Core Insights - The article discusses the evolving trend of purchasing "new-style" New Year goods among young people in China, reflecting their changing lifestyles and values [1][3][4] - It highlights the shift in the responsibility of New Year shopping from older generations to younger ones, allowing for more personalized and modern choices [3][6] Group 1: Market Trends - Young consumers are increasingly opting for unique and personalized New Year goods, such as specialty food items and convenient services, indicating a shift in consumer preferences [1][4] - A survey by China Youth Daily shows that over 90% of respondents are preparing to buy "new-style" New Year goods, showcasing a significant market demand [1] Group 2: Intergenerational Communication - The process of young people taking over New Year shopping responsibilities fosters better communication and understanding between generations, as it allows for the introduction of new traditions and preferences [3][6] - The article emphasizes that new-style New Year goods serve as a medium for enhancing familial bonds and facilitating deeper conversations between parents and children [4][6] Group 3: Emotional Connection - The choice of New Year goods reflects young people's emotional states and their desire for connection with family, moving away from traditional items to those that resonate with their current lives [4][6] - The article suggests that the evolving nature of New Year goods is a response to the younger generation's need for recognition and understanding from their families [6]

Group 1 - The home service industry is experiencing a peak season before the holiday, leading to increased recruitment, training, and subsidies to address temporary labor shortages caused by workers returning home [1][9] - The demand for home appliance cleaning services has surged significantly, with one worker reporting a spike in orders starting in February [3] - Due to high order volumes and tight service supply, wages for home service workers have increased by 40% to 50% compared to normal rates [5] Group 2 - New consumption growth points in the home service sector include window cleaning, deep cleaning, and pet care services, with companies like JD Home Services planning to recruit 100,000 new employees across 110 cities [7] - There is a significant demand for urgent positions in Beijing, with a reported shortage of approximately 6,000 roles, including maternal and infant care, where monthly salaries can reach 13,000 yuan [9] - Training and subsidies are being enhanced by labor-exporting provinces to ensure a steady supply of workers, with programs like "Jing-Mong Labor Cooperation" facilitating the movement of workers to Beijing [11]

Core Viewpoint - The article highlights the changing consumer behavior in Shandong, where people are increasingly prioritizing cleanliness and service consumption as part of their New Year preparations, particularly in the context of home appliance cleaning [2][6]. Group 1: Changing Consumer Behavior - Consumers in Shandong are becoming more cleanliness-oriented, moving beyond surface cleaning to ensure thorough cleaning of kitchen appliances, including hoods and ducts [6]. - There is a noticeable shift in consumer perception regarding the cost of cleaning services; many now view spending on professional cleaning as a necessary investment for a healthy kitchen environment [6]. - The demand for cleaning services has diversified, with customers increasingly requesting comprehensive cleaning of multiple appliances, indicating a trend towards holistic home care during the New Year [6][7]. Group 2: Service Industry Insights - The service industry, particularly home appliance cleaning, has become an integral part of the New Year shopping experience for Shandong residents, reflecting a broader trend in service consumption [7]. - The article illustrates the busy schedule of service professionals, such as appliance cleaners, who experience a surge in demand leading up to the New Year, highlighting the seasonal nature of this service [3][5]. - The narrative emphasizes the satisfaction derived from customer interactions and the positive impact of service work on both the service provider's livelihood and the customers' festive experiences [5][7].

侯建峰的感受不是个例。随着春节临近，家政服务市场迎来订单量激增，部分项目已经爆单。 部分项目供不应求 2026.02. 03 本文字数：2006，阅读时长大约4分钟 作者 | 第一财经 陆涵之 "油烟机清洗的订单一直排到大年三十，根本忙不过来。"京东家政家电清洗师侯建峰节前的订单日程已经全部排满，他决定春节留岗以获得更高的收 入。 面对增长的需求，平台也给出了应对策略。2月2日，京东家政正式启动"百城双十万招募计划"，将在全国180座服务城市招募10万名保洁师、10万名家 电清洗师。 订单的增长也带来了保洁师收入的增长。仲作宇表示，近期保洁师人均收入环比近两周上涨约70%，同比去年同期上涨约25%。收入上涨明显主要源于 春节前需求上涨，劳动者提前回家过年双重因素导致平均订单价上涨。 仲作宇同时表示，为了应对增长的需求，公司已经做好保洁师的留岗准备，每个城市都有相应的储备。以上海为例，春节期间有超过100位保洁师留 岗，预计每位保洁师在春节期间都是满单状态，留岗保洁师的收入预计相较于日常增长50%。 多个平台的数据显示，近期保洁订单增长迅速。据京东家政数据显示，春节前高峰时段，擦玻璃、油烟机清洗等订单较日常增长 ...

本报讯（记者 解丽）北京青年报记者昨天从北京市人社局获悉，"北京家政"培训评价标准推行会暨"匠 心筑品质，服务暖万家"专项能力证书颁发仪式举行，为通过培训及考核的近2400名京东家政从业人员 颁发了家庭清洁和家电清洗两个职业方向的专项能力证书。据悉，今年"北京家政"将推动1.5万从业人 员持证服务。 在活动现场，人社部门负责同志为20名家政从业人员代表颁发了"北京家政"专项能力证书。家政从业人 员代表郭菲菲现场分享了考证心得、服务经验以及未来的职业规划，"非常高兴能获得'北京家政'专项 能力证书，这是对我技能水平的认可，更让社会看到了家政服务的专业价值，增强了我们的职业尊严和 自豪感。" 据了解，目前，京东家政已有近2400人成功考取了家庭清洁和家电清洗两个职业方向的专项能力证书， 下一步京东家政还将大力推动更多从业人员持证服务。家政从业人员持证服务，有力推动了家庭清洁服 务职业规范化、职业化发展。颁发仪式现场，北京市人社局还慰问了家政从业人员代表，为他们送上新 春慰问礼包和节日祝福。 市人社局表示，2025年，市人社局围绕家政行业细分领域需要，首次开发了母婴照护、幼儿照护、老年 人照护、病人照护、家庭烹饪、 ...

Core Viewpoint - The "Beijing Housekeeping" training evaluation standard has been implemented, with nearly 2,400 workers from JD Housekeeping receiving specialized ability certificates in household cleaning and appliance cleaning, enhancing the professionalism and recognition of the housekeeping industry [1][3]. Group 1: Event Overview - The "Beijing Housekeeping" training evaluation standard promotion meeting and certificate awarding ceremony took place at the JD Housekeeping Beijing Training Center, organized by the Beijing Municipal Human Resources and Social Security Bureau [1]. - 20 representatives from housekeeping workers were awarded the "Beijing Housekeeping" specialized ability certificates during the event [3]. Group 2: Impact on Workers - Housekeeping worker representative Guo Feifei expressed pride in receiving the certificate, highlighting its recognition of skill levels and the professional value of housekeeping services, which enhances the dignity and pride of workers in the industry [3]. - JD Housekeeping aims to promote more certified services among its workers, contributing to the standardization and professional development of household cleaning services [3]. Group 3: Future Plans - By 2025, the Human Resources and Social Security Bureau plans to develop specialized vocational ability assessment standards across seven modules, including maternal and infant care, child care, elderly care, patient care, family cooking, household cleaning, and appliance cleaning [5]. - The initiative will include high-quality training materials and courses, establishing a comprehensive training evaluation standard system for the housekeeping industry in Beijing [5]. - The bureau will continue to enhance the "Beijing Housekeeping" skills brand, developing more specialized ability certificates and providing convenient services for workers to obtain certification [5].

Group 1 - The company expects a net profit attributable to shareholders of between 50 million and 75 million yuan for the year 2025 [1] - In 2025, the company will continue to advance its large store strategy, opening 79 new SuningMax and SuningPro experience stores [1] - The company aims to enhance its supply chain by launching new products in collaboration with factories and iterating service products such as home appliance cleaning [1] Group 2 - The company is focusing on user operations by introducing various experience scenarios, including 3C classes, coffee, gaming, and kitchen experiences [1] - In the county and town markets, the company is steadily advancing the construction of retail cloud large stores, with 24.10% of new franchise stores being large stores [1] - The retail cloud business is expected to stabilize from the third quarter of 2025, with self-operated product sales revenue increasing by 15.9% year-on-year in the second half of 2025 [1] Group 3 - The e-commerce business is centered on home appliances and 3C products, promoting the integration of online and offline consumption scenarios [2] - The company has achieved significant results in expanding its government and enterprise business, with annual revenue growth of 23.18% [2] - The company is actively pursuing debt resolution and risk asset disposal to lay a foundation for sustainable future development [2] Group 4 - The company plans to leverage new growth opportunities by enhancing core capabilities and focusing on its main business [2] - The company aims to improve operational efficiency by enriching product offerings, upgrading retail scenarios, and enhancing service quality [2]

Core Viewpoint - Suning.com is expected to achieve a net profit of 50 million to 75 million yuan for the year 2025, demonstrating resilience and solid operational fundamentals despite market challenges [1][2] Group 1: Financial Performance - The company has maintained profitability for two consecutive years by focusing on its retail service provider strategy and solidifying its core home appliance business [1] - The e-commerce segment has seen a significant revenue increase of 23.18% year-on-year, driven by the integration of online and offline consumption scenarios [2] - The sales proportion of customized products across all channels reached 23.4%, enhancing supply chain efficiency [2] Group 2: Strategic Initiatives - Suning.com has opened 79 new large experiential stores, including Suning Max and Suning Pro, as part of its large store strategy [1] - The company has launched the "Home + Plan" to empower brand partners and franchisees, enhancing customer acquisition and service capabilities [1] - The retail cloud business has shown a 15.9% year-on-year growth in self-operated product sales in the second half of the year [1] Group 3: Market Opportunities - The company is poised to leverage the upcoming "Two New" policy in 2026, which aims to support equipment updates and consumption upgrades, creating new growth opportunities [2] - Suning.com is actively exploring overseas cooperation opportunities and enhancing its core capabilities to align with current consumer upgrade trends and policy support [2] - The company is expected to benefit from its strong offline service and experience advantages as the "Two New" policy expands [2]

转自：北京青年报客户端 1月17日上午，朝阳区安贞街道第五届年货节开幕。本届年货节首次汇聚东城、西城、海淀、朝阳四区 多个街道的精选年货，从十多块钱的腊八米、几十元的家电清洗，到数千元的净水器，年货节上吃的到 用的一应俱全。 居民现场拍照打卡 年货大集设置"烟火年味""吉庆年礼""喜乐年趣"三大主题车厢，犹如一列年货列车驶到居民家门口。 写福字 小朋友最喜欢的糖化 居民舞蹈表演 文/北京青年报记者 赵婷婷 现场为为快递小哥送上礼物 ...

"之前找家政都是靠朋友介绍，现在刷短视频就能看到家政公司的服务展示，直播里还能直接问价格、 预约时间，特别方便。"市民王女士告诉记者，她近 期通过短视频平台预约了全屋大扫除服务，从下单 到服务上门，全程线上沟通，省时又省心。业内人士表示，短视频和直播的广泛传播，不仅降低了家政 企业的宣传成本，让消费者能以更优惠的价格享受服务，还通过直观的服务展示，增强了消费者对家政 服务的信任度，有效提升了行业整体认可度。 距离2026年新春佳节尚有一个多月，兰州城内已悄然掀起 "辞旧迎新"的扫尘热潮。随着市民对居家清 洁需求的集中释放，当地家政市场提前进入全年旺季 ，订单量呈爆发式增长，用工紧俏成为行业普遍 现象。值得关注的是，今年家政服务行业迎来显著转型，抖音、快手、视频号等平台的直播预约、短视 频推广成为主流获客方式，为这一传统行业注入新的增长活力。 "从腊月初八开始，全屋大扫除、擦玻璃、油烟机清洗这些热门项目就基本排满了，现在想预约上门服 务得趁早。"兰州一家政公司客服人员介绍，当前单项家政服务如擦玻璃、家电清洗等，需至少提前一 天预约，而全屋清洁等综合性服务，预约周期已延长至两天以上，部分热门时段甚至出现 "一席难 ...