入新的增长活力。 "从腊月初八开始，全屋大扫除、擦玻璃、油烟机清洗这些热门项目就基本排满了，现在想预约上门服 务得趁早。"兰州一家政公司客服人员介绍，当前单项家政服务如擦玻璃、家电清洗等，需至少提前一 天预约，而全屋清洁等综合性服务，预约周期已延长至两天以上，部分热门时段甚至出现 "一席难 ...